SlideShare a Scribd company logo
1 of 23
Download to read offline
Sell More with
Samples
How to Engage Readers with Instant Excerpts,
Buying and Sharing
textcafe.com
Books Fighting for Attention
● People are now online all day
○ Using laptops and mobile devices for about
5.8 hours a day
○ Streaming audio and video for 6.2 hours a day
● Binge-watched video and news dominate
the cultural conversation
● Time for books is squeezed by other media
To compete, book marketing
must be digitally effective!
2
textcafe.com
Discovery Alone ≠ Sales!
● Social media chatter doesn’t convert to sales
● Readers will give your book one click at most so
make it count!
What’s the solution?
3
textcafe.com
Give Readers Instant Access
TextCafe Book Samples
● Read immediately upon
online discovery
● One-click to buy or share
● Proven sales results
Let your book sell itself!
4
textcafe.com
Samples Drive Engagement
Each Mobile-friendly Sample
● Opens instantly in any browser;
No download or app to launch
● Features one-click purchase links to
any retailer or website
● Includes share links to any social
network with custom messaging
Enabling readers to
engage deeply and buy!
5
textcafe.com
● % of Book in sample
● Store links and direct sales
● Descriptions of book, author,
and publisher
● Social Networks for sharing
● Customized Messages for
social media
You Control Everything
to Sell more Books!
6
textcafe.com
Powerful Dashboard
to engage more readers & sell more books
● Update book descriptions,
buy links, social networks
● Change sample length
● Track usage
7
textcafe.com
Samples Drive Results
Four books from
recent testing
Rum Runner
(Romance)
Twentieth
of January
(Thriller)
Servant of
Underworld
(Science
Fiction)
Shattered
Pack
(YA
Fantasy)
Unique Readers
of Sample
394 72 52 35
Purchase Clicks 55 29 20 9
% of Readers 14% 40% 38% 26%
Share Clicks 30 22 19 19
% of Readers 8% 31% 50% 52%
8
textcafe.com
Initial Conclusions
● Purchase and share rates are high
○ Purchase rates vary from 9% to 40%
○ Share rates vary from 3% to 50%
● People act after reading just a little
○ Within 3-8 pages, readers verify that they want to buy
or share the book
9
textcafe.com
Many Platforms and Options
● On social networks, provide a first chapter,
with custom buy and share links
● On a website, offer a 10% sample with a buy
link to your own store and custom share links
● In targeted email, offer an excerpt for a limited
time, with custom buy and share links
10
Best
Practices
textcafe.com
Samples Extend a Book’s Life
● Drive preorders before publication
● Offer early access to reviewers
● Create excitement about a launch or reissue
● Highlight excerpts from a book that’s in the
news
● Spark interest in backlist titles with sample
chapters on publisher and author websites
11
Best
Practices
textcafe.com
Easy to Create & Track
● Automatic sample creation
from EPUB and ONIX
● Simple web dashboard
manages assets and
measures activity
● Unique URL for each book
works in tweets, posts, email
and on web sites
12
textcafe.com
Social Media Samples
13
textcafe.com
Create a Social Media Sample
Facebook
H
ow
To:
Twitter
14
textcafe.com
Website Samples
INscribe
15
textcafe.com
Create a Website Sample
H
ow
To:
16
● Copy embed code
● Paste into HTML
textcafe.com
Email Sample
● Your email client
controls recipients,
message & sending
● Recipient clicks URL
to launch sample in
browser
17
textcafe.com
Create an Email Sample
H
ow
To:
● Write copy
● Paste cover image
● Add URL
● Send
18
textcafe.com
30 Day Free Trial
● A sample for every title is available at no
charge for 30 days
● Each Publisher has private Dashboard account
● TextCafe & INscribe provide customer support
○ To help deploy samples on social, email & web
○ To learn/share best practices
You only pay thereafter if you
choose to continue to use samples!
19
textcafe.com
About TextCafe
TextCafe is a marketing technology company
committed to helping publishers build direct
relationships with readers.
textcafe.com
21
textcafe.com
About Founder Martin Hensel
● Martin Hensel founded Texterity, one of the first
widely used platforms for digital magazines,
which was acquired by GTxcel in 2012.
● Major customers included: Conde Nast,
Meredith, and Rodale, and B2B publishers Crain,
GIE, IDG, Penton, and Summit.
● Hensel also played a pivotal role in Investext,
now a large division of Thomson Reuters.
Please contact me at martin@textcafe.com
22
Samples Sell
● Engage Readers Online
● One-Click Buying & Sharing
● You Control Everything
● Easy to Create
● Get Immediate Results
Get Started Today!
23
Contact Info:
TextCafe
www.textcafe.com
Martin Hensel, CEO
508-654-8520
martin@textcafe.com
Let us help you sell
more books! 24

More Related Content

Recently uploaded

Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptxswarajkoli3
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 

Recently uploaded (20)

Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 

Featured

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 

Featured (20)

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 

TextCafe INscribeDigital Webinar

  • 1. Sell More with Samples How to Engage Readers with Instant Excerpts, Buying and Sharing
  • 2. textcafe.com Books Fighting for Attention ● People are now online all day ○ Using laptops and mobile devices for about 5.8 hours a day ○ Streaming audio and video for 6.2 hours a day ● Binge-watched video and news dominate the cultural conversation ● Time for books is squeezed by other media To compete, book marketing must be digitally effective! 2
  • 3. textcafe.com Discovery Alone ≠ Sales! ● Social media chatter doesn’t convert to sales ● Readers will give your book one click at most so make it count! What’s the solution? 3
  • 4. textcafe.com Give Readers Instant Access TextCafe Book Samples ● Read immediately upon online discovery ● One-click to buy or share ● Proven sales results Let your book sell itself! 4
  • 5. textcafe.com Samples Drive Engagement Each Mobile-friendly Sample ● Opens instantly in any browser; No download or app to launch ● Features one-click purchase links to any retailer or website ● Includes share links to any social network with custom messaging Enabling readers to engage deeply and buy! 5
  • 6. textcafe.com ● % of Book in sample ● Store links and direct sales ● Descriptions of book, author, and publisher ● Social Networks for sharing ● Customized Messages for social media You Control Everything to Sell more Books! 6
  • 7. textcafe.com Powerful Dashboard to engage more readers & sell more books ● Update book descriptions, buy links, social networks ● Change sample length ● Track usage 7
  • 8. textcafe.com Samples Drive Results Four books from recent testing Rum Runner (Romance) Twentieth of January (Thriller) Servant of Underworld (Science Fiction) Shattered Pack (YA Fantasy) Unique Readers of Sample 394 72 52 35 Purchase Clicks 55 29 20 9 % of Readers 14% 40% 38% 26% Share Clicks 30 22 19 19 % of Readers 8% 31% 50% 52% 8
  • 9. textcafe.com Initial Conclusions ● Purchase and share rates are high ○ Purchase rates vary from 9% to 40% ○ Share rates vary from 3% to 50% ● People act after reading just a little ○ Within 3-8 pages, readers verify that they want to buy or share the book 9
  • 10. textcafe.com Many Platforms and Options ● On social networks, provide a first chapter, with custom buy and share links ● On a website, offer a 10% sample with a buy link to your own store and custom share links ● In targeted email, offer an excerpt for a limited time, with custom buy and share links 10 Best Practices
  • 11. textcafe.com Samples Extend a Book’s Life ● Drive preorders before publication ● Offer early access to reviewers ● Create excitement about a launch or reissue ● Highlight excerpts from a book that’s in the news ● Spark interest in backlist titles with sample chapters on publisher and author websites 11 Best Practices
  • 12. textcafe.com Easy to Create & Track ● Automatic sample creation from EPUB and ONIX ● Simple web dashboard manages assets and measures activity ● Unique URL for each book works in tweets, posts, email and on web sites 12
  • 14. textcafe.com Create a Social Media Sample Facebook H ow To: Twitter 14
  • 16. textcafe.com Create a Website Sample H ow To: 16 ● Copy embed code ● Paste into HTML
  • 17. textcafe.com Email Sample ● Your email client controls recipients, message & sending ● Recipient clicks URL to launch sample in browser 17
  • 18. textcafe.com Create an Email Sample H ow To: ● Write copy ● Paste cover image ● Add URL ● Send 18
  • 19. textcafe.com 30 Day Free Trial ● A sample for every title is available at no charge for 30 days ● Each Publisher has private Dashboard account ● TextCafe & INscribe provide customer support ○ To help deploy samples on social, email & web ○ To learn/share best practices You only pay thereafter if you choose to continue to use samples! 19
  • 20. textcafe.com About TextCafe TextCafe is a marketing technology company committed to helping publishers build direct relationships with readers. textcafe.com 21
  • 21. textcafe.com About Founder Martin Hensel ● Martin Hensel founded Texterity, one of the first widely used platforms for digital magazines, which was acquired by GTxcel in 2012. ● Major customers included: Conde Nast, Meredith, and Rodale, and B2B publishers Crain, GIE, IDG, Penton, and Summit. ● Hensel also played a pivotal role in Investext, now a large division of Thomson Reuters. Please contact me at martin@textcafe.com 22
  • 22. Samples Sell ● Engage Readers Online ● One-Click Buying & Sharing ● You Control Everything ● Easy to Create ● Get Immediate Results Get Started Today! 23
  • 23. Contact Info: TextCafe www.textcafe.com Martin Hensel, CEO 508-654-8520 martin@textcafe.com Let us help you sell more books! 24