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Telling Your Brand Story
Better with Video
www.adeliestudios.com
Why
Video?
www.adeliestudios.com
52% of consumers
- Invodo
in purchasing decisions.
more confident
makes them feel
product video
say that watching a
www.adeliestudios.com
When marketers included
– Forrester
by 200% to 300%.
increased
the click-through rate
in an email,
a marketing or explainer video
www.adeliestudios.com
59% of senior executives prefer to
- Forbes Insight
if both are available on the same page.
reading text,
instead of
watch video
www.adeliestudios.com
Those are GREAT stats,
So why video?
but stats aren’t humanizing…
REALLY
www.adeliestudios.com
Visual Learners
www.adeliestudios.com
Family watching Television by EvertF. Baumgardner
Wireless Traffic To Grow
300% Globally
By 2017 Led By Video
-Strategy Analytics
www.adeliestudios.com
This…
www.adeliestudios.com
…or this?
www.adeliestudios.com
1.8 MillionWords
one minute
is the value of
of video.
– Dr. James McQuivey,Forrester
www.adeliestudios.com
Why
Humanize?
www.adeliestudios.com
Ralph Morse—Time & Life Pictures/Getty Images
The Historian by E. Irving Couse
The Baptism of Christby Pietro Perugino
Washington Crossing the Delaware by EmanuelLeutze
CircusPoster c. 1890
Hindenburg Zepplin Catching Fire by Gus Pasquerella
Stories
are remembered up to
22X more
than facts alone.
- Stanford University GSB
www.adeliestudios.com
Somehow we
lost our way…
www.adeliestudios.com
Corporate Gobbledygook
revolutionary
synergy
thought leader
innovative
state of the art
cutting edge
world class
next generation
breakthrough
groundbreaking
one of a kindbest in class
paradigm shift
www.adeliestudios.com
Ralph Morse—Time & Life Pictures/Getty Images
How did we go from this…
…to this?
Bill Text 113th Congress
- Kathy Klotz-Guest
Customers don’t
buywhat we make,
they
who we are.
buy
www.adeliestudios.com
[ YOUR COMPANY HERE ]
www.adeliestudios.com
WIIFM?
What’s
In
It
For
Me?
www.adeliestudios.com
www.adeliestudios.com
www.adeliestudios.com
www.adeliestudios.com
Dropbox Results
• 0 to 200 million users in 6 years
• Video increased signups by 10%
• 10% increase = $48 million
www.adeliestudios.com
• Empathize the viewers pain
• Present a solution
• Explain how you solve these problems
• It will be OK
Path to Humanizing
www.adeliestudios.com
Focuson your audience
www.adeliestudios.com
Metro Trains
www.adeliestudios.com
www.adeliestudios.com
• Nearly 80 million views since November 2012
Dumb Ways to Die Results
• Spawned "Dumb Ways to Die" game
• 6th most popular song in the world on iTunes
• 30% reduction in "near-miss" accidents
www.adeliestudios.com
Be Authentic
www.adeliestudios.com
www.adeliestudios.com
www.adeliestudios.com
Dollar Shave Club Results
• Over 14 million views
• 12,000 orders in a two-day span
after it was released
• 330,000 monthly membership base
www.adeliestudios.com
Don’t Worry About Going
Viral
www.adeliestudios.com
www.adeliestudios.com
www.adeliestudios.com
• Six Million views in the first week
Will It Blend? Results
• Series has generated over 295 million
views on YouTube
• Increased retail sales by 700%
www.adeliestudios.com
Storytelling
is by far the most
underrated skill
when it comes to
– GaryVaynerchuk
business.
www.adeliestudios.com
Thank You!
twitter.com/adeliestudios
linkedin.com/company/adelie-studios
facebook.com/adeliestudios
youtube.com/user/adeliestudios
plus.google.com/+Adeliestudios
twitter.com/EricGuerin
linkedin.com/in/ericdguerin
plus.google.com/+EricGuerinD
www.adeliestudios.com

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Telling Your Brand Story Better with Video