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TELECOMUNICAÇÕES:
CONTEXTUALIZAÇÃO E VISÃO DE FUTURO
J o s é F o r m o s o M a r t i n e z | C E O E M B R AT E L
MUDAR É PRECISO
AMBIENTE QUE
FOMENTE O NOVO
DE DENTRO
PARA FORA
NOVA MANEIRA
DE PENSAR
TRANSFORMAÇÃOINOVAÇÃOESTRATÉGIA
TRANSFORMAÇÃOINOVAÇÃOESTRATÉGIA
V.U.C.A.
PARA ONDE IREMOS?
Volátil | Incerto
Complexo | Ambíguo
COMO SERÁ O
CLIENTE DAQUI
A 10 ANOS?
QUAL EMPRESA
DEVEMOS SER?
SOLUÇÕES
O QUE O CLIENTE DEMANDA HOJE?
CLOUD
COMPUTING
CONECTIVIDADE
COMUNICAÇÕES
UNIFICADAS E
COLABORAÇÃO
MOBILIDADE
DATA CENTER
SEGURANÇA
SOLUÇÕES DIGITAIS
ESTRATÉGIA
COMO SERÁ NA PRÓXIMA DÉCADA?
DE LOCATED LIFE
ON DEMAND OF EVERYTHING
GIGA ECONOMY
TRABALHO FLEXÍVEL
ECONOMIA COMPARTILHADA
TUDO SERÁ CONECTADO!
E COMO NÓS
SEREMOS?
OFERTA EXPONENCIAL
PERSONALIZADA
ESTRATÉGIA
REPENSAR A ESTRATÉGIA DE
FORMA SISTÊMICA
PROJETANDO E
APROXIMANDO O FUTURO
INOVAR
NOVOS PRODUTOS
NOVAS TECNOLOGIAS
NOVOS MODELOS DE NEGÓCIOS
NOVOS PROCESSOS
INOVAR É
APRENDER
"OS ANALFABETOS DO PRÓXIMO SÉCULO NÃO SÃO AQUELES
QUE NÃO SABEM LER OU ESCREVER, MAS AQUELES QUE SE
RECUSAM A APRENDER, REAPRENDER E VOLTAR A APRENDER"
- Alvin Toffler
3.2 zetabytes de tráfego IP
Global previsto para 2021
BIG DATA ESTÁ
CRESCENDO
20 bilhões de coisas
conectadas previstas para 2020
90% das empresas vão usar
múltiplos serviços em nuvem
63% do tráfego de Redes
vão ser wireless/móvel em 2021
Fonte: Cisco
Fonte: Gartner
Fonte: IDC
Fonte: Cisco
IOT ESTÁ NO CENTRO
DA TRANSFORMAÇÃO
CLOUD AGORA É O
NOVO PADRÃO
MOBILE É A
MAIORIA
GLOBAL
LOCAL
EMPRESA
CONSUMIDOR
DIMENSÕES
COMPETITIVAS
CONTROLE
CONTEÚDO
CLOUD
CONECTIVIDADE
CONECTADO
&
INTEGRADO
DEFININDO
ESTRUTURAS DO
MUNDO DIGITAL
A NUVEM SE
MOVE PARA
A REDE
EMPRESAS
&
CONSUMIDORES
ANÁLISES
CONTEÚDO
SERVIÇOS
ON LINE
CRESCENTE
VOLUME DE
DISPOSITIVOS
NA NUVEM
PESSOAS
&
COISAS
LOCAL | GLOBAL
Melhor
Performance
Mais
Personalizada
Menor custos por Bit
ON DEMAND
CONSTRUINDO
O FUTURO
IOT
VIRTUALIZAÇÃO DE REDES
(CLOUDIFICAÇÃO)
TUDO DEPENDERÁ
CAPACIDADE DE INOVAR
EXCLUSIVAMENTE DA NOSSA
CAPACIDADE DE APRENDER
TRANSFORMAÇÃO
IMPERATIVO POLÍTICO
PARTICIPAR
DO PROCESSO
Trazer para perto
para construir
1
QUEM NÃO
QUER
Isolar
2
GESTÃO
Como
administrar
3
LÍDER
TRANSFORMADOR
FUTURISTA
INOVADOR
TECNOLOGISTA
HUMANISTA
CAMINHO DA
TRANSFORMAÇÃO
LIDERANÇA
COLABORATIVA ADAPTABILIDADE
TRANSFORMARAPRENDERREVISAR A ESTRATÉGIA
INTEGRAR
O MUNDO
ATRAVÉS DA
CONECTIVIDADE
PESSOAS RESIDÊNCIASEMPRESAS
ROBÔS
E DRONES
BLOCKCHAIN
INTERNET
DE TODAS AS
COISAS
IMPRESSORA
3D
SOCIAL
MEDIA &
PLATAFORMAS
REALIDADE
VIRTUAL
& REALIDADE
AUMENTADA
BIG DATA &
ANALYTICS
INTELIGÊNCIA
ARTIFICIAL
CONECTADO
E INTEGRADO
ESTRATÉGIA
INOVAÇÃO
TRANSFORMAÇÃO
RECOMEÇAR
BIBLIOGRAFIA
The Singularity
Ray Kurzweil (autor)
Digital Master
Debunk the Myths of Enterprise Digital Maturity
Pearl Zhu (autor)
Zero Marginal Cost Society
The internet of Things, the Collaborative Commons, and the Eclipse of Captalism
Jeremy Rifkin (autor)
Future Crimes
Inside the digital Underground and the Battle for our Connected Wolrd
Marc Goodman (autor)
Abundance
The Future is Better than you Think
Peter H. Diamandis - Steven Kotler (autores)
Machine Plataform Crowd
Harnessing our digital future
Andrew McAfee – Erik Brynjolfsson (autores)
The end of Power
From Boardrooms to battlefields an churches to states, why being in charge isn’t
what it used to be
Moisés Naír (autor)
Exponential Organizations
Why new organizations are ten times better, faster, and cheaper than yours (and
what to do about it)
Salim Ismail (autor)
The Four
The hidden DNA of Amazon, Apple, Facebook and Google
Scott Galloway (autor)
Mindset
Changing the way you think to fulfilyour potencial
Dr. Carol S. Dweck (autor)
Modern Monopolies
WhatiIt Takes to Dominate the 21st Century Economy
Alex Moazed & Nicholas L. Johnson (autor)
Hit Refresh
The Quest to Rediscovery Microsoft’s Soul and Imagine a Better Future for Everyone
Satya Nadella – Microsoft CEO, with Greg Shaw and Jill Tracie Nichols (autor)
Blockchain Revolution
How the technology behind bitcoin is changing Money, business, and the new world
Don Tapscott and Alex Tapscott (autores)
Plataform Revolution
How the Networked Markets are Transformaming the Economy and How to make them
work for you
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangreet Paul Choudary (autores)
Change By Design
Tim Brown (autor)
The Seventh Sense
Power, Fortune, and Survival in the age of Networks
Joshua Cooper Ramo (autor)
Good Strategy – Bad Strategy
The difference and Why it matters
Richard Rumelt (autor)
Dual Transformation
How to Reposition Today’s Business While Creating the Future
Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson (autores)
The Future X Network: A Bell Labs Perspective
Marcus Weldon (autor)
J o s é F o r m o s o M a r t i n e z | C E O E M B R AT E L

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