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Jenny Vance, President
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
Over a quarter
million call and
email
attempts from
2010-2012 show us
that…
77% increase in healthcare
sales appointments since 2010
With 28% of appointments set
during the 1st call, sometimes
you just need to give them a ring!
Nearly 2/3 of
appointments set
between Mon-Wed
Healthcare professionals are
most responsive immediately
before and after lunch
Over the initial 6 months of the
project we struggled to gain
traction:
•1.3% Lead conversion rate
•7.9% Account conversion rate
•29% Not a fit rate
We did some creative problem
solving We looked at which
particular titles we were seeing
success and developed
campaigns targeting those leads
in similar accounts
Initial struggle
Outcome
Outcome
4 to 1 ROI on
Closed Business
4 to 1 ROI on
Closed Business
23 to 1 ROI on
Open Opportunity
23 to 1 ROI on
Open Opportunity
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
Follow us on
twitter
@PlanSoon
#SocialMonsoon
@LeadJen_LLC

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LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)

  • 4. Over a quarter million call and email attempts from 2010-2012 show us that… 77% increase in healthcare sales appointments since 2010 With 28% of appointments set during the 1st call, sometimes you just need to give them a ring! Nearly 2/3 of appointments set between Mon-Wed Healthcare professionals are most responsive immediately before and after lunch
  • 5. Over the initial 6 months of the project we struggled to gain traction: •1.3% Lead conversion rate •7.9% Account conversion rate •29% Not a fit rate We did some creative problem solving We looked at which particular titles we were seeing success and developed campaigns targeting those leads in similar accounts Initial struggle
  • 7. Outcome 4 to 1 ROI on Closed Business 4 to 1 ROI on Closed Business 23 to 1 ROI on Open Opportunity 23 to 1 ROI on Open Opportunity