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Title: Technology Trends – Electronic Systems

   Abstract
         The practical application of a couple of centuries of scientific study has brought huge advances
           to almost everything we value; but none more so than those touched by Electronic Systems
           whose power to transform and animate is truly phenomenal. Surely with such powerful magic
           at our fingertips anything is within our power: Mend climates, solve energy problems and cure
           society's ills?! Alas; our tricks are not magic, but the results of painstaking global endeavour, of
           immense scale, detail and precision. And whilst these technologies are evolving at a prodigious
           rate; they are only capable of achieving so-much at any given time.
             ... The consumer’s insatiable appetite spurs us endlessly on.
           Perceive the reality of Electronic Systems and we can capitalising the many and varied, business
           and economic opportunities they present ... as they deliver our 21st century.
   Context
         Technology at Work 2013 (TAW2013). Waterfront Hall, Belfast. 19feb13
         Keynote: 14:30-15:30 (45min, 15min Q&A)
         Audience: About 200. Mixed academic and industrial experts; large and small companies;
           politicians and other.




    1
1v0




Prof. Ian Phillips
 Principal Staff Eng’r,
       ARM Ltd
ian.phillips@arm.com

  Visiting Prof. at ...




Contribution to Industry
     Award 2008
                           Technology at Work 2013
                            Waterfront Hall, Belfast
                                   19feb13




      2
Electronic Systems are Everywhere ...




                Entertainment, Amusement, Social ...
                   Important but not Vital
                   Very Personal; so greatly valued
 3
Electronic Systems are Everywhere ...




       Security, Transport, Logistics, Financial, Energy, Trade,
        Communications, Health, Environment, Business ...
          Vital: Personally, Environmentally and Economically
          Largely Invisible; so are seldom personally valued!
 4
Electronic Systems Will Define Our Future




                           We and our Economies, will Depend On Them 100%...
                                    Time to Understand - where they come from!
                                    Time to Understand - our Businesses Involved in them!
Source: Adapted from Morgan Stanley, Nov 2009

                                    Time to Minimise - our Vulnerability to Globalisation!
    5
The Science That Lets Us to Do                                                   ...
 Electronics is the pinnacle of
  mankind’s ingenuity in the
  manipulation of matter ...
    Enables us all to do such
         wonderful things!
        Dependent on Mathematics,
         Physics and Chemistry
        The measure of what humans
         can achieve by reusing the
         ingenuity of our predecessors ...
         “Standing on the shoulders of
         giants” (Isaac Newton)
 Though it is very-very clever ...
      It is not Magic!
      It is not nearly as Magical as the
         Nature that surrounds us!           “Any sufficiently advanced technology is
                                             indistinguishable from Magic!” (A.C.Clarke)
 6
What Engineers Do ...
                                        1




     ... Beyond most people’s
 7   1: http://www.engineeringuk.com/
The Pre-Engineered World (2,500 BC - 800 AD.)
 World Stats ...
       Population ~100K ->1M
       Growth rate ~0.1%pa
       Life expectancy 30-40yr
      ... Mission: Survive and Grow


 Technology ...
         Low dry-stone walls
         Wooden poles and sticks
         Thatch, turf, plants, mud and hide
         Timber split using wedges
         Sharp stones for cutting
      ... 3,500yrs of: “If it was good enough for my father’s,
      father’s, father’s, ... father; its good enough for me!


  8
Chronology of Science / Engineering                                                              Universe – 13.6Byr
                                                                                                     Earth – 4.5Byr



 Cro-Magnon Man (Us!) – 35,000 yr ago
         ‘Developed’ out of Homo-Sapien (Wise Human) >100,000 yr
         Mission: Survive Nature (1,000 generations)
 The Philosophers – 2,500-1,000 yr ago
         Pythagoras, Socrates, Plato, Aristotle, Archimedes, ...
         Mission: Understanding Nature
 The Scientists – 1,000-500 yrs ago
         Galileo, Descartes, (1000 ad)
         Electricity - William Gilbert (1600ad)
         Mission: Manipulation of Nature

 The Engineers – 260 yrs ago
      Industrial Revolution (1750: 8 gen’n)
      Mission: Exploitation of Nature
      Year 0: Science Meets Exploitation
... Economic (and Population) Explosion
                                                            Thomas Telford’s Iron Bridge (1778), Ironbridge, UK


  9
The Industrial Revolution (1750)
 Exploitation of Nature
       Unleashing the Power of Science, by delivering it in ways that satisfied a
          Volume Need ... We now call this Business.
         Emergence of the Consumer and personal Money
         It began in the United Kingdom, then spread throughout Europe, North
          America, and eventually the world.
         Major changes in agriculture, manufacturing, mining, transportation, and
          technology
              Mechanisation of the textile industries,
              Development of iron-making techniques
              Transportation expansion through canals, improved roads and railways.[5]
              Steam power, water wheels and powered machinery
      Profound effect on socio-economic and cultural conditions
... For the first time in human history (35kyr), the living standards of
   the masses of ordinary people underwent sustained growth

 10
Exploitation of the Atom
 Electronic Technology is ...
  ...The Most Exciting thing mankind has Ever created!




      Early Electronics        The First Transistor (1947)   Integrated Transistor
                                  ~70 yrs
      ... And it has all happened within the span of one life-time!


 11
Moore’s Law ...                                                                                Gordon Moore. Founder of Intel. (1965)

                               10nm
                                                                                                         X
Approximate Process Geometry




                               100nm



                               1um
                                       Transistors/Chip (M)




                                                                                                                        Transistor/PM (K)
                               10um



                               100um




                                                                                                              ITRS’99



                                                              ...           x More Functionality on a Si Chip in 20 yrs!

       12                        http://en.wikipedia.org/wiki/Moore’s_law
The Transistor Today...
              Modelled ‘views’ of a 30 x 30 nm transistor




            Asen Assenov
          a.asenov@elec.gla.ac.uk


                                                              Atoms!




                                      3,000 transistors sit side-by-side
                                         in the thickness of a bank-note!
                                        A Few Hundred Billion on a chip!
                   1Mbyte               2x that in 18 months time !!!

13
The Steel-Bound Obsidian iCon ...




14
... Cool Design at Many Levels ...




15
There is an Inside!
Down 1-Level: Modules

      iPhone 4's vibrator motor.         rear-facing 5 MP camera with
                                          720p video at 30 FPS, tap to
                                         focus feature, and LED flash.




  ... Stuff that doesn’t grow on trees! (ie: It also has to be Created)
 16   http://www.ifixit.com
Inside the Modules...
Down 1-Level:
       Modules
                             The Control Board.




17   http://www.ifixit.com
Inside The Control Board                                          (a-side)




Down 2-Levels: Sub-Assemblies
    Visible Design-Team Members ...
        Samsung (flash memory) - (ARM Partner)
        Cirrus Logic (audio codec) - (ARM Partner)
        AKM (Magnetic Sensor)
        Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)
    Invisible Design-Team Members ...
        Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ...
        Manufacturing, Assembly, Test, Certification ...



    18   http://www.ifixit.com
Inside The Control Board                                      (b-side)

Down 2-Levels: Sub-Assemblies
    Visible Design-Team Members...
          A4 Processor, specified by Apple, designed and manufactured by Samsung ...
              The central unit that provides the iPhone 4 with its GP computing power.
              Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)
          ST-Micro (3 axis gyroscope) - (ARM Partner)
          Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner)
          Skyworks (GSM)
          Triquint (GSM PA)
          Infineon (GSM Transceiver) - (ARM Partner)
                                                                                       GPS
                                                                          Bluetooth,
                                                                          EDR &FM




    19    http://www.ifixit.com
The A4 SIP Package                                         (Cross-section)


           Memory
          ‘Package’
                                                      2 Memory Dies


Glue                                               Processor SOC Die

            4-Layer Platform
               Package’


Down 3-Levels: IC Packaging
          The processor is the centre rectangle. The silver circles beneath it are solder balls.
          Two rectangles above are RAM die, offset to make room for the wirebonds.
              Putting the RAM close to the processor reduces latency, making RAM faster and cuts power.
          Unknown Mfr (Memory)
          Samsung (Processor)
          Unknown (System-In-Package Technology)



 20       http://www.ifixit.com
nVidea Tegra 3 Processor   (Around 1B transistors)




21
Businesses in Apple’s Global Life-Cycle ...




                                                     Apple identifies...
                                                         159 Tier-1 Suppliers ...
                                                             Thousands of Design Engineers
                                                             10’s of thousands of Engineers
                                                                ... Globally
                                                           Hundreds more Tier-2/3 Not Listed
                                                               Including ARM
                                                    ... The Child of a Global Network of
                                                        Technology and Know-How Businesses

22   http://www.apple.com/supplierresponsibility/
Making Money out of Tech. Knowledge
 21c Businesses are (better be)
       Selling ‘Stuff’ that People want; at a Price they can Afford
       With Business Models that are (sufficiently) Cash +ve
 Business needs
       End-Customers buy Functionality, not Technology
       Commoditisation is undesirable (to business)
 New Products are
       Design is a Cost/Risk to be Minimised
       (New) Technology ...
             Enables Product Options (Not all are good)
             Can Increases Cost/Risk, more than the Return!


       Competition, Suppliers and Investors are global
       But so are the Opportunities ...
        ... You must embrace your Opportunities to be successful!
 23
Doing Business In The Life-Cycle

                                              Company A, Product-X                                              De-
         Design         Integrate       Qualify     Reproduce           Install      Maintain      Upgrade
                                                                                                             Commission


     Design Tools     Tools          Equipment     Big Finance       Equipment     Equipment     Equipment   Equipment
     Training         Technologies   Know-How      Equipment         Know-How      Know-How      Know-How    Know-How
     Education        Prototypes     Standards     Know-How          Standards     Supply        Supply      Standards
     ICT              FABs           Procedures    Components        Methods       Logistics     Logistics   Logistics
     Conferences      Components     ICT           Out-Sourcing      Supply        Training      Training    Training
     Patents          Know-How       Methods       JIT               Logistics
     Know-How         Methods        Training      Factory Auto’n    Training
     Tool-Libraries                                Methods
     Models
     Software
                                                   TQM
                                                   Training
                                                                    Companies B & C Provide Their Valued Product(s)
     Research                                                       to Other Customers As Well (Efficiency of Reuse)...
     Methods
                                            Company-B, Product-J,K,L                                            De-
         Design          Integrate       Qualify     Reproduce           Install     Maintain      Upgrade
                                                                                                             Commission
                                                                    ... Enabled By Globalisation: ICT, WTO, English
                                                                    Language, Containers and Int’l Contract Law
                                           Company-C, Product-M,N,O                                             De-
          Design         Integrate       Qualify     Reproduce           Install      Maintain     Upgrade
                                                                                                             Commission


 ... IS servicing a Valued-Niche in many Global Life-Cycles
24
The Internet of Things (IoT)...


                                Communicating Electronic Systems
                                                  -
                                         Everything Aware
                                         of Everything Else
                                                  -
                                         Everything Aware
                                             of Context




25   http://www.beechamresearch.com/
... Layers of Invisible ‘Techy Stuff’!
                                        Trillions

                                        Billions

                                        Millions

                                       Thousands




26   http://www.beechamresearch.com/
So What Does ARM Do?
 ARM designs “processor technology” that lies at
                   the heart
        of advanced consumer products




27   http://www.arm.com/
ARM – Architecture for the Digital World

                                    150+
                                    billion
                                    chips cumulative
                                    in 2020




40+
billion
chips to date


     1998                    2012                2020
28     http://www.arm.com/
The ARM RISC-Processor Core
                ADDR[31:0]
                                                    Address
                                                  Incrementer                   Scan
                                                                               Debug
             Address Register       Incrementer                                Control
                           P                                                                CFGBIGEND
                           C                                                                CLK
                                                                                            CLKEN
                                             PC Update                                      WRITE
                    Register Bank                                             Instruction   SIZE[1:0]
                                                                                Decoder
                                                  Decode
                                                  Stage                                     nIRQ
                                                                                            nFIQ
     A     A                          B                    Instruction                      nRESET
                       Multiplier     B                    Decompression         and        ABORT
     L     B
     U     u                          u                                                     TRANS
     B     s                          s
                                                                                            PROT
     u                  Barrel                                                 Control      LOCK
     s                  Shifter                                                 Logic

                                                                                            CPnOPC
                                                                                            CPnCPI
                                          Write Data             Read Data                  CPA
                32 Bit ALU                                                                  CPB
                                          Register                Register



                                     WDATA[31:0]                RDATA[31:0]


29       http://www.arm.com/
The ‘Lego-Brick’ Chip-Design Concept
                                    nVidea Tegra3

                          ARM
                  ARM

                        ARM   ARM

                        ARM   ARM




30
More and More Complex System Chips
Today, users require a pocket ‘Super-Computer’ ...
    Silicon Technology Provides a few-Billion transistors ...
    ARM’s Technology makes it Practical to utilise them ...

                                            • 10 Processors
                                                 •   4 x A9 Processors (2x2):
                                                 •   4 x MALI 400 Fragment Proc:
                                                 •   1 x MALI 400 Vertex Proc.
                                                 •   1 x MALI Video CoDec
                                                 •   Software Stacks, OS’s and Design
                                                     Tools/
                                            • ARM Technology gives
                                               chip/system designers ...
                                                 • Improved Productivity
                                                 • Improved TTM
                                                 • Improved Quality/Certainty

31   http://www.arm.com/
The Chip is the Core of the System
 ARM Technology drives efficient
  Electronic System solutions:
    Software increasing system efficiency
           with optimized software solutions
          Diverse components, including CPU
           and GPU processors designed for
           specific tasks
          Interconnect System IP delivering
           coherency and the quality of service
           required for lowest memory bandwidth
          Physical IP for a highly optimized
           processor implementation
 Backed by >900 Global Partners ...
       >800 Licences
       Millions of Developers

 32       http://www.arm.com/
The World’s Favourite IP Provider
 1990 - "A barn in Cambridge"
      12 engineers, in Cambridge
            No Revenue, No Patents
            Cash from Apple & VLSI
        Spin-out of Acorn UK ...
            BBC Computers in Schools (1981)
            Roots in Uo.Cambridge (c1975)
     ... A Dream to become the Global
         Standard for Embedded CPUs

 2013 - "The worlds leading IP Product"
        Powering >90% of the Smart Electronic Systems in the world
            75% of all the devices connected to the Internet
            8.7B CPUs shipped (2012): +20%pa, 40B total (>50x all PCs!)
        FTSE 100 (MarCap £12.8B): Revenue ~£580M, PBT ~47%, R&D ~30% (2012)
            Cambridge HQ: 25 offices/labs and 2,400 people ww (990 in the UK)
            >95% revenue is foreign earnings
33   http://www.arm.com/
Societies Challenges in the 21c
 Urbanisation (Smart Cities)      Food/Water
 Health (eHealth)                 Ageing Society
 Transport                        Sustainability
 Energy (Smart Grid)              Digital Inclusion
 Security                         Economics
 Environment

 Electronic Systems will not ‘fix’ any
  of these Challenges in themselves, but
  their Technology will Enable all of them!

... Electronic Systems Technologies are
   Key Enabling Technologies (KETs)

 34
Expectations of Tomorrow’s Consumer
Natural, Intuitive User
     Interfaces                     Continuous Connectivity




Ultra High Resolutions
       Displays                         Infinite Battery Life

             “Always On, Always Connected”
   35
Conclusions: Electronic Systems
 Permeate our lives today ...
       Visibly and Invisibly, they have enabled the improved services and exciting
          new products in our lives! (IT and ICT are included in this)
       They are the Children of a Globalised Creative Industry
      ... And make a significant Direct and Indirect contribution to the UK Economy
 Further miniaturisation will take them to Ubiquity...
       They will keep us Amused, Entertained, Healthy, Fed and Warm
       They will enable us to do Business, and control Finance
       They will be central to future plans for Climate, Transportation, Energy,
          Health, Security and Urbanisation
       We and the Economy, will willingly become totally dependent on them
      ... They will be become Un-Noticed and could become Un-Valued!
 Have barely scratched the surface of their Potential ...
       The UK has a thriving, but largely invisible, ES Business Community 1
      ... Value and Nurture them; ES is an excellent business opportunity!
 36    1: http://www.esco-report.com
Prof. Ian Phillips
 Principal Staff Eng’r,
       ARM Ltd
ian.phillips@arm.com

  Visiting Prof. at ...

                                      http://www.arm.com/


                                Thank You
Contribution to Industry
     Award 2008
                                    For
                                 Listening
                                         Presentation available at:
                           http://www.slideshare.net/IanPhillips1/presentations




    37

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Technology at Work 2013 - Global technology Trends - Professor Ian Philips, ARM Ltd

  • 1. Title: Technology Trends – Electronic Systems  Abstract  The practical application of a couple of centuries of scientific study has brought huge advances to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic at our fingertips anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas; our tricks are not magic, but the results of painstaking global endeavour, of immense scale, detail and precision. And whilst these technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. ... The consumer’s insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can capitalising the many and varied, business and economic opportunities they present ... as they deliver our 21st century.  Context  Technology at Work 2013 (TAW2013). Waterfront Hall, Belfast. 19feb13  Keynote: 14:30-15:30 (45min, 15min Q&A)  Audience: About 200. Mixed academic and industrial experts; large and small companies; politicians and other. 1
  • 2. 1v0 Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd ian.phillips@arm.com Visiting Prof. at ... Contribution to Industry Award 2008 Technology at Work 2013 Waterfront Hall, Belfast 19feb13 2
  • 3. Electronic Systems are Everywhere ...  Entertainment, Amusement, Social ...  Important but not Vital  Very Personal; so greatly valued 3
  • 4. Electronic Systems are Everywhere ...  Security, Transport, Logistics, Financial, Energy, Trade, Communications, Health, Environment, Business ...  Vital: Personally, Environmentally and Economically  Largely Invisible; so are seldom personally valued! 4
  • 5. Electronic Systems Will Define Our Future  We and our Economies, will Depend On Them 100%...  Time to Understand - where they come from!  Time to Understand - our Businesses Involved in them! Source: Adapted from Morgan Stanley, Nov 2009  Time to Minimise - our Vulnerability to Globalisation! 5
  • 6. The Science That Lets Us to Do ...  Electronics is the pinnacle of mankind’s ingenuity in the manipulation of matter ...  Enables us all to do such wonderful things!  Dependent on Mathematics, Physics and Chemistry  The measure of what humans can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)  Though it is very-very clever ...  It is not Magic!  It is not nearly as Magical as the Nature that surrounds us! “Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke) 6
  • 7. What Engineers Do ... 1 ... Beyond most people’s 7 1: http://www.engineeringuk.com/
  • 8. The Pre-Engineered World (2,500 BC - 800 AD.)  World Stats ...  Population ~100K ->1M  Growth rate ~0.1%pa  Life expectancy 30-40yr ... Mission: Survive and Grow  Technology ...  Low dry-stone walls  Wooden poles and sticks  Thatch, turf, plants, mud and hide  Timber split using wedges  Sharp stones for cutting ... 3,500yrs of: “If it was good enough for my father’s, father’s, father’s, ... father; its good enough for me! 8
  • 9. Chronology of Science / Engineering Universe – 13.6Byr Earth – 4.5Byr  Cro-Magnon Man (Us!) – 35,000 yr ago  ‘Developed’ out of Homo-Sapien (Wise Human) >100,000 yr  Mission: Survive Nature (1,000 generations)  The Philosophers – 2,500-1,000 yr ago  Pythagoras, Socrates, Plato, Aristotle, Archimedes, ...  Mission: Understanding Nature  The Scientists – 1,000-500 yrs ago  Galileo, Descartes, (1000 ad)  Electricity - William Gilbert (1600ad)  Mission: Manipulation of Nature  The Engineers – 260 yrs ago  Industrial Revolution (1750: 8 gen’n)  Mission: Exploitation of Nature  Year 0: Science Meets Exploitation ... Economic (and Population) Explosion Thomas Telford’s Iron Bridge (1778), Ironbridge, UK 9
  • 10. The Industrial Revolution (1750)  Exploitation of Nature  Unleashing the Power of Science, by delivering it in ways that satisfied a Volume Need ... We now call this Business.  Emergence of the Consumer and personal Money  It began in the United Kingdom, then spread throughout Europe, North America, and eventually the world.  Major changes in agriculture, manufacturing, mining, transportation, and technology  Mechanisation of the textile industries,  Development of iron-making techniques  Transportation expansion through canals, improved roads and railways.[5]  Steam power, water wheels and powered machinery  Profound effect on socio-economic and cultural conditions ... For the first time in human history (35kyr), the living standards of the masses of ordinary people underwent sustained growth 10
  • 11. Exploitation of the Atom  Electronic Technology is ... ...The Most Exciting thing mankind has Ever created! Early Electronics The First Transistor (1947) Integrated Transistor ~70 yrs ... And it has all happened within the span of one life-time! 11
  • 12. Moore’s Law ... Gordon Moore. Founder of Intel. (1965) 10nm X Approximate Process Geometry 100nm 1um Transistors/Chip (M) Transistor/PM (K) 10um 100um ITRS’99 ... x More Functionality on a Si Chip in 20 yrs! 12 http://en.wikipedia.org/wiki/Moore’s_law
  • 13. The Transistor Today... Modelled ‘views’ of a 30 x 30 nm transistor Asen Assenov a.asenov@elec.gla.ac.uk Atoms!  3,000 transistors sit side-by-side in the thickness of a bank-note!  A Few Hundred Billion on a chip! 1Mbyte  2x that in 18 months time !!! 13
  • 15. ... Cool Design at Many Levels ... 15
  • 16. There is an Inside! Down 1-Level: Modules iPhone 4's vibrator motor. rear-facing 5 MP camera with 720p video at 30 FPS, tap to focus feature, and LED flash. ... Stuff that doesn’t grow on trees! (ie: It also has to be Created) 16 http://www.ifixit.com
  • 17. Inside the Modules... Down 1-Level: Modules The Control Board. 17 http://www.ifixit.com
  • 18. Inside The Control Board (a-side) Down 2-Levels: Sub-Assemblies  Visible Design-Team Members ...  Samsung (flash memory) - (ARM Partner)  Cirrus Logic (audio codec) - (ARM Partner)  AKM (Magnetic Sensor)  Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)  Invisible Design-Team Members ...  Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ...  Manufacturing, Assembly, Test, Certification ... 18 http://www.ifixit.com
  • 19. Inside The Control Board (b-side) Down 2-Levels: Sub-Assemblies  Visible Design-Team Members...  A4 Processor, specified by Apple, designed and manufactured by Samsung ...  The central unit that provides the iPhone 4 with its GP computing power.  Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)  ST-Micro (3 axis gyroscope) - (ARM Partner)  Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner)  Skyworks (GSM)  Triquint (GSM PA)  Infineon (GSM Transceiver) - (ARM Partner) GPS Bluetooth, EDR &FM 19 http://www.ifixit.com
  • 20. The A4 SIP Package (Cross-section) Memory ‘Package’ 2 Memory Dies Glue Processor SOC Die 4-Layer Platform Package’ Down 3-Levels: IC Packaging  The processor is the centre rectangle. The silver circles beneath it are solder balls.  Two rectangles above are RAM die, offset to make room for the wirebonds.  Putting the RAM close to the processor reduces latency, making RAM faster and cuts power.  Unknown Mfr (Memory)  Samsung (Processor)  Unknown (System-In-Package Technology) 20 http://www.ifixit.com
  • 21. nVidea Tegra 3 Processor (Around 1B transistors) 21
  • 22. Businesses in Apple’s Global Life-Cycle ...  Apple identifies...  159 Tier-1 Suppliers ...  Thousands of Design Engineers  10’s of thousands of Engineers ... Globally  Hundreds more Tier-2/3 Not Listed  Including ARM ... The Child of a Global Network of Technology and Know-How Businesses 22 http://www.apple.com/supplierresponsibility/
  • 23. Making Money out of Tech. Knowledge  21c Businesses are (better be)  Selling ‘Stuff’ that People want; at a Price they can Afford  With Business Models that are (sufficiently) Cash +ve  Business needs  End-Customers buy Functionality, not Technology  Commoditisation is undesirable (to business)  New Products are  Design is a Cost/Risk to be Minimised  (New) Technology ...  Enables Product Options (Not all are good)  Can Increases Cost/Risk, more than the Return!   Competition, Suppliers and Investors are global  But so are the Opportunities ... ... You must embrace your Opportunities to be successful! 23
  • 24. Doing Business In The Life-Cycle Company A, Product-X De- Design Integrate Qualify Reproduce Install Maintain Upgrade Commission Design Tools Tools Equipment Big Finance Equipment Equipment Equipment Equipment Training Technologies Know-How Equipment Know-How Know-How Know-How Know-How Education Prototypes Standards Know-How Standards Supply Supply Standards ICT FABs Procedures Components Methods Logistics Logistics Logistics Conferences Components ICT Out-Sourcing Supply Training Training Training Patents Know-How Methods JIT Logistics Know-How Methods Training Factory Auto’n Training Tool-Libraries Methods Models Software TQM Training Companies B & C Provide Their Valued Product(s) Research to Other Customers As Well (Efficiency of Reuse)... Methods Company-B, Product-J,K,L De- Design Integrate Qualify Reproduce Install Maintain Upgrade Commission ... Enabled By Globalisation: ICT, WTO, English Language, Containers and Int’l Contract Law Company-C, Product-M,N,O De- Design Integrate Qualify Reproduce Install Maintain Upgrade Commission ... IS servicing a Valued-Niche in many Global Life-Cycles 24
  • 25. The Internet of Things (IoT)... Communicating Electronic Systems - Everything Aware of Everything Else - Everything Aware of Context 25 http://www.beechamresearch.com/
  • 26. ... Layers of Invisible ‘Techy Stuff’! Trillions Billions Millions Thousands 26 http://www.beechamresearch.com/
  • 27. So What Does ARM Do? ARM designs “processor technology” that lies at the heart of advanced consumer products 27 http://www.arm.com/
  • 28. ARM – Architecture for the Digital World 150+ billion chips cumulative in 2020 40+ billion chips to date 1998 2012 2020 28 http://www.arm.com/
  • 29. The ARM RISC-Processor Core ADDR[31:0] Address Incrementer Scan Debug Address Register Incrementer Control P CFGBIGEND C CLK CLKEN PC Update WRITE Register Bank Instruction SIZE[1:0] Decoder Decode Stage nIRQ nFIQ A A B Instruction nRESET Multiplier B Decompression and ABORT L B U u u TRANS B s s PROT u Barrel Control LOCK s Shifter Logic CPnOPC CPnCPI Write Data Read Data CPA 32 Bit ALU CPB Register Register WDATA[31:0] RDATA[31:0] 29 http://www.arm.com/
  • 30. The ‘Lego-Brick’ Chip-Design Concept nVidea Tegra3 ARM ARM ARM ARM ARM ARM 30
  • 31. More and More Complex System Chips Today, users require a pocket ‘Super-Computer’ ...  Silicon Technology Provides a few-Billion transistors ...  ARM’s Technology makes it Practical to utilise them ... • 10 Processors • 4 x A9 Processors (2x2): • 4 x MALI 400 Fragment Proc: • 1 x MALI 400 Vertex Proc. • 1 x MALI Video CoDec • Software Stacks, OS’s and Design Tools/ • ARM Technology gives chip/system designers ... • Improved Productivity • Improved TTM • Improved Quality/Certainty 31 http://www.arm.com/
  • 32. The Chip is the Core of the System  ARM Technology drives efficient Electronic System solutions:  Software increasing system efficiency with optimized software solutions  Diverse components, including CPU and GPU processors designed for specific tasks  Interconnect System IP delivering coherency and the quality of service required for lowest memory bandwidth  Physical IP for a highly optimized processor implementation  Backed by >900 Global Partners ...  >800 Licences  Millions of Developers 32 http://www.arm.com/
  • 33. The World’s Favourite IP Provider  1990 - "A barn in Cambridge"  12 engineers, in Cambridge  No Revenue, No Patents  Cash from Apple & VLSI  Spin-out of Acorn UK ...  BBC Computers in Schools (1981)  Roots in Uo.Cambridge (c1975) ... A Dream to become the Global Standard for Embedded CPUs  2013 - "The worlds leading IP Product"  Powering >90% of the Smart Electronic Systems in the world  75% of all the devices connected to the Internet  8.7B CPUs shipped (2012): +20%pa, 40B total (>50x all PCs!)  FTSE 100 (MarCap £12.8B): Revenue ~£580M, PBT ~47%, R&D ~30% (2012)  Cambridge HQ: 25 offices/labs and 2,400 people ww (990 in the UK)  >95% revenue is foreign earnings 33 http://www.arm.com/
  • 34. Societies Challenges in the 21c  Urbanisation (Smart Cities)  Food/Water  Health (eHealth)  Ageing Society  Transport  Sustainability  Energy (Smart Grid)  Digital Inclusion  Security  Economics  Environment  Electronic Systems will not ‘fix’ any of these Challenges in themselves, but their Technology will Enable all of them! ... Electronic Systems Technologies are Key Enabling Technologies (KETs) 34
  • 35. Expectations of Tomorrow’s Consumer Natural, Intuitive User Interfaces Continuous Connectivity Ultra High Resolutions Displays Infinite Battery Life “Always On, Always Connected” 35
  • 36. Conclusions: Electronic Systems  Permeate our lives today ...  Visibly and Invisibly, they have enabled the improved services and exciting new products in our lives! (IT and ICT are included in this)  They are the Children of a Globalised Creative Industry ... And make a significant Direct and Indirect contribution to the UK Economy  Further miniaturisation will take them to Ubiquity...  They will keep us Amused, Entertained, Healthy, Fed and Warm  They will enable us to do Business, and control Finance  They will be central to future plans for Climate, Transportation, Energy, Health, Security and Urbanisation  We and the Economy, will willingly become totally dependent on them ... They will be become Un-Noticed and could become Un-Valued!  Have barely scratched the surface of their Potential ...  The UK has a thriving, but largely invisible, ES Business Community 1 ... Value and Nurture them; ES is an excellent business opportunity! 36 1: http://www.esco-report.com
  • 37. Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd ian.phillips@arm.com Visiting Prof. at ... http://www.arm.com/ Thank You Contribution to Industry Award 2008 For Listening Presentation available at: http://www.slideshare.net/IanPhillips1/presentations 37