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EAST BATON ROUGE
PARISH
FOOD ACCESS
POLICY
COMMISSION
Commission
Meeting
April 17th, 2013
Agenda
I. Agenda overview
II. Preliminary analysis of Market Opportunity
Areas
III. Draft Survey & Community Engagement
Strategy
Next Steps & Adjourn
Retail Planet Brand Score
Technology
“Brand Score” identifies what retail grocers would have market
potential in a given area, based on their brand and typical
customer base.
Was developed by examining 800,000 actual retail locations for
1,200 major chains. Accuracy rate of 90%.
Trader Joe-type brand market potential
in low food access areas? Not real
strong …
TRP
BrandScore
TRP
BrandScore
Trader Joe-type brand market potential
in low food access areas? Not real
strong …
TRP
BrandScore
But market potential of IGA-type brand is
much stronger. (“Excellent” in some areas)
Retail
BrandScore
Map
But market potential of IGA-type brand is
much stronger. (“Excellent” in some areas)
Retail
BrandScore
Map
Save-a-lot type market potential also
strong
Retail
BrandScore
Map
Save-a-lot type market potential also
strong
Save-a-lot type market potential also
strong
IGA Grocerers Market Potential
Agenda
Review and discuss Draft Survey
Agenda
Community Engagement Strategy
Agenda
Next Steps and Adjourn
WWW.TOGETHERBR.ORG
CONTACT@TOGETHERBR.ORG

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TBR Food Access #3: Grocer market potential in low food access areas