SlideShare a Scribd company logo
behind the software
Designing better products using Google’s Design Sprint
2
Table XI is a full-service Digital Strategy, UX Design,
mobile and web development firm obsessed with
delivering meaningful results for your business
Our full capabilities include
Business strategy, digital strategy, and user research
User experience and product design
Mobile native application development and cross platform solutions
Full stack web development
Project management and quality assurance
Application hosting, monitoring, and support
Maintenance and optimization
3
Trust is harder to
build than technology
“What differentiates Table XI from
anybody else is a deeper
understanding of the entire business
… Table XI just greatly expands the
collective intelligence of Dickson.”
Chris Sorensen, VP of Sales & Marketing, Dickson
WHAT WE DO
4
We believe in doing right by our team, our clients,
and our community in everything we do
We believe that the mental and physical wellness of our people leads
to better ideas, greater output, and lower expenses in the long run.
Since 2002 we’ve donated more than $750,000 in services to Chicago
nonprofits and organizations whose missions we support.
We don’t charge clients for bug fixes and prefer engagements where
we share project risk.
WHAT WE DO
5
We’ve worked with a diverse range of companies,
including tech startups and not-for-profit organizations,
to make a big impact on their business
The ideas platform for everyone
what is a sprint?
DESIGN SPRINTS
7
A highly collaborative
process we’ve adopted from
Google to prototype your
ideas and test them on real
users in just five days.
What is a 

Design Sprint?
DESIGN SPRINTS
8
When are
Design
Sprints
helpful?
Launching new or reimagining
existing products or services
Extending an existing experience
to a new platform
Injecting user experience design
into an MVP
Improving user experience gaps
(e.g. a high rate of cart
abandonment)
DESIGN SPRINTS
9
Design Sprints at Table XI



We run our own implementation called

Product Design
Workshops
Read all about it, bit.ly/2egklgK
#SprintTip Context matters!
Bring your own expertise to
Design Sprints #CIWwithTXI
DESIGN SPRINTS
11
You may
recognize
our work
We’ve been proud technology
partners of Chicago Ideas for
many years. This year, we used a
Product Design Workshop to jump
start the redesign process.
Welcome to your first
Design Sprint!
Preview of Sprint
14
Who should be in there?
Decider
This person is going to make all of the tough calls throughout the week.
This must be someone who has enough context and organizational buy-in
that their decisions won’t be overturned. They should be there everyday
but must attend days 1 & 3.
Facilitator
This person is in charge of the schedule for the week and making sure
we’re progressing smoothly. This person must be there everyday.
Additional People
You’ll also need a few more people who can test & make the prototype,
write copy, contribute their subject matter expertise and/or knows the way
things get done in your organization.
15
How does it work?
Understand
We start off by
defining business
opportunity, the
target audience,
and mapping the
ideal experience.
Diverge
We’ll be guided
through a set of
hands-on sketching
exercises designed
to help us bring to
light the best ideas.
Decide
Time to get real.
We’ll focus on the
ideas we feel will
best solve the
business problem.
Prototype
This intensive day
is spent preparing
for the next day’s
interviews and
creating our
realistic façade.
Test & Learn
Our ideas are
finally tested in the
real world, by
actual users.
day
1
day
5
16
Understand
day
1
Ask the experts
Talk to one person at a time and take notes.
Make a map
Keep it simple, 5-15 steps is generally enough.
Table XI CIW Lab: behind the software
Not all experiences are
linear, choose the right
map for the problem.
Sometimes that means a combination of maps.
Table XI CIW Lab: behind the software
#SprintTip If your team loses
it’s way, revisit your map. It
may need to be redrawn
#CIWwithTXI
Pick a target
Choose a user type and experience to focus on
Table XI CIW Lab: behind the software
25
Diverge
day
2
Sketch divergent
concepts
Group think limits the diversity and quality of ideas,
so you’ll sketch alone.
Your sketches will look
like this …
Table XI CIW Lab: behind the software
Just kidding, they’ll
look more like this …
Table XI CIW Lab: behind the software
#SprintTip Fight fear of
sketching! If you can draw a
circle, triangle & box you can
sketch a website
#CIWwithTXI
32
Decide
day
3
Make sure the best
ideas win, not the best
sales person
You’ll choose the best concepts using silent reviews
and structured critique.
Table XI CIW Lab: behind the software
Turn the best ideas
into a storyboard
Table XI CIW Lab: behind the software
#SprintTip A great
storyboard makes prototyping
faster! #CIWwithTXI
38
Prototype
day
4
A realistic façade is all
you need to learn from
your users.
Table XI CIW Lab: behind the software
For web sites and apps
try tools like Keynote
or PowerPoint, Invision
or Marvel, and UX Pin
#SprintTip Use pre-built
templates and UI kits to
speed up the prototyping
process #CIWwithTXI
43
Test & Learn
day
5
5 user interviews are
enough to reveal 

big insights
Conduct the interviews
1-on-1 using the 5 act
interview process
Don’t worry, we’ll explain this more later.
The team watches the
interviews and takes
notes from 

another room
Table XI CIW Lab: behind the software
#SprintTip What people is do
interesting but the thoughts,
feelings, and emotions behind
their actions are priceless.
#CIWwithTXI
Thank You

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Table XI CIW Lab: behind the software

  • 1. behind the software Designing better products using Google’s Design Sprint
  • 2. 2 Table XI is a full-service Digital Strategy, UX Design, mobile and web development firm obsessed with delivering meaningful results for your business Our full capabilities include Business strategy, digital strategy, and user research User experience and product design Mobile native application development and cross platform solutions Full stack web development Project management and quality assurance Application hosting, monitoring, and support Maintenance and optimization
  • 3. 3 Trust is harder to build than technology “What differentiates Table XI from anybody else is a deeper understanding of the entire business … Table XI just greatly expands the collective intelligence of Dickson.” Chris Sorensen, VP of Sales & Marketing, Dickson
  • 4. WHAT WE DO 4 We believe in doing right by our team, our clients, and our community in everything we do We believe that the mental and physical wellness of our people leads to better ideas, greater output, and lower expenses in the long run. Since 2002 we’ve donated more than $750,000 in services to Chicago nonprofits and organizations whose missions we support. We don’t charge clients for bug fixes and prefer engagements where we share project risk.
  • 5. WHAT WE DO 5 We’ve worked with a diverse range of companies, including tech startups and not-for-profit organizations, to make a big impact on their business The ideas platform for everyone
  • 6. what is a sprint?
  • 7. DESIGN SPRINTS 7 A highly collaborative process we’ve adopted from Google to prototype your ideas and test them on real users in just five days. What is a 
 Design Sprint?
  • 8. DESIGN SPRINTS 8 When are Design Sprints helpful? Launching new or reimagining existing products or services Extending an existing experience to a new platform Injecting user experience design into an MVP Improving user experience gaps (e.g. a high rate of cart abandonment)
  • 9. DESIGN SPRINTS 9 Design Sprints at Table XI
 
 We run our own implementation called
 Product Design Workshops Read all about it, bit.ly/2egklgK
  • 10. #SprintTip Context matters! Bring your own expertise to Design Sprints #CIWwithTXI
  • 11. DESIGN SPRINTS 11 You may recognize our work We’ve been proud technology partners of Chicago Ideas for many years. This year, we used a Product Design Workshop to jump start the redesign process.
  • 12. Welcome to your first Design Sprint!
  • 14. 14 Who should be in there? Decider This person is going to make all of the tough calls throughout the week. This must be someone who has enough context and organizational buy-in that their decisions won’t be overturned. They should be there everyday but must attend days 1 & 3. Facilitator This person is in charge of the schedule for the week and making sure we’re progressing smoothly. This person must be there everyday. Additional People You’ll also need a few more people who can test & make the prototype, write copy, contribute their subject matter expertise and/or knows the way things get done in your organization.
  • 15. 15 How does it work? Understand We start off by defining business opportunity, the target audience, and mapping the ideal experience. Diverge We’ll be guided through a set of hands-on sketching exercises designed to help us bring to light the best ideas. Decide Time to get real. We’ll focus on the ideas we feel will best solve the business problem. Prototype This intensive day is spent preparing for the next day’s interviews and creating our realistic façade. Test & Learn Our ideas are finally tested in the real world, by actual users. day 1 day 5
  • 17. Ask the experts Talk to one person at a time and take notes.
  • 18. Make a map Keep it simple, 5-15 steps is generally enough.
  • 20. Not all experiences are linear, choose the right map for the problem. Sometimes that means a combination of maps.
  • 22. #SprintTip If your team loses it’s way, revisit your map. It may need to be redrawn #CIWwithTXI
  • 23. Pick a target Choose a user type and experience to focus on
  • 26. Sketch divergent concepts Group think limits the diversity and quality of ideas, so you’ll sketch alone.
  • 27. Your sketches will look like this …
  • 29. Just kidding, they’ll look more like this …
  • 31. #SprintTip Fight fear of sketching! If you can draw a circle, triangle & box you can sketch a website #CIWwithTXI
  • 33. Make sure the best ideas win, not the best sales person You’ll choose the best concepts using silent reviews and structured critique.
  • 35. Turn the best ideas into a storyboard
  • 37. #SprintTip A great storyboard makes prototyping faster! #CIWwithTXI
  • 39. A realistic façade is all you need to learn from your users.
  • 41. For web sites and apps try tools like Keynote or PowerPoint, Invision or Marvel, and UX Pin
  • 42. #SprintTip Use pre-built templates and UI kits to speed up the prototyping process #CIWwithTXI
  • 44. 5 user interviews are enough to reveal 
 big insights
  • 45. Conduct the interviews 1-on-1 using the 5 act interview process Don’t worry, we’ll explain this more later.
  • 46. The team watches the interviews and takes notes from 
 another room
  • 48. #SprintTip What people is do interesting but the thoughts, feelings, and emotions behind their actions are priceless. #CIWwithTXI