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MEET THE CHINESE
   CONSUMER
       &
  FOOD RETAIL
DUTCHMAN HENK TEROL IS THE OWNER OF
                             EXPORT, BUSINESS DEVELOPMENTS,
                             MARKETING AND COMMUNICATION
                            CONSULTANCY AGENCY ADMARCOM.
             WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING
              AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS
              TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
                    OF GREEK GOURMET PRODUCTS IN THE RAPIDLY
                              MATURING CHINESE RETAIL MARKET.


WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY
WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES
OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR
MASTER OF CEREMONIES.
20 YEARS FROM NOW CHINA'S WILL BE
THE LARGEST ECONOMY IN THE WORLD.

            ESPECIALLY

WHEN CHINA IS LESS EXPORT DEPENDENT

 AS DOMESTIC CONSUMPTION GROWS
Content
•   Why China?

•   Consumers

•   Internet

•   Food & Beverages

•   Sustainable food

•   Retail in China

•   Marketing & Distribution

•   Questions
WHY CHINA?
Why China?
Population Developments CHINA
Economic Grew CHINA
Chinese Economic Stats & Realities 1
Chinese Economic Stats & Realities 2
Dutch Trade with China
                                  Waar is de toegevoegde waarde
                                  en wat draagt dit bij aan de
                                  imaginaire waarde voor
                                  Nederland?




Bron: Mathijs Bouman
  Ondernemers hebben de mond vol over China en India.
“
Maar de harde cijfers vertellen een ander verhaal.
Nederland exporteert maar weinig naar die landen. We
verkopen vooral afval.
                       ”
Chinese
Consumers
Consumer Trends China
Young Chinese consumers
INTERNET
Internet
Chinese social media
Internet use
Online shopping
FOOD & BEVERAGES
Chinese are interest in European taste
What’s going on?
Developments in consumption
Trends
Consumer requests
New food concepts
 Top issues of the Chinese (young) people?
XTC world innovation Trends Tree
Top categories worldwide
XTC outlook food trends 2011
•   Ultra…. extremes
•   New combinations
•   Keep it simple…
•   Natural & Risk free
•   Transparency
•   Explicit health benefits
•   Appearance and control
•   Sustainability
•   Credibility
•   New technology
Opportunities
What we can deliver
SUSTAINABLE FOOD
    IN CHINA
China’s sustainable opportunities
Forecast 2013-2018
MARKETING &
DISTRIBUTION
Who’s are the distribution channels build up?
Sims
Arla & Sims
Platform for Product Know-how and Market Insights
Developments food & beverages retail China




  http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
Carrefour




http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
City Shop
City Shop
AND WE?
 WHERE ARE WE?
WHAT ARE WE GOING
     TO DO?
WHERE IS OUR SPIRIT?
Asia, the future for growth
10 Days investigation for participators
             included visit SIAL




May 18-20 Shanghai
More information: factsheet on your desk
Ask for program and cost estimate
Imported Food from Holland?
Workshop for entrepreneurs
CHINA       with (in)to China
This is our aim, or not?
I WANT TO SHARE
                   SOME IDEAS
              FROM HANS ROSLING
              WHO IS KEY SPEAKER
                    ON TEDEX

F&B Entrepreneurs With Export Plans To China
同义词
Contact details
• Henk Terol                 • Export (Business) Development
• Mobile: +31 (0)654977703   • Export (Local) Support
• Web: www.admarcom.com      • Distribution Channel Analyses
                             • Export Marketing & Planning
                             • China Category Management
                             • China consultancy Food &
                             Beverages
                             • Marketing & Communication
                             • China Social Media
                             • dBase with agents/importers and
                             purchasers
CHINA

 Thanks for your attention and I
 wish that you can now make a
step forwards to reach your aims

                          HENK TEROL
                   Mobile: +31(0) 654 977 703


For more China: http://www.slideshare.net/quita1954

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Syntens - Oestercompanie presentatie China