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Welcome to Plan,
  Build, and Launch
a successful podcast!

Please sign in on the
    back table.
plan-build-launch
a podcast
                Nov 5th
    SMW
                2007
thinkjose.com
first things first...
Why are you here?
individuals vs.
 companies?
builders vs.
     curious?
(geeks vs newbies)
what is a podcast?
Outline:
  Plan
Learn - Do - Q&A
   Build
Learn - Do - Q&A
 Launch
Learn - Do - Q&A
Todays Goal:
we (that means YOU will get involved) will

Plan - Build - Launch
      a podcast
Plan -
Learn
Why are we doing
     this?
increase visibility,
 revenue, marketing,
because we can, etc.
Identify a niche
What can you offer
   this niche?
How do you want
them to respond?
buy more product,
 increase brand
 awareness, etc.
willitblend.com
donandsons.com
 themshow.com
Who is involved?
What is the content-
   length-etc.
How many episodes?
   zefrank.com
Where?
Who is our audience?
How will they find us?
How do we measure
     the win?
listeners, more
 product sold, brand
      awareness,
impressions, hits, etc.
What is the business
 case for my 57 year
old boss who still has
his secretary print out
      his emails?
Agree to mini-bizplan
Set team-tasks-roles-
    responsbilities
Plan-Do
Why - Who - Where
   How - What
mini-bizplan
(write it down!)
Host-
Interviewee-
Engineer-
Geek-
Marketer/Writer-
Plan-Q&A
Build-Learn
Agree and Review
   Document
Workflow
Content -
     Write a script
(or at least pretend on
        a napkin)
short - sweet
funny - interesting
  be dramatically
     different
remember the
   audience
why should they
     care?
Capture
rubber + road
direct to digital
(computer, digital
recorder, anything
 with a mic on it)
mobile vs. studio
condenser
  microphones vs.
dynamic microphones
signal paths
(cables, XLR, shock
mounts, adapters, oh
        my!)
compressors
 (are good)
the simpler
 the better
Edit
slash & burn
make your guests into
     rockstars!
music bumpers
(learn from radio)
format
AAC, mp3, tags,
 images, etc.
web ready audio file
 64kb FM Quality
Post
dedicated server vs.
     website server
(lots of downloads vs.
    wee downloads)
blog format
    comments,
interaction, actual
   web 2.0 stuff
RSS feed
do your own vs. free/
    paid service
  feedburner.com
Market
submit to iTunes,
Podcast Alley, Yahoo,
        etc.
digital marketing tools
show your best stuff!
   not everything
free, cheap, cool
get others to market
 for you - chicklets,
    badges, user
 submitted content,
         etc.
Hardware
computer based vs.
stand alone recorder
audio interface
firewire, USB, XLR,
digital, analog, etc.
dedicated hard drive
  (and back it up)
microphones
dynamic vs.
 condenser
processors
  compressors, eq’s,
limiters, tube mic pre-
      amps, etc.
accessories
stands, shockmounts,
  popper stoppers,
   cables, adapters,
 racks, power strips,
         etc.
Software
recording, editing
         tools
garageband, audacity,
   protools, digital
    performer, etc.
iTunes
blog
wordpress, movable
   type, blogger,
    custom, and
  enterprise level
RSS
 feedburner.com
sourceforge.com
ftp client - or upload
         tool
turn key companies
    podtech.net
     libsyn.com
Build - Do
switch to macbook
(not a subliminal ad -
  just a note for me)
Build - Q&A
Launch - Learn
small is the new big
passion is key
personality matters
set clear start and
    stop points
do what you say you
  are going to do!
look back to the
    bizplan
keep it fresh and fun
Marketing
get others to talk
   about you
do cool stuff
(dramatically different)
Launch - Do
more?
lamepodcast.com

      write:
jose@thinkjose.com
schwag
and such
(5 Bonus Tips)
How not to be lame:
1.
know your audience
askaninja ≠ pirates
learn spanish ≠
     latinos
TWiT ≠ noobs
2-way interaction.
2.
good equipment is
      cool.
$99
dynamic mics
     vs.
condenser mics
buy a good mic pre.
pre-amplify
no dirty
soundcard noise
firewire and usb
      rock
stop the pop.
3.
Be prepared.
You don’t
have to be an expert -
     but it helps.
do your homework.
Passion is key.
4.
um, like... edit.
Be kind to your
    guests.
Edit for flow.
lean & mean
5.
do like the pros do
intro/outro
theme songs rock
don’t steal music
pre-announce
wrap it up
compression (audio)
5.5
have fun
successful podcasts
mix passion, fun, and
    interactivity.

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