SlideShare a Scribd company logo
F&B Company Strategies
* Consumer Analyst Group New York
CAGNY* 2014 Summary
Schieber Research | February, 2014
 This presentation demonstrates the strategic trends regarding innovation and
marketing, as shown on top food & beverage companies on the recent
Consumer Analyst Group New York conference (Feb., 2014).
 We have researched selected companies in order to gather major marketer
trends expected to impact the industry going forward.
Schieber Research is a premium market research boutique, providing tailor-made
reports and competitive intelligence reports. We assist Israeli and Global firms, as well as
strategic consultants, to make decisions which take into consideration the relevant
market, consumer and shopper trends; and to know and consider the most important
aspects of their decisions.
Contact Us | hamutal@researchci.com | 054-7650789
Offering Solutions
Fitting new lifestyles and markets
Internal & external joint ventures,
open innovations and M&A’s
Leveraging key brand through
new product platforms
Shopper Marketing
Shopper Engagement along the
Path to Purchase
Leveraging Retailer / Marketer
insights
Retailer / Marketer Co-Operation
Leveraging Consumer Insights
Digital Lifestyle
Health & Wellness – Combined with Indulgence
and Convenience
Identifying Niches and
Demographics
As demonstrated by the CAGNY presentations:
 F&B manufacturers are researching the
shopping and consumption motivations of
various consumer / shopper groups
and are responding accordingly
 Main consumer trends mentioned on
CAGNY:
◦ Communications – shift towards
digital and mobile
◦ Health & Wellness – search for better
for you food and beverage, meaning
fresh and “real”, without sacrificing
indulgence and flavor
◦ New consumption opportunities –
snacking and smaller meals; the rise of
breakfast
◦ Macro changes – demographic
changes, urbanization affecting
shopping habits
◦ Sustainability is a must
Kraft Foods
Coca-Cola
Hershey
Coca-Cola
Pepsico
 Main demographic and target changes
discussed:
◦ A rising 55+ consumer group
◦ Millennials / Generation Y
◦ The Modern Family – new family
structures
 The companies concluded that
focusing on these new markets
requires customized product,
marketing, selling and communication
solutions: say good-bye to
“One Size Fits All”!
Pepsico
Campbell Soup
 Boomers / 55+ Consumers
◦ Have specific health needs
◦ “empty nesters” – require smaller
packaging, smaller portions; one / two
serving ready meals
◦ Shopper needs – larger, clearer labels
and nutritional info
Conagra
 Millennials: Gen Y
◦ Digital natives, use mobile for everything
◦ Friends are top influencers. Love to share
◦ Believe in values such as: sustainability,
community, giving back. Value “Good” brands
Campbell Soup targeting Gen. Y
Pepsico Gen. Y
Communication
* Are marketers missing
opportunities regarding
Energy solutions to the
55+ consumers?
 Marketers are adapting to the changes in media consumption, and are
allocating more resources to digital and social media, with multi-channel and
omni-channel marketing.
KRAFT FOODS: utilizing the company’s
digital assets in order to connect to
consumers and shoppers through
content and value offering
General Mills
Hershey
Budget re-allocation
 F&B Manufacturers continue to
develop products which cater to the
“new” health and wellness needs:
“real” ingredients, fresh food, more
protein and fiber, and claims such
as energy and anti-oxidants (more
on the health and functional trends on
the Schieber Research Health Trends
presentation).
 The companies also invest in
market education regarding health
and physical activity, for reasons of
responsibility/ sustainability and
regulation, as well as brand
positioning.
Coca-Cola
Campbell Soup
 Companies are aware that consumers will not give up indulgence and taste for
the sake of healthier food; as a result, successful innovations combine health and
indulgence.
Kellogg’s
Kraft Foods
General Mills
Mondelez: Consumption motivations
General Mills:
addressing new
consumption
opportunities
while offering
flavor and
wellness
Kellogg’s: Responding to the
changes in breakfast needs
In addition, the companies address the changes in eating lifestyles: snacking and
consuming smaller meals around the clock; more consumption away from home / on the
go; and the rise in breakfast opportunities.
 Shopper Marketing has become highly meaningful for companies. It is based on
leveraging manufacturer data regarding the shopper – as well as sharing of data
between retailers and manufacturers, aimed at increasing synergies and total buying.
 Trade management in co-operation with retailers was one of the main issues
discussed on CAGNY this year, mainly the shifts in buying channels, and the rise of
online commerce and neighborhood stores.
Campbell Soup
Coca-Cola General Mills
Conagra: Offering different price points to
answer different motivations of different
shoppers (or same shopper in different
opportunities)
Mondelez: designing the POS
according to shopping insights (e.g.,
crackers with cheese, oreo next to milk)
Hershey: positioning the new
chocolate spreads next to bread as
well as next to bananas – to suggest
new usage opportunities
 Conagra: Joint PL +
Brand offering
 Hershey: solving the under-the-counter
untapped space problem
Conagra: Product packaging used to
communicate brand messages –
premium / healthy / natural Pepsico: Point of purchase communicated
the brand messages tailored to a specific
crowd
Hershey: brand
messages
match year-
round shopping
events
 A strategic shift from brand focus, to solution focus, in order to answer a specific
market’s needs, often combining brands and categories
 Solutions include using open innovation and JVs with competitors who provide
completing capabilities, to shorten TTM
 Other solutions require bolt-on / transformative acquisitions.
Green Mountain Coffee
Roasters / Keurig : catering to
various user needs in the coffee
category, providing a platform
for external popular brands, JVs
with Starbucks and Coca-Cola
Coca-Cola
Kraft Foods + Mondelez: leveraging brands across categories for product and point
of sale implementation of consumer insights
Pepsico:
enhancing ore
brands through
JV’s, including
with Foodservice
companies
For YOUR research needs,
please Contact Us
hamutal@researchci.com | 054-7650789

More Related Content

Viewers also liked

Marketing to the me generation
Marketing to the me generationMarketing to the me generation
Marketing to the me generation
retaicouncil
 
2015 אסטרטגיית חברות מזון ומשקאות
 2015 אסטרטגיית חברות מזון ומשקאות 2015 אסטרטגיית חברות מזון ומשקאות
2015 אסטרטגיית חברות מזון ומשקאות
Hamutal Schieber
 
Digital @Core - New case studies
Digital @Core - New case studiesDigital @Core - New case studies
Digital @Core - New case studies
Hamutal Schieber
 
מתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנהמתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנה
Hamutal Schieber
 
Reach Your Local Customers With Social Media
Reach Your Local Customers With Social MediaReach Your Local Customers With Social Media
Reach Your Local Customers With Social Media
retaicouncil
 
מגמות צרכנים ל-2015 בשוק המזון והמשקאות
מגמות צרכנים ל-2015 בשוק המזון והמשקאותמגמות צרכנים ל-2015 בשוק המזון והמשקאות
מגמות צרכנים ל-2015 בשוק המזון והמשקאות
Hamutal Schieber
 
Ethnic Marketing in Canada
Ethnic Marketing in CanadaEthnic Marketing in Canada
Ethnic Marketing in Canada
Robin Brown
 
HRM 111 Chapter 3 FOOD AND BEV
HRM 111 Chapter 3   FOOD AND BEVHRM 111 Chapter 3   FOOD AND BEV
HRM 111 Chapter 3 FOOD AND BEV
AMS Malicse-Somoray
 
Infocus Mekong Research retail trends
Infocus Mekong Research retail trendsInfocus Mekong Research retail trends
Infocus Mekong Research retail trends
Ifm research
 
C-Store Presentation for NACS
C-Store Presentation for NACSC-Store Presentation for NACS
C-Store Presentation for NACS
Tecmark
 
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
Carmelon Digital Marketing
 
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris 2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
Hamutal Schieber
 
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Hamutal Schieber
 

Viewers also liked (13)

Marketing to the me generation
Marketing to the me generationMarketing to the me generation
Marketing to the me generation
 
2015 אסטרטגיית חברות מזון ומשקאות
 2015 אסטרטגיית חברות מזון ומשקאות 2015 אסטרטגיית חברות מזון ומשקאות
2015 אסטרטגיית חברות מזון ומשקאות
 
Digital @Core - New case studies
Digital @Core - New case studiesDigital @Core - New case studies
Digital @Core - New case studies
 
מתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנהמתיחת מותגים בעולם משתנה
מתיחת מותגים בעולם משתנה
 
Reach Your Local Customers With Social Media
Reach Your Local Customers With Social MediaReach Your Local Customers With Social Media
Reach Your Local Customers With Social Media
 
מגמות צרכנים ל-2015 בשוק המזון והמשקאות
מגמות צרכנים ל-2015 בשוק המזון והמשקאותמגמות צרכנים ל-2015 בשוק המזון והמשקאות
מגמות צרכנים ל-2015 בשוק המזון והמשקאות
 
Ethnic Marketing in Canada
Ethnic Marketing in CanadaEthnic Marketing in Canada
Ethnic Marketing in Canada
 
HRM 111 Chapter 3 FOOD AND BEV
HRM 111 Chapter 3   FOOD AND BEVHRM 111 Chapter 3   FOOD AND BEV
HRM 111 Chapter 3 FOOD AND BEV
 
Infocus Mekong Research retail trends
Infocus Mekong Research retail trendsInfocus Mekong Research retail trends
Infocus Mekong Research retail trends
 
C-Store Presentation for NACS
C-Store Presentation for NACSC-Store Presentation for NACS
C-Store Presentation for NACS
 
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
שיווק מלונות בדיגיטל - מחקר מגמות וחדשנות 2017
 
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris 2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
 
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
 

More from Hamutal Schieber

Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022
Hamutal Schieber
 
Gamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerceGamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerce
Hamutal Schieber
 
Online shopping innovation, Dec. 2021
Online shopping innovation, Dec. 2021Online shopping innovation, Dec. 2021
Online shopping innovation, Dec. 2021
Hamutal Schieber
 
Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021
Hamutal Schieber
 
Post-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdatePost-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 Update
Hamutal Schieber
 
Covid 19 product innovation
Covid 19 product innovationCovid 19 product innovation
Covid 19 product innovation
Hamutal Schieber
 
HEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, HowHEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, How
Hamutal Schieber
 
HEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 TrendsHEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 Trends
Hamutal Schieber
 
The Day After COVID-19
The Day After COVID-19The Day After COVID-19
The Day After COVID-19
Hamutal Schieber
 
E-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation StrategiesE-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation Strategies
Hamutal Schieber
 
E-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation StrategiesE-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation Strategies
Hamutal Schieber
 
Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019
Hamutal Schieber
 
The Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's PersonalThe Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's Personal
Hamutal Schieber
 
CAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods TrendsCAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods Trends
Hamutal Schieber
 
2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences
Hamutal Schieber
 
10 FMCG Trends for 2018
10 FMCG Trends for 201810 FMCG Trends for 2018
10 FMCG Trends for 2018
Hamutal Schieber
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017
Hamutal Schieber
 
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Hamutal Schieber
 
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
Hamutal Schieber
 

More from Hamutal Schieber (19)

Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022Post-Covid GenZ Trends to Watch in 2022
Post-Covid GenZ Trends to Watch in 2022
 
Gamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerceGamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerce
 
Online shopping innovation, Dec. 2021
Online shopping innovation, Dec. 2021Online shopping innovation, Dec. 2021
Online shopping innovation, Dec. 2021
 
Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021Trending Advent Calendars, Nov. 2021
Trending Advent Calendars, Nov. 2021
 
Post-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdatePost-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 Update
 
Covid 19 product innovation
Covid 19 product innovationCovid 19 product innovation
Covid 19 product innovation
 
HEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, HowHEBREW: Influencer Marketing - What, Why, How
HEBREW: Influencer Marketing - What, Why, How
 
HEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 TrendsHEBREW: Post-COVID19 Trends
HEBREW: Post-COVID19 Trends
 
The Day After COVID-19
The Day After COVID-19The Day After COVID-19
The Day After COVID-19
 
E-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation StrategiesE-Commerce: Fashion Retailers Curation Strategies
E-Commerce: Fashion Retailers Curation Strategies
 
E-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation StrategiesE-Commerce: Grocery Retailers Curation Strategies
E-Commerce: Grocery Retailers Curation Strategies
 
Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019Food and Beverage Trends - CAGNY 2019
Food and Beverage Trends - CAGNY 2019
 
The Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's PersonalThe Future of (E)Commerce: It's Personal
The Future of (E)Commerce: It's Personal
 
CAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods TrendsCAGNY 2018 - Consumer Goods Trends
CAGNY 2018 - Consumer Goods Trends
 
2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences2018 Retail Trends: Omni-channel experiences
2018 Retail Trends: Omni-channel experiences
 
10 FMCG Trends for 2018
10 FMCG Trends for 201810 FMCG Trends for 2018
10 FMCG Trends for 2018
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017
 
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
 
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
ישום תובנות צרכנים בשוק המזון והמשקאות - סיכום CAGNY 2014
 

Recently uploaded

TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 

Strategic Innovation Trends in Food & Beverage - CAGNY 2014; 2015 v. also available

  • 1. F&B Company Strategies * Consumer Analyst Group New York CAGNY* 2014 Summary Schieber Research | February, 2014
  • 2.  This presentation demonstrates the strategic trends regarding innovation and marketing, as shown on top food & beverage companies on the recent Consumer Analyst Group New York conference (Feb., 2014).  We have researched selected companies in order to gather major marketer trends expected to impact the industry going forward. Schieber Research is a premium market research boutique, providing tailor-made reports and competitive intelligence reports. We assist Israeli and Global firms, as well as strategic consultants, to make decisions which take into consideration the relevant market, consumer and shopper trends; and to know and consider the most important aspects of their decisions. Contact Us | hamutal@researchci.com | 054-7650789
  • 3. Offering Solutions Fitting new lifestyles and markets Internal & external joint ventures, open innovations and M&A’s Leveraging key brand through new product platforms Shopper Marketing Shopper Engagement along the Path to Purchase Leveraging Retailer / Marketer insights Retailer / Marketer Co-Operation Leveraging Consumer Insights Digital Lifestyle Health & Wellness – Combined with Indulgence and Convenience Identifying Niches and Demographics As demonstrated by the CAGNY presentations:
  • 4.  F&B manufacturers are researching the shopping and consumption motivations of various consumer / shopper groups and are responding accordingly  Main consumer trends mentioned on CAGNY: ◦ Communications – shift towards digital and mobile ◦ Health & Wellness – search for better for you food and beverage, meaning fresh and “real”, without sacrificing indulgence and flavor ◦ New consumption opportunities – snacking and smaller meals; the rise of breakfast ◦ Macro changes – demographic changes, urbanization affecting shopping habits ◦ Sustainability is a must Kraft Foods Coca-Cola Hershey
  • 6.  Main demographic and target changes discussed: ◦ A rising 55+ consumer group ◦ Millennials / Generation Y ◦ The Modern Family – new family structures  The companies concluded that focusing on these new markets requires customized product, marketing, selling and communication solutions: say good-bye to “One Size Fits All”! Pepsico Campbell Soup
  • 7.  Boomers / 55+ Consumers ◦ Have specific health needs ◦ “empty nesters” – require smaller packaging, smaller portions; one / two serving ready meals ◦ Shopper needs – larger, clearer labels and nutritional info Conagra  Millennials: Gen Y ◦ Digital natives, use mobile for everything ◦ Friends are top influencers. Love to share ◦ Believe in values such as: sustainability, community, giving back. Value “Good” brands Campbell Soup targeting Gen. Y Pepsico Gen. Y Communication * Are marketers missing opportunities regarding Energy solutions to the 55+ consumers?
  • 8.  Marketers are adapting to the changes in media consumption, and are allocating more resources to digital and social media, with multi-channel and omni-channel marketing. KRAFT FOODS: utilizing the company’s digital assets in order to connect to consumers and shoppers through content and value offering
  • 10.  F&B Manufacturers continue to develop products which cater to the “new” health and wellness needs: “real” ingredients, fresh food, more protein and fiber, and claims such as energy and anti-oxidants (more on the health and functional trends on the Schieber Research Health Trends presentation).  The companies also invest in market education regarding health and physical activity, for reasons of responsibility/ sustainability and regulation, as well as brand positioning. Coca-Cola Campbell Soup
  • 11.  Companies are aware that consumers will not give up indulgence and taste for the sake of healthier food; as a result, successful innovations combine health and indulgence. Kellogg’s Kraft Foods General Mills
  • 12. Mondelez: Consumption motivations General Mills: addressing new consumption opportunities while offering flavor and wellness Kellogg’s: Responding to the changes in breakfast needs In addition, the companies address the changes in eating lifestyles: snacking and consuming smaller meals around the clock; more consumption away from home / on the go; and the rise in breakfast opportunities.
  • 13.  Shopper Marketing has become highly meaningful for companies. It is based on leveraging manufacturer data regarding the shopper – as well as sharing of data between retailers and manufacturers, aimed at increasing synergies and total buying.  Trade management in co-operation with retailers was one of the main issues discussed on CAGNY this year, mainly the shifts in buying channels, and the rise of online commerce and neighborhood stores. Campbell Soup Coca-Cola General Mills
  • 14. Conagra: Offering different price points to answer different motivations of different shoppers (or same shopper in different opportunities) Mondelez: designing the POS according to shopping insights (e.g., crackers with cheese, oreo next to milk) Hershey: positioning the new chocolate spreads next to bread as well as next to bananas – to suggest new usage opportunities
  • 15.  Conagra: Joint PL + Brand offering  Hershey: solving the under-the-counter untapped space problem
  • 16. Conagra: Product packaging used to communicate brand messages – premium / healthy / natural Pepsico: Point of purchase communicated the brand messages tailored to a specific crowd Hershey: brand messages match year- round shopping events
  • 17.  A strategic shift from brand focus, to solution focus, in order to answer a specific market’s needs, often combining brands and categories  Solutions include using open innovation and JVs with competitors who provide completing capabilities, to shorten TTM  Other solutions require bolt-on / transformative acquisitions. Green Mountain Coffee Roasters / Keurig : catering to various user needs in the coffee category, providing a platform for external popular brands, JVs with Starbucks and Coca-Cola Coca-Cola
  • 18. Kraft Foods + Mondelez: leveraging brands across categories for product and point of sale implementation of consumer insights Pepsico: enhancing ore brands through JV’s, including with Foodservice companies
  • 19. For YOUR research needs, please Contact Us hamutal@researchci.com | 054-7650789