SlideShare a Scribd company logo
@juntajoe
#BMABLAZE
Stop with the Content
JOE PULIZZI
FOUNDER – CONTENT MARKETING INSTITUTE
OWNED
COMPELLING
CONSISTENT
BEHAVIOR
CHANGE
The Furrow
John Deere
1.5m circulation
15 languages
40 countries
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
Search Engine
Optimization
Lead
Generation
Social Media
STORYTELLING
@juntajoe
#BMABLAZE
http://bitly.com/cm-research
TECH
TALENT
ACCEPTANCE
SOCIAL
GOOGLE
Source: cancerbattlefield.com
@juntajoe
#BMABLAZE
USAGE
91/100
http://bitly.com/cm-research
@juntajoe
#BMABLAZE
Source: sodahead.com
@juntajoe
#BMABLAZE
EFFECTIVENES
S
36/100
http://bitly.com/cm-research
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
Strategy
@juntajoe
#BMABLAZE
STRATEGY
10/100
http://bitly.com/cm-research
@juntajoe
#BMABLAZE
17.5
(average)
http://bitly.com/cm-research
@juntajoe
#BMABLAZE
Source: http://zimbabwesituation.com
@juntajoe
#BMABLAZE
NYDailyNews.com
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
Problem:
Need More Content
(WELL, NOT REALLY)
Stop the Content Marketing Please #BMABlaze
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
@juntajoe
#BMABLAZE
Enter the
Content Marketing
Mission Statement
@juntajoe
#BMABLAZE
Why?
@juntajoe
#BMABLAZE
Why?
Welcome to Inc.com, the place where
entrepreneurs and business owners can
find useful information, advice, insights,
resources and inspiration for running
and growing their businesses.
@juntajoe
#BMABLAZE
Why?
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
Welcome to Inc.com, the place where
entrepreneurs and business owners can
find useful information, advice, insights,
resources and inspiration for running
and growing their businesses.
Stop the Content Marketing Please #BMABlaze
Social Media
Public Relations
Marketing
Email
Mobile
Search
No More Content
Until You Do These
3 Things
Create Your Content
Marketing Mission
Statement
Get the Statement in
Front of EVERY Content
Creator
Get Uncomfortable –
If you don’t feel like you are going
to drive off the road, you aren’t
moving fast enough
Mario Andretti
@juntajoe
#BMABLAZE
Thank You
Week of Sept. 9, 2013
CLEVELAND, OH
Available Now on Pre-Order

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