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You’re Missing Out on 99% of
Your Website Visitors
(Here’s How to Get Them to
Come Back and Buy)
99% of first time
visitors are
not ready to buy
But, we as marketers
often only focus on the
1% of people ready to
buy
You need to pay attention to the
99% who aren’t ready to buy
You need to pay attention to the
99% who aren’t ready to buy
by creating conversions before
the checkout
What is a conversion before the
checkout & why is it important?
Any conversion on your website prior to
the purchase
It creates a beneficial exchange for
both you and your prospective
customer
You provide something
of value to the
prospective customer  
You provide something
of value to the
prospective customer,
such as a discount or
content
 
And in return, receive
contact information or
preferences
Allowing you to nurture prospective
customers into a sale
So what are ecommerce companies
doing today to create conversions
before the checkout?
Relying on 3 specific conversion opportunities
1. Sign up to receive our newsletter
1. Sign up to receive our newsletter
2. Subscribe to our blog
1. Sign up to receive our newsletter
2. Subscribe to our blog
3. Add to cart
But these 3 opportunities aren’t enough
So what else can you do?
You can create how it works content1.
Highlighting different products or
services based on visitors’
preferences
For example…
If you have a subscription box
service, you can show
customers what their boxes
might look like based on their
preferences
This allows you to gather key information
about your visitors
This allows you to gather key information
about your visitors & deliver more
tailored content
You can provide a buying guide2.
This helps provide prospective
customers with more information on
larger or more complicated products
such as appliances
In turn, capturing information on your
prospective customers
And making you the authority on
the subject matter
There are so many different pre-
transactional conversion
opportunities,
what will you come up with?
Discover more
conversion opportunities
(with real world
examples):
Download the ebook now
Now that you have some ideas, you
need to execute this pre-
transactional conversion strategy
So how do you do that?
Create a conversion path
Call to Action
Landing Page
Form
Thank You Page
Follow Up
Once you’ve executed this
conversion path and received
their information, what’s next?
You will want to follow up…
Allowing you to nurture them into a sale
There are many ways to do so, but
here’s the most important one to
consider
Segment your database
Don’t send the same email to everyone
on your list
One size doesn’t fit all
Consider making segments based on
what people have expressed interest in
People will be more likely to engage
with this relevant content
And move further along in the sales
process
Here’s a recap
Not all first time visitors are ready to buy,
in fact most aren’t
Offer these visitors pre-transactional
conversion opportunities
You provide them valuable
content in exchange for their
information and preferences
Then use these preferences to
further nurture them into a sale
Remember: Don’t forget about
the 99% that are not ready to
buy!
Learn more about
creating conversions
before the checkout:
Download the ebook now

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