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Making History Useful: The Long Tail, the Search
Economy and the U.S. Latino & Latina World
War II Oral History Project Web Site
Dr. J. Richard Stevens
Southern Methodist University
Dr. Maggie Rivas-Rodriguez
The University of Texas at Austin
The Long Tail
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The Search Economy
link
3 Ascendant Forces
1) democratizing tools of production,
2) lowering the transaction costs of
consumption, and
3) connecting consumers to drive
demand to niches.
The Long Tail
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Stevens. 2007.