SlideShare a Scribd company logo
Online Reputation Management on
Glassdoor
What is
Glassdoor?
How its reviews impact company and its recruiting
efforts?
What is Glassdoor
Glassdoor is a website where current and former
employees anonymously review companies.
Glassdoor launched its company ratings site in
June 2008, as a site that “collects company
reviews and real salaries from employees of
large companies and displays them
anonymously for all members to see
Why Do Job Seekers Use Glassdoor?
Reviews drive our decisions as we make purchases, select
service providers (contractors, plumbers, etc.), choose
restaurants, and more.
Similarly, job seekers check Glassdoor ratings & reviews to
gain insight before choosing a company.
• According to recruitingdaily.com, job seekers use Glassdoor in the
several ways, including the following:
• To find the top companies in a given industry and to learn what
people say about them
• To get an inside look with minimal risk if they’re unsure about a
company in the job search process
• Finally, to check out a company’s page before “saying yes” to the
job offer
Glassdoor Reviews
Impact of Employer Reviews on Image and Recruiting Ability
Why Glassdoor Reviews Matter
Impact of Reviews on Salary Demands by Prospective
Employees
Where Does Your Company
Stands on Glassdoor
Next - Analysis - Ratings, Reviews & Trends
Your company Glassdoor Rating
Trends
Your Company Glassdoor Reviews
(YOY)
Yes No
Recommend to a friend for job
(YOY)
Getting Better
Getting
Worse
Staying Same
BusinessOutlookCount
Business Outlook Count YoY
Reviews – Negative Response
How we will combat Negative
Reviews on Glassdoor
Team & Strategy

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