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How to Play the Social Media GamePresentation by: Micro Media MarketingPresented by: John Carcutt
Know the Game: Best PracticesPost at least Monday-Friday
Watch your FB/Twitter Pages throughout the day
Follow niche keywords and competitors
Direct traffic to your blog
Monitor replies/comments/posts
Respond in Real Time!Facebook vs. TwitterFacebook Best Practices:Keep daily Facebook posts to a minimum
Tag other applicable Facebook pages in your postsTwitter Best Practices:You can post multiple times a day
Create posts unique to Twitter
Don’t link your Facebook and Twitter accountsFacebook Wall Posts vs. Tweets254 char.140 char.
Rich Media: Images, Videos & Links
Stephanie Lichtenstein - How to Play The Social Media Game -
Check out the CompetitionFollow the company on LinkedIn
Connect with their Facebook page
Create a private list of competitors on Twitter
Subscribe to their blog through RSSRecruit Rabid FansInclude links to your social media sites in your email signature and marketing materials
Add buttons to your website linking to your social media accounts
Ask your personal network to connect—”Suggest to Friends” on Facebook
Publish useful content regularly
Build good karma: promote other industry thought leadersDon’t Get PenalizedDon’t automate your post

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Stephanie Lichtenstein - How to Play The Social Media Game -

Editor's Notes

  1. -When you automate your tags don’t post properly
  2. What are the Four Differences between the two posts:1.-Turning Minds was tagged in the Facebook Post-In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly2.-The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link-Twitter post is 140 character limit including the link 3.-Facebook allows you to attach an image within the post-Only with the new Twitter can you preview images in the sidebar4. -Facebook has internal tracking abilities through “insights”-Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
  3. Rich media in Facebook makes the post stand out in the News StreamIt also enables the “Share” button that allows connections to easily share that content with their audience
  4. In the new Twitter you can view videos/images/maps from geolocation apps in the sidebarFollowers spend more time interacting with your content
  5. Ask questions and start conversation with your audience Follow along with community or hot topics online that you can comment onFocus on quality followers it’s better to have 500 relevant fans instead of 1000 random inactive fans
  6. Always do a Follow Friday shout out to the people you have been interacting with throughout the weekGive context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NYMake sure to follow the people you interact with in follow fridays and mentions
  7. You can follow events even if you’re on the other side of the country through hashtags.