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Staturant
stat•urant
noun
a fact or piece of data from a study of a large quantity of
restaurant-goers data : staturant show that traffic on Mosaiq
Restaurant has increased.
ORIGIN early 20th cent.: from German statistisch
(adjective) and from French, restaurer ‘provide food
for’ (literally ‘restore to a former state’ ).
Es el


de los Restaurantes
Today’s
Restaurant
   Market
Restaurant-industry worldwide generated more than



800$ Billion     in revenues
Employed over



60$ Million
   people worldwide
On a typical day, restaurant-industry makes



2.2$ Billion
935,000
Restaurants and foodservice outlet in the US
"Word of mouth" has moved online, and
more consumers use the Web to browse
menus, make reservations, and get
recommendations from other diners. Social
media will play a bigger role in restaurant
marketing efforts.
                  National Restaurant Association, April 2010
With the economic downturn easing, the
restaurant industry is expected to show
gradual improvement in 2010, according to
the National Restaurant Association’s 2010
Restaurant Industry Forecast.
Restaurant Performance Index



                               The RPI is based on the responses
                                         to the National Restaurant
                                Association’s Restaurant Industry
                                  Tracking Survey, which is fielded
                                         monthly among restaurant
                                operators nationwide on a variety
                               of indicators including sales, traffic,
                                    labor, and capital expenditures.




                                   http://www.restaurant.org/pdfs/research/index/201004.pdf
Do you really know your customer?

40%
          of adults agree that
          purchasing meals from




                                                73%
          restaurants and take-out and
          delivery places makes them
          more productive in their day-
          to-day life.
                                                  of adults say they try to eat
                                                  healthier now at restaurants
                                                  than they did two years ago.




57%
          of adults say they are likely to
          make a restaurant choice
          based on how much a




                                                78%
          restaurant supports charitable
          activities and the local
          community.

                                                      of adults say they would
                                                      like to receive restaurant
                                                      gift cards or certificates on




78%
                                                      gift occasions.


          of adults agree that going out to a
          restaurant with family or friends
          gives them an opportunity to
          socialize and is a better way to




                                                52%
          make use of their leisure time than
          cooking and cleaning up.

                                                      of adults say they would be
                                                      more likely to patronize a
                                                      restaurant if it offered a
                                                      customer loyalty and
                                                      reward program.
WHY NOW?
•According to NRA, Increase in budgets for Technology is
one of the hot trend in the Food Service Industry
Worldwide.
• The Groupon economy is teaching restaurants the
effectiveness of social media.
•"Word of mouth" has moved online, and more consumers
use the Web to browse menus, make reservations, and get
recommendations from other diners. Social media will play
a bigger role in restaurant marketing efforts.
FEATURES
• Increase customer retention and repeat business thru
effective engagement.
• Automate marketing, promotion and daily specials to
increase traffic.
• Discover and engage with local diners
• Manage online reviews form across the web
• Identify and reward frequente customers.
• Increase your traffic, visibility and word-of-mouth marketing
Staturant
conversations from

checkins on

     online reviews on

     comparing online and physical competition

   ...and everything that we need to measure from
            intention to “the check please”
BUSINESS MODEL

•The initial primary sources of revenue for the company will
be on a freemium model.
  •   Free = basic statistic.
  •   Premium = will give restaurants more info about
      competition and will create actionable task from the
      automatic statistic analysis.
Alberto Benbunan
alberto@benbunan.com

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Staturant

  • 2. stat•urant noun a fact or piece of data from a study of a large quantity of restaurant-goers data : staturant show that traffic on Mosaiq Restaurant has increased. ORIGIN early 20th cent.: from German statistisch (adjective) and from French, restaurer ‘provide food for’ (literally ‘restore to a former state’ ).
  • 3. Es el de los Restaurantes
  • 5. Restaurant-industry worldwide generated more than 800$ Billion in revenues
  • 6. Employed over 60$ Million people worldwide
  • 7. On a typical day, restaurant-industry makes 2.2$ Billion
  • 9. "Word of mouth" has moved online, and more consumers use the Web to browse menus, make reservations, and get recommendations from other diners. Social media will play a bigger role in restaurant marketing efforts. National Restaurant Association, April 2010
  • 10. With the economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010, according to the National Restaurant Association’s 2010 Restaurant Industry Forecast.
  • 11. Restaurant Performance Index The RPI is based on the responses to the National Restaurant Association’s Restaurant Industry Tracking Survey, which is fielded monthly among restaurant operators nationwide on a variety of indicators including sales, traffic, labor, and capital expenditures. http://www.restaurant.org/pdfs/research/index/201004.pdf
  • 12. Do you really know your customer? 40% of adults agree that purchasing meals from 73% restaurants and take-out and delivery places makes them more productive in their day- to-day life. of adults say they try to eat healthier now at restaurants than they did two years ago. 57% of adults say they are likely to make a restaurant choice based on how much a 78% restaurant supports charitable activities and the local community. of adults say they would like to receive restaurant gift cards or certificates on 78% gift occasions. of adults agree that going out to a restaurant with family or friends gives them an opportunity to socialize and is a better way to 52% make use of their leisure time than cooking and cleaning up. of adults say they would be more likely to patronize a restaurant if it offered a customer loyalty and reward program.
  • 13. WHY NOW? •According to NRA, Increase in budgets for Technology is one of the hot trend in the Food Service Industry Worldwide. • The Groupon economy is teaching restaurants the effectiveness of social media. •"Word of mouth" has moved online, and more consumers use the Web to browse menus, make reservations, and get recommendations from other diners. Social media will play a bigger role in restaurant marketing efforts.
  • 14. FEATURES • Increase customer retention and repeat business thru effective engagement. • Automate marketing, promotion and daily specials to increase traffic. • Discover and engage with local diners • Manage online reviews form across the web • Identify and reward frequente customers. • Increase your traffic, visibility and word-of-mouth marketing
  • 16. conversations from checkins on online reviews on comparing online and physical competition ...and everything that we need to measure from intention to “the check please”
  • 17. BUSINESS MODEL •The initial primary sources of revenue for the company will be on a freemium model. • Free = basic statistic. • Premium = will give restaurants more info about competition and will create actionable task from the automatic statistic analysis.