Чем таргетированная реклама отличается от контекстной?

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Многие воспринимают таргетированную рекламу как контекстную рекламу в соцсетях, считая единственным их различием именно плейсмент. Вопреки этому мнению, таргетированная реклама в корне отличается от контекстной, в презентации ключевые тезисы об этом. Чем таргетированная реклама отличается от контекстной? КОНТЕКСТ - единая в смысловом отношении часть текста, высказывания, позволяющая установить значение входящего в неё слова или фразы. Таргет – англ. “target” – цель ЦЕЛЬ - То место, в котором было намечено оказаться. 1. Контекстная реклама отвечает на сформулированный запрос. Таргетированная реклама – формирует спрос, предполагает, что пользователю может быть интересно наше предложение. 2. Показатель отказов с таргетированной рекламы практически всегда высокий. 3. Анализируйте ассоциированные конверсии! Таргетированная реклама является одним из ключевых каналов в пути пользователя от знакомства с брендом до покупки. 4. Аудитория в контекстной рекламе более широкая и размытая, основывается только на запросах самого пользователя. В таргетированной рекламе мы узко настраиваем аудиторию на основании соцдема, интересов и поведенческих характеристик. Екатерина Тулянкина, руководитель отдела SMM компании "Ашманов и партнеры" #smm #ashmanov #smm_aip #тулянкина

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Чем таргетированная реклама отличается от контекстной?

In addition to gold, many people buy silver and use it as a fashion statement. Its white-silver color brings out a shine that’s perfect for bracelets, necklaces, earrings, and other accessories. Its durability and flexibility also gives jewelers an opportunity to create different beautiful designs. There are several types of silver, which all differ depending on their grade and purity. A good example is sterling silver.

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