The document proposes a multi-media campaign called "Go Green Live Well" aimed at encouraging North Carolina residents and businesses to adopt more environmentally responsible practices. The campaign would include quarterly TV specials on ABC11 covering sustainability initiatives. Sponsors would be invited to underwrite the shows and provide content highlighting their own green efforts. Promotional ads would also air on ABC11 and its digital channel to promote the specials.
The document proposes a multi-media campaign called "Go Green Live Well" aimed at encouraging North Carolina residents and businesses to adopt more environmentally responsible practices. The campaign would include quarterly TV specials on ABC11 covering sustainability initiatives. Sponsors would be invited to underwrite the shows and provide content highlighting their own green efforts. Promotional ads would also air on ABC11 and its digital channel to promote the specials.