This document discusses the differences between penetration testing and vulnerability assessments, and why clients often receive poor quality tests. It notes that penetration tests are meant to be deeply interactive, focusing on achieving specific goals through exploitation, while vulnerability assessments only superficially identify issues. It also explains that clients contribute to poor tests by lacking understanding of the purpose and proper scope of each method, and not performing adequate quality control of testers. The document provides recommendations for how clients can improve tests by learning testing standards, clearly defining objectives, and incentivizing testers to achieve goals through payment structures.