The Brand Marketer's Guide to In-Image AdvertisingTony Winders
Traditional display advertising has remained static for several years, while its performance has steadily declined. With relatively few alternatives to combat low engagement rates and "banner blindness," in-image advertising gives brands a scalable way to present targeted advertising as consumers view contextually relevant photos in-line with editorial content.
A comprehensive overview of the burgeoning in-image advertising category, the Brand Marketer's Guide to In-Image Advertising demonstrates how photos have become an important part of display advertising plans for the world's leading digital brands.
The Brand Marketer's Guide to In-Image AdvertisingTony Winders
Traditional display advertising has remained static for several years, while its performance has steadily declined. With relatively few alternatives to combat low engagement rates and "banner blindness," in-image advertising gives brands a scalable way to present targeted advertising as consumers view contextually relevant photos in-line with editorial content.
A comprehensive overview of the burgeoning in-image advertising category, the Brand Marketer's Guide to In-Image Advertising demonstrates how photos have become an important part of display advertising plans for the world's leading digital brands.
Indra Krishnamurthy Nooyi (born 28 October 1955) is an Indian-American business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue. According to Forbes, she is consistently ranked among the World's 100 Most Powerful Women.
This is the agenda from the first ever Trade Marketing Upfront, hosted by Marketing 2 Marketers' Adam Gelles and Tony Winders, at the W Times Square in New York on February 23, 2016.
Indra Krishnamurthy Nooyi (born 28 October 1955) is an Indian-American business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue. According to Forbes, she is consistently ranked among the World's 100 Most Powerful Women.
This is the agenda from the first ever Trade Marketing Upfront, hosted by Marketing 2 Marketers' Adam Gelles and Tony Winders, at the W Times Square in New York on February 23, 2016.
