SlideShare a Scribd company logo
Zelfde behoefte,
ander spel
Oscar Diele - CMO
Makkelijker	
  
Makkelijk	
  
Slimmer	
  
Slim	
  
Simpeler	
  
Simpel	
  
De	
  ‘games’	
  industrie:	
  
                            $87	
  miljard	
  in	
  2014	
  




©	
  SPIL	
  GAMES	
  
ONLINE GAMING




GAMEIFICATION
 OF THE LIFE
Marketing Pioneers - Oscar Diele - Spill games
Marketing Pioneers - Oscar Diele - Spill games
Publisher van game-platformen…
…maar ook developer van games
2004: Eerste spelletjes-site
2011: 4 Social gaming platformen,
                     19 talen




©	
  SPIL	
  GAMES	
  
125 miljoen unieke bezoekers per maand

                         X	
  miljoen	
  
                                            	
  140	
  	
  
                                                                           Unieke	
  Bezoekers	
  
                                            	
  120	
  	
  


                                            	
  100	
  	
  


                                               	
  80	
  	
  


                                               	
  60	
  	
  


                                               	
  40	
  	
  


                                               	
  20	
  	
  


                                                 	
  -­‐	
  	
  	
  	
  
                                                                            J	
     F	
     M	
     A	
     M	
       J	
      J	
     A	
     S	
     O	
     N	
     D	
  

                                                                                                                    2009	
  


©	
  SPIL	
  GAMES	
  
Marketing Pioneers - Oscar Diele - Spill games
©	
  SPIL	
  GAMES	
  
©	
  SPIL	
  GAMES	
  
Een mooie
reis…
We hadden een goed recept…
Marketing Pioneers - Oscar Diele - Spill games
…maar er was geen interactie
met – en tussen onze gebruikers	
  




                20	
  
De sociale laag over onze games:

                                           >250k	
  
       >11M	
  
                                            per	
  
      profielen	
  
                                           week	
  

  Create	
  a	
  profile!	
          Create	
  an	
  Avatar	
     Save	
  Favorite	
  Games	
       Make	
  Friends	
  



                                                                        >1000	
                      >10	
  per	
  
                                                                        per	
  uur	
                 minuut	
  


Awards	
  &	
  High	
  Scores	
       AcNvity	
  Feeds	
           Create	
  an	
  Album	
       Leave	
  Comments	
  
Voordelen voor iedereen


                        Gebruikers	
  




    Spil	
  games	
                  Adverteerders	
  




                            22	
  
Marketing Pioneers - Oscar Diele - Spill games
?	
  
 24	
  

More Related Content

More from Marketing Pioneers

Charlie Temple - Kashifa Suddle
Charlie Temple - Kashifa SuddleCharlie Temple - Kashifa Suddle
Charlie Temple - Kashifa Suddle
Marketing Pioneers
 
Formula E Holdings - Niall Treacy
Formula E Holdings - Niall TreacyFormula E Holdings - Niall Treacy
Formula E Holdings - Niall Treacy
Marketing Pioneers
 
Startupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de ZeeuwStartupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de Zeeuw
Marketing Pioneers
 
Patentstarters - Lucas Wemes
Patentstarters - Lucas WemesPatentstarters - Lucas Wemes
Patentstarters - Lucas Wemes
Marketing Pioneers
 
Copy Robin - Eric van Hall
Copy Robin - Eric van HallCopy Robin - Eric van Hall
Copy Robin - Eric van Hall
Marketing Pioneers
 
oLivery - Lonneke Mulder
oLivery - Lonneke MulderoLivery - Lonneke Mulder
oLivery - Lonneke Mulder
Marketing Pioneers
 
Marketing Madheads - Stefan Picavet
Marketing Madheads  - Stefan PicavetMarketing Madheads  - Stefan Picavet
Marketing Madheads - Stefan Picavet
Marketing Pioneers
 
MobPro - Diederick Ubels
MobPro - Diederick UbelsMobPro - Diederick Ubels
MobPro - Diederick Ubels
Marketing Pioneers
 
Shareforce - John Kivit
Shareforce - John KivitShareforce - John Kivit
Shareforce - John Kivit
Marketing Pioneers
 
Wayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven MandicWayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven Mandic
Marketing Pioneers
 
Bikkelhart - Emiel Nawijn
Bikkelhart - Emiel NawijnBikkelhart - Emiel Nawijn
Bikkelhart - Emiel Nawijn
Marketing Pioneers
 
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - AlbelliMarketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers
 
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - BoodschappMarketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers
 
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - ScoupyMarketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers
 
Marketing Pioneers - Lars Smit - ANWB
Marketing Pioneers - Lars Smit - ANWBMarketing Pioneers - Lars Smit - ANWB
Marketing Pioneers - Lars Smit - ANWB
Marketing Pioneers
 
Marketing Pioneers - Bart Roozen - Multiscope
Marketing Pioneers - Bart Roozen - MultiscopeMarketing Pioneers - Bart Roozen - Multiscope
Marketing Pioneers - Bart Roozen - Multiscope
Marketing Pioneers
 
Marketing Pioneers - Robert Senior - Saatchi & Saatchi
Marketing Pioneers -   Robert Senior - Saatchi & SaatchiMarketing Pioneers -   Robert Senior - Saatchi & Saatchi
Marketing Pioneers - Robert Senior - Saatchi & Saatchi
Marketing Pioneers
 
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers - Guy Kawasaki - Garage Technology VenturesMarketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers
 
Marketing Pioneers - Vanessa Visser - Pepsico
Marketing Pioneers - Vanessa Visser - PepsicoMarketing Pioneers - Vanessa Visser - Pepsico
Marketing Pioneers - Vanessa Visser - Pepsico
Marketing Pioneers
 
Nextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
Nextmarketeer PEP Talks - Bas Verhoogt - MymuesliNextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
Nextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
Marketing Pioneers
 

More from Marketing Pioneers (20)

Charlie Temple - Kashifa Suddle
Charlie Temple - Kashifa SuddleCharlie Temple - Kashifa Suddle
Charlie Temple - Kashifa Suddle
 
Formula E Holdings - Niall Treacy
Formula E Holdings - Niall TreacyFormula E Holdings - Niall Treacy
Formula E Holdings - Niall Treacy
 
Startupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de ZeeuwStartupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de Zeeuw
 
Patentstarters - Lucas Wemes
Patentstarters - Lucas WemesPatentstarters - Lucas Wemes
Patentstarters - Lucas Wemes
 
Copy Robin - Eric van Hall
Copy Robin - Eric van HallCopy Robin - Eric van Hall
Copy Robin - Eric van Hall
 
oLivery - Lonneke Mulder
oLivery - Lonneke MulderoLivery - Lonneke Mulder
oLivery - Lonneke Mulder
 
Marketing Madheads - Stefan Picavet
Marketing Madheads  - Stefan PicavetMarketing Madheads  - Stefan Picavet
Marketing Madheads - Stefan Picavet
 
MobPro - Diederick Ubels
MobPro - Diederick UbelsMobPro - Diederick Ubels
MobPro - Diederick Ubels
 
Shareforce - John Kivit
Shareforce - John KivitShareforce - John Kivit
Shareforce - John Kivit
 
Wayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven MandicWayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven Mandic
 
Bikkelhart - Emiel Nawijn
Bikkelhart - Emiel NawijnBikkelhart - Emiel Nawijn
Bikkelhart - Emiel Nawijn
 
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - AlbelliMarketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - Albelli
 
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - BoodschappMarketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - Boodschapp
 
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - ScoupyMarketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - Scoupy
 
Marketing Pioneers - Lars Smit - ANWB
Marketing Pioneers - Lars Smit - ANWBMarketing Pioneers - Lars Smit - ANWB
Marketing Pioneers - Lars Smit - ANWB
 
Marketing Pioneers - Bart Roozen - Multiscope
Marketing Pioneers - Bart Roozen - MultiscopeMarketing Pioneers - Bart Roozen - Multiscope
Marketing Pioneers - Bart Roozen - Multiscope
 
Marketing Pioneers - Robert Senior - Saatchi & Saatchi
Marketing Pioneers -   Robert Senior - Saatchi & SaatchiMarketing Pioneers -   Robert Senior - Saatchi & Saatchi
Marketing Pioneers - Robert Senior - Saatchi & Saatchi
 
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers - Guy Kawasaki - Garage Technology VenturesMarketing Pioneers - Guy Kawasaki - Garage Technology Ventures
Marketing Pioneers - Guy Kawasaki - Garage Technology Ventures
 
Marketing Pioneers - Vanessa Visser - Pepsico
Marketing Pioneers - Vanessa Visser - PepsicoMarketing Pioneers - Vanessa Visser - Pepsico
Marketing Pioneers - Vanessa Visser - Pepsico
 
Nextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
Nextmarketeer PEP Talks - Bas Verhoogt - MymuesliNextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
Nextmarketeer PEP Talks - Bas Verhoogt - Mymuesli
 

Marketing Pioneers - Oscar Diele - Spill games