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Yes, iTouch: a case study of the first Brazilian
news media for tablets
Prof. Ms. Soraia Herrador Costa Lima
Professor at Centro Universitário Estácio Radial de São Paulo e Serviço
Nacional de Aprendizagem Comercial (SENAC)
Brazil
Paper submitted to the 13th International Symposium for Online
Journalism
Austin, Texas / April 20-21, 2012
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Brasil 247

Released on March, 13th, 2011

Two daily editions

News and articles about culture, politics,
economy, technology, media, agriculture,
celebrities, ecology, sports and trips.

Website

Social media accounts (Facebook, Twitter)

Segmented newspapers in three states and
Brasília, capital of Brazil (Bahia 247, Brasília
247, Rio 247 and Pernambuco 247).

iPads, Android platform and mobile

40.000 downloads (apps) – iPad
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Research questions
RQ1: Why is Brasil 247 structured as a digital
version of magazines, both in content and
design?
RQ2: What are the challenges for news
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Inside Brasil 247Inside Brasil 247

The vehicle is guidelined by four
standards: interactivity, plurality,
agility and democracy

40 people involved

News agencies

The content of the journal is
hybrid and depends on the
platform that the reader uses.
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Content analysisContent analysis

Two daily editions: 6 a.m. / 8 p.m.

Editorships: “Poder” (Power);
“Brasil” (Brazil); “Mundo” (World);
“Economia” (Economy); “Portfolio”
(Portfolio); “Agro” (Agriculture);
“Eco” (Ecology); “Cultura”
(Culture); “Mídia & Tech” (Media &
Technology); “Games & Apps”;
“Esportes” (Sports); “Seu
Dinheiro” (Your Money); “Motor”
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Content analysisContent analysis

Bottom part
− “Nova Edição” (New
Edition); “Biblioteca”
(Library); “Últimas
Notícias” (Last News);
“Conteúdo” (Content)

Top part
− Audio volume control;
favorites news
(“Favoritos”), index
(“Índice”), back and
forward icons; share
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Content analysisContent analysis

Each edition (rough average)
− 23.9 news not signed (provided by news
agencies or journalists not mentioned)
− 5.3 news with credits to journalists
− 2 articles (the articles appeared only in
the two first months of the vehicle)
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Content analysisContent analysis

Texts are always available on the
left side, and images and videos
on the right

Texts amiable

Language is clear, objective and
simple

Humor or incisive comments

Two daily editions: the news aren't
the same and issues are rarely
repeated

Problems
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Interactivity, usabilityInteractivity, usability
and navigabilityand navigability

“Ajuda” (Help)

3G or Wi-Fi

iOS or Android

News feed (RSS)

Facebook

Twitter

Contact
Yes, iTouch: a case study of the first Brazilian
news media for tablets
Advertising issuesAdvertising issues

5 advertisements in each edition (rough
average)

Interaction

Government publicity (66,6%)
Yes, iTouch: a case study of the first Brazilian
news media for tablets
ConclusionConclusion

Its structure has improved during its first year

The publishers and journalists learned how to make a new vehicle for this
technology, and readers are still dealing with how to use all the
possibilities provided by tablets

Journalist content is similar to online journalism

Many images and videos to illustrate the news

Advertisements are very interactive

The vehicle still have problems with revision and it's hard to access the
first issues
− Since February, 2012 you can only access the latest issues (no
more than three weeks)
Yes, iTouch: a case study of the first Brazilian
news media for tablets
AcknowlegmentsAcknowlegments
Yes, iTouch: a case study of the first Brazilian
news media for tablets
ContactsContacts

soraia.lima@gmail.com

Facebook: Soraia Lima

Twitter: @soraialima

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Soraia

  • 1. Yes, iTouch: a case study of the first Brazilian news media for tablets Prof. Ms. Soraia Herrador Costa Lima Professor at Centro Universitário Estácio Radial de São Paulo e Serviço Nacional de Aprendizagem Comercial (SENAC) Brazil Paper submitted to the 13th International Symposium for Online Journalism Austin, Texas / April 20-21, 2012
  • 2. Yes, iTouch: a case study of the first Brazilian news media for tablets Brasil 247  Released on March, 13th, 2011  Two daily editions  News and articles about culture, politics, economy, technology, media, agriculture, celebrities, ecology, sports and trips.  Website  Social media accounts (Facebook, Twitter)  Segmented newspapers in three states and Brasília, capital of Brazil (Bahia 247, Brasília 247, Rio 247 and Pernambuco 247).  iPads, Android platform and mobile  40.000 downloads (apps) – iPad
  • 3. Yes, iTouch: a case study of the first Brazilian news media for tablets Research questions RQ1: Why is Brasil 247 structured as a digital version of magazines, both in content and design? RQ2: What are the challenges for news
  • 4. Yes, iTouch: a case study of the first Brazilian news media for tablets Inside Brasil 247Inside Brasil 247  The vehicle is guidelined by four standards: interactivity, plurality, agility and democracy  40 people involved  News agencies  The content of the journal is hybrid and depends on the platform that the reader uses.
  • 5. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Two daily editions: 6 a.m. / 8 p.m.  Editorships: “Poder” (Power); “Brasil” (Brazil); “Mundo” (World); “Economia” (Economy); “Portfolio” (Portfolio); “Agro” (Agriculture); “Eco” (Ecology); “Cultura” (Culture); “Mídia & Tech” (Media & Technology); “Games & Apps”; “Esportes” (Sports); “Seu Dinheiro” (Your Money); “Motor”
  • 6. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Bottom part − “Nova Edição” (New Edition); “Biblioteca” (Library); “Últimas Notícias” (Last News); “Conteúdo” (Content)  Top part − Audio volume control; favorites news (“Favoritos”), index (“Índice”), back and forward icons; share
  • 7. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Each edition (rough average) − 23.9 news not signed (provided by news agencies or journalists not mentioned) − 5.3 news with credits to journalists − 2 articles (the articles appeared only in the two first months of the vehicle)
  • 8. Yes, iTouch: a case study of the first Brazilian news media for tablets Content analysisContent analysis  Texts are always available on the left side, and images and videos on the right  Texts amiable  Language is clear, objective and simple  Humor or incisive comments  Two daily editions: the news aren't the same and issues are rarely repeated  Problems
  • 9. Yes, iTouch: a case study of the first Brazilian news media for tablets Interactivity, usabilityInteractivity, usability and navigabilityand navigability  “Ajuda” (Help)  3G or Wi-Fi  iOS or Android  News feed (RSS)  Facebook  Twitter  Contact
  • 10. Yes, iTouch: a case study of the first Brazilian news media for tablets Advertising issuesAdvertising issues  5 advertisements in each edition (rough average)  Interaction  Government publicity (66,6%)
  • 11. Yes, iTouch: a case study of the first Brazilian news media for tablets ConclusionConclusion  Its structure has improved during its first year  The publishers and journalists learned how to make a new vehicle for this technology, and readers are still dealing with how to use all the possibilities provided by tablets  Journalist content is similar to online journalism  Many images and videos to illustrate the news  Advertisements are very interactive  The vehicle still have problems with revision and it's hard to access the first issues − Since February, 2012 you can only access the latest issues (no more than three weeks)
  • 12. Yes, iTouch: a case study of the first Brazilian news media for tablets AcknowlegmentsAcknowlegments
  • 13. Yes, iTouch: a case study of the first Brazilian news media for tablets ContactsContacts  soraia.lima@gmail.com  Facebook: Soraia Lima  Twitter: @soraialima