SlideShare a Scribd company logo
CHANNEL OVERVIEW & PROPOSAL
Sales Presentation for Canal+France
2
Sony Is The No. 1 Brand In The World!*
And SPTI Is
The Global Entertainment Powerhouse!
! Blockbuster, quality motion pictures
! Top-rated, hit TV series and telefilms
! A global footprint of 35 international channels
! Chart-topping music labels
! Best-selling Sony video game/home electronics
-- *According to Harris Poll data
SONY PICTURES TELEVISION
INTERNATIONAL
3
Integrate Your Brand Messages With SPTI’s World-Class
Programming Portfolio!
Now Featuring…
FILM: Mona Lisa Smile, Bad Boys II, Spider-man
TELEVISION: Alias, Joan of Arcadia, The Shield Street Time,
Seinfeld
	
	
SONY PICTURES TELEVISION
INTERNATIONAL
SPTI Programming Has A Global Footprint!
!  Over 35 international channels, reaching 230 million
households
!  Worldwide reach in 65 countries
!  Territories throughout Europe, Asia, the Middle East and
Latin America
4
SET Latin America
Top-rated in general entertainment
TV among adults 18-49
5
SET LATAM FAST FACTS
!  English-language primetime series air three
weeks after initial U.S. premieres (subtitled in
Spanish & Portuguese). See it first on Sony!
–  Will & Grace, CSI, CSI Miami, Law & Order, The
District, 8 Simple Rules…
!  SET LATAM series beat the air dates of locally-
dubbed broadcasts by at least 6 months
!  Dominates primetime ratings among the adults
18-to-49 for cable alto
!  Ranks among top 10 Best sites in Brazil http://
brasil.canalsony.com/index.html
6
PROMOTIONAL OPPORTUNITIES
Emmys 2003
!  Live awards show telecast on SET
!  An online contest for viewers to win a trip to hit the red carpet and
attend the ceremony in L.A.
Grammy Awards 2003
!  Live awards ceremony broadcast on SET
!  Performances by some of the world’s the most popular artists
Talent Tour
!  Tours to Latin American markets linking your channel/brand to the
most famous faces on TV
!  Previous appearances by Fran Drescher (The Nanny), Mila Kunis &
Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe
(Dawson’s Creek)
!  On-air, online and off-air promo support for tours
7
Sony’s Adventure Lifestyle Channel
8
AXN FAST FACTS
!  Home to Action-Adventure programming—the
world’s most popular & translatable
entertainment category
!  Strong ratings and great geographical reach in
emerging markets
!  Targets adults 18-to-49 A/B class, upwardly-
mobile, urban-based viewers who have buying
power, acquire luxury items and love to travel
9
Premium, Top-Rated TV Series:
–  Alias, CSI, The Shield, 24, Andromeda
Blockbuster, Hit Movies:
–  Men in Black, Traffic, Crouching Tiger Hidden Dragon,
– Mission Impossible 2
First-Run Alternative Sports:
–  World Rally Championship, Eco-Challenge, North Face Expedition, AXN
Fun Race, AXN Challenge
Event Programming:
–  The Amazing Race, No Boundaries, Survivor, Who Dares Wins
AXN PROGRAMMING
10
INTEGRATION OPPORTUNITIES
AXN’s proprietary, original programming offers
unique integration opportunities through the
following properties:
AXN: ON THE SPOT
–  Access to today’s blockbuster films—leveraged by
Sony’s worldwide studio presence
NEXT ACTION STAR
–  The hottest new reality series is coming to AXN
worldwide
WORLD RALLY CHAMPIONSHIP
–  Gear up for racing around the world’s most breath-
taking destinations
11
ON THE SPOT
Lights, Cameras, Action—AXN Style!
AXN’s signature series showcases the year’s biggest
films—featuring up close and personal interviews with
the world’s major stars, willing to be put On The Spot.
But AXN does it with a twist! In a distinctive, new
format, our celebrity guests must respond
spontaneously to buzz words or phrases (from index
cards), exposing a side of their talent and personal lives
rarely seen on TV.
12
ON THE SPOT
2003 Feature Film Slate
2FAST2FURIOUS (Universal), starring Paul Walker, Eva
Mendes, Tyrese Gibson and Devon Aoki; directed by
John Singleton
CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures),
starring Drew Barrymore, Cameron Diaz, Lucy Liu,
Bernie Mac and Demi Moore; directed by McG
TERMINATOR 3 (Sony Pictures), starring Arnold
Schwarzenegger and Claire Danes
THE HULK (Universal), starring Eric Bana, Nick Nolte and
Sam Elliott; directed by Ang Lee
BAD BOYS II (Sony Pictures), starring Will Smith, Martin
Lawrence and Gabrielle Union; directed by Michael Bay
13
NEXT ACTION STAR begins
with a nationwide search, culling
through thousands of hopeful
Americans who think they have
what it takes. A dozen lucky men
and women will fly to Los Angeles
for a shot at becoming the NEXT
ACTION STAR.
The last man and woman
standing will realize their dreams:
They’ll star in a feature film by
legendary film producer, Joel
Silver.
NEXT ACTION STAR
AXN gets international exclusivity to the
hottest, new reality series from NBC
As an added bonus, AXN is
producing a one-hour behind-the-
scenes special, hosted by actor
Stephen Baldwin. Topping the bill
is exclusive footage of the winners
as they star in their first feature
film.
14
WORLD RALLY CHAMPIONSHIP
Start your engines! AXN is revving up the motor sports
action. Join a truly global adventure through some of
the world’s most stunning backdrops as AXN goes on
the road with one of the most challenging competitions
in the world.
15
E! Entertainment Television is Latin America’s channel
for celebrity profiles, show biz news, probing
documentaries, and the latest in fashion!
16
E! FAST FACTS
!  E! Entertainment delivers a balanced ratio of
female and male viewers
!  75.1% falls within the coveted adults 18-49 demo
!  Compelling, entertaining programming: The E!
True Hollywood Story, Fashion TV, Celebrity
Profile Latino, Talk Soup
!  E! has A/B viewers: Early adopters, upscale,
young adults who have very active lifestyles
17
E! PROGRAMMING
RANK
Brooke Burke ranks topics ranging from the Hollywood’s most
eligible bachelors to the top vacation destinations
REVEALED
It's everything you didn’t know about… Jules Asner presents
an in-depth look—taking a totally candid perspective--at the
lives and careers of Hollywood’s hottest stars!
ROYALTY A TO Z
Prince Edward helps viewers explore the fascinating and very
private world of royalty--from A to Z
18
	
LIVE… FROM THE RED CARPET
E!’s cameras are the first to arrive and the last to leave from
the most important events in Hollywood: Academy Awards,
Emmy Awards, Golden Globe Awards, Grammy Awards and
SAG Awards. The most complete and entertaining event
coverage in TV.
THE E! TRUE HOLLYWOOD STORY
Hollywood’s most infamous stories, scandals and tragedies.
E!’s hard-nosed, diligent investigative team bares the raw
truth behind the celebrities and entertainment world.
HISTORIAS VERDADERAS
An exclusive Latin American program offering, featuring real
stories of Latino celebrities who paid a high price for fame
and fortune.
	
E! PROGRAMMING
19
SET ASIA
India’s top-rated cable TV channel among general
entertainment viewers
20
SET ASIA FAST FACTS
!  Launched in 1995, SET Asia airs more
than 1,200 hours per year of original
Hindi-language programming that
includes the best dramas, comedies,
series and Hollywood & Bollywood
blockbusters
!  With distribution to more than 23
million households, SET Asia
significantly draws the lucrative,
upscale adults 18-to-49 audience
FOOTPRINT:
–  INDIA
–  PAKISTAN
–  SRI LANKA
–  BANGLADESH
21
SET MAX FAST FACTS
!  Premium films, TV series, major sporting events
(such as cricket) and other OTO/event specials
!  Reaches more than 26 million homes in India
!  A 24-hour, digitally-encrypted channel on the Pan
Am Sat 10 Satellite
22
Showcasing ANIME, Japan’s home-grown art
form—and now the world’s most popular
entertainment genre!
!  Animax targets children and young adults
!  Animax is the fastest growing cable channel in Japan—at 4
million households and counting
!  40% of these subscribers average incomes above $55,000
annually
!  Sweety, Gundam, Monkey Punch, Dragon Ball & Men in
Black are among the anime features showcased from
Japan’s top studios
ANIMAX FAST FACTS
Starting in January 2004, Animax launched services
throughout North Asia and Southeast Asia
23
TV1 AUSTRALIA
“Television’s Greatest Hits” channel targeting
the general interest audience
24
!  Launched in April 1995, TV1 is Australia’s leader in
Pay TV general entertainment with more than 1.2
million households via cable and satellite on the
Foxtel/Austar platforms
!  Healthy subscription growth at 12,000 homes per
month
!  Attractive, advertiser-friendly genres include Western,
Comedy, Variety and Science-Fiction
!  Hit, brand-recognizable programming: Charlie’s
Angels, Seinfeld, Magnum P.I.--provided by TV1’s
three studio partners; Sony, Paramount and Universal
                                        	
TV1 FAST FACTS
25
SUMMARY
!  SPTI offers top-shelf and customizable programming
to showcase your services and drive your Consumer
and Corporate businesses in emerging markets
!  SPTI delivers highly attractive upscale, urban viewers
via our SET and AXN networks. We also offer
unobtrusive and timely product placement
opportunities in our original productions
!  Quickly and efficiently establish worldwide brand
awareness for your products through coordinated
global buys on SPTI’s network platforms
!  Let’s begin a relationship and expand business
opportunities between Sony and your company
26

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Sony Int'l_Channels_overview sales pres

  • 1. CHANNEL OVERVIEW & PROPOSAL Sales Presentation for Canal+France
  • 2. 2 Sony Is The No. 1 Brand In The World!* And SPTI Is The Global Entertainment Powerhouse! ! Blockbuster, quality motion pictures ! Top-rated, hit TV series and telefilms ! A global footprint of 35 international channels ! Chart-topping music labels ! Best-selling Sony video game/home electronics -- *According to Harris Poll data SONY PICTURES TELEVISION INTERNATIONAL
  • 3. 3 Integrate Your Brand Messages With SPTI’s World-Class Programming Portfolio! Now Featuring… FILM: Mona Lisa Smile, Bad Boys II, Spider-man TELEVISION: Alias, Joan of Arcadia, The Shield Street Time, Seinfeld SONY PICTURES TELEVISION INTERNATIONAL SPTI Programming Has A Global Footprint! !  Over 35 international channels, reaching 230 million households !  Worldwide reach in 65 countries !  Territories throughout Europe, Asia, the Middle East and Latin America
  • 4. 4 SET Latin America Top-rated in general entertainment TV among adults 18-49
  • 5. 5 SET LATAM FAST FACTS !  English-language primetime series air three weeks after initial U.S. premieres (subtitled in Spanish & Portuguese). See it first on Sony! –  Will & Grace, CSI, CSI Miami, Law & Order, The District, 8 Simple Rules… !  SET LATAM series beat the air dates of locally- dubbed broadcasts by at least 6 months !  Dominates primetime ratings among the adults 18-to-49 for cable alto !  Ranks among top 10 Best sites in Brazil http:// brasil.canalsony.com/index.html
  • 6. 6 PROMOTIONAL OPPORTUNITIES Emmys 2003 !  Live awards show telecast on SET !  An online contest for viewers to win a trip to hit the red carpet and attend the ceremony in L.A. Grammy Awards 2003 !  Live awards ceremony broadcast on SET !  Performances by some of the world’s the most popular artists Talent Tour !  Tours to Latin American markets linking your channel/brand to the most famous faces on TV !  Previous appearances by Fran Drescher (The Nanny), Mila Kunis & Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe (Dawson’s Creek) !  On-air, online and off-air promo support for tours
  • 8. 8 AXN FAST FACTS !  Home to Action-Adventure programming—the world’s most popular & translatable entertainment category !  Strong ratings and great geographical reach in emerging markets !  Targets adults 18-to-49 A/B class, upwardly- mobile, urban-based viewers who have buying power, acquire luxury items and love to travel
  • 9. 9 Premium, Top-Rated TV Series: –  Alias, CSI, The Shield, 24, Andromeda Blockbuster, Hit Movies: –  Men in Black, Traffic, Crouching Tiger Hidden Dragon, – Mission Impossible 2 First-Run Alternative Sports: –  World Rally Championship, Eco-Challenge, North Face Expedition, AXN Fun Race, AXN Challenge Event Programming: –  The Amazing Race, No Boundaries, Survivor, Who Dares Wins AXN PROGRAMMING
  • 10. 10 INTEGRATION OPPORTUNITIES AXN’s proprietary, original programming offers unique integration opportunities through the following properties: AXN: ON THE SPOT –  Access to today’s blockbuster films—leveraged by Sony’s worldwide studio presence NEXT ACTION STAR –  The hottest new reality series is coming to AXN worldwide WORLD RALLY CHAMPIONSHIP –  Gear up for racing around the world’s most breath- taking destinations
  • 11. 11 ON THE SPOT Lights, Cameras, Action—AXN Style! AXN’s signature series showcases the year’s biggest films—featuring up close and personal interviews with the world’s major stars, willing to be put On The Spot. But AXN does it with a twist! In a distinctive, new format, our celebrity guests must respond spontaneously to buzz words or phrases (from index cards), exposing a side of their talent and personal lives rarely seen on TV.
  • 12. 12 ON THE SPOT 2003 Feature Film Slate 2FAST2FURIOUS (Universal), starring Paul Walker, Eva Mendes, Tyrese Gibson and Devon Aoki; directed by John Singleton CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures), starring Drew Barrymore, Cameron Diaz, Lucy Liu, Bernie Mac and Demi Moore; directed by McG TERMINATOR 3 (Sony Pictures), starring Arnold Schwarzenegger and Claire Danes THE HULK (Universal), starring Eric Bana, Nick Nolte and Sam Elliott; directed by Ang Lee BAD BOYS II (Sony Pictures), starring Will Smith, Martin Lawrence and Gabrielle Union; directed by Michael Bay
  • 13. 13 NEXT ACTION STAR begins with a nationwide search, culling through thousands of hopeful Americans who think they have what it takes. A dozen lucky men and women will fly to Los Angeles for a shot at becoming the NEXT ACTION STAR. The last man and woman standing will realize their dreams: They’ll star in a feature film by legendary film producer, Joel Silver. NEXT ACTION STAR AXN gets international exclusivity to the hottest, new reality series from NBC As an added bonus, AXN is producing a one-hour behind-the- scenes special, hosted by actor Stephen Baldwin. Topping the bill is exclusive footage of the winners as they star in their first feature film.
  • 14. 14 WORLD RALLY CHAMPIONSHIP Start your engines! AXN is revving up the motor sports action. Join a truly global adventure through some of the world’s most stunning backdrops as AXN goes on the road with one of the most challenging competitions in the world.
  • 15. 15 E! Entertainment Television is Latin America’s channel for celebrity profiles, show biz news, probing documentaries, and the latest in fashion!
  • 16. 16 E! FAST FACTS !  E! Entertainment delivers a balanced ratio of female and male viewers !  75.1% falls within the coveted adults 18-49 demo !  Compelling, entertaining programming: The E! True Hollywood Story, Fashion TV, Celebrity Profile Latino, Talk Soup !  E! has A/B viewers: Early adopters, upscale, young adults who have very active lifestyles
  • 17. 17 E! PROGRAMMING RANK Brooke Burke ranks topics ranging from the Hollywood’s most eligible bachelors to the top vacation destinations REVEALED It's everything you didn’t know about… Jules Asner presents an in-depth look—taking a totally candid perspective--at the lives and careers of Hollywood’s hottest stars! ROYALTY A TO Z Prince Edward helps viewers explore the fascinating and very private world of royalty--from A to Z
  • 18. 18 LIVE… FROM THE RED CARPET E!’s cameras are the first to arrive and the last to leave from the most important events in Hollywood: Academy Awards, Emmy Awards, Golden Globe Awards, Grammy Awards and SAG Awards. The most complete and entertaining event coverage in TV. THE E! TRUE HOLLYWOOD STORY Hollywood’s most infamous stories, scandals and tragedies. E!’s hard-nosed, diligent investigative team bares the raw truth behind the celebrities and entertainment world. HISTORIAS VERDADERAS An exclusive Latin American program offering, featuring real stories of Latino celebrities who paid a high price for fame and fortune. E! PROGRAMMING
  • 19. 19 SET ASIA India’s top-rated cable TV channel among general entertainment viewers
  • 20. 20 SET ASIA FAST FACTS !  Launched in 1995, SET Asia airs more than 1,200 hours per year of original Hindi-language programming that includes the best dramas, comedies, series and Hollywood & Bollywood blockbusters !  With distribution to more than 23 million households, SET Asia significantly draws the lucrative, upscale adults 18-to-49 audience FOOTPRINT: –  INDIA –  PAKISTAN –  SRI LANKA –  BANGLADESH
  • 21. 21 SET MAX FAST FACTS !  Premium films, TV series, major sporting events (such as cricket) and other OTO/event specials !  Reaches more than 26 million homes in India !  A 24-hour, digitally-encrypted channel on the Pan Am Sat 10 Satellite
  • 22. 22 Showcasing ANIME, Japan’s home-grown art form—and now the world’s most popular entertainment genre! !  Animax targets children and young adults !  Animax is the fastest growing cable channel in Japan—at 4 million households and counting !  40% of these subscribers average incomes above $55,000 annually !  Sweety, Gundam, Monkey Punch, Dragon Ball & Men in Black are among the anime features showcased from Japan’s top studios ANIMAX FAST FACTS Starting in January 2004, Animax launched services throughout North Asia and Southeast Asia
  • 23. 23 TV1 AUSTRALIA “Television’s Greatest Hits” channel targeting the general interest audience
  • 24. 24 !  Launched in April 1995, TV1 is Australia’s leader in Pay TV general entertainment with more than 1.2 million households via cable and satellite on the Foxtel/Austar platforms !  Healthy subscription growth at 12,000 homes per month !  Attractive, advertiser-friendly genres include Western, Comedy, Variety and Science-Fiction !  Hit, brand-recognizable programming: Charlie’s Angels, Seinfeld, Magnum P.I.--provided by TV1’s three studio partners; Sony, Paramount and Universal                                          TV1 FAST FACTS
  • 25. 25 SUMMARY !  SPTI offers top-shelf and customizable programming to showcase your services and drive your Consumer and Corporate businesses in emerging markets !  SPTI delivers highly attractive upscale, urban viewers via our SET and AXN networks. We also offer unobtrusive and timely product placement opportunities in our original productions !  Quickly and efficiently establish worldwide brand awareness for your products through coordinated global buys on SPTI’s network platforms !  Let’s begin a relationship and expand business opportunities between Sony and your company
  • 26. 26