SlideShare a Scribd company logo
the Bible on steroids
            Presented to RNA
           September 23, 2010
agenda
1.   Introduction
2.    A brief history of the Bible
3.   Bible technology stats
4.   How technology enhances the user experience
5.   How Bible publishers are using technology
6.   Questions and answers




                                                   www.somersaultgroup.com
Jeannette Taylor
•   Jeanne%e
is
the
former
General
Manager
of
Bibles
and
Vice
President

    of
Marke:ng
at
Zondervan.
Considered
one
of
the
world’s
foremost
Bible

    market
authori:es,
she
has
done
extensive
research
in
this
area
since

    1984.

•   She
is
now
the
Research
&
Development
Architect
at
Somersault,

    responsible
for
Bible
development,
marke:ng
strategies,
and
the

    supervision
of
all
research
func:ons.


•   Taylor
is
also
the
owner
of
the
research
firm
JET
Marke:ng
and
an

    adjunct
Marke:ng
Professor
at
Cornerstone
University,
Grand
Rapids,
MI.





                                                                               www.somersaultgroup.com
John Sawyer
•   John
is
the
former
Vice
President
of
Bible
Marke:ng
at
Zondervan.




•   He
is
currently
the
Brand
and
Marke:ng
Strategist
for
Somersault.


•   Sawyer
is
also
a
partner
in
the
marke:ng
firm
Grey
Ma%er
Group
in

    Grand
Rapids,
MI
where
he
works
with
Bible
publishing
and
transla:on

    organiza:ons
including
Tyndale,
Zondervan,
Biblica,
and
The
Seed

    Company
(a
Wycliffe
affiliate).




                                                                            www.somersaultgroup.com
Reaching Somersault
•   follow
Somersault
on
Twi%er:
@smrsault

•   jsawyer@somersaultgroup.com

•   jtaylor@somersaultgroup.com

•   www.somersaultgroup.com




                                             www.somersaultgroup.com
history of the Bible




                       www.somersaultgroup.com
the Bible - very, very old
•   The oldest form of the Bible ever discovered is a portion of the book
    of Numbers – over 2600 years old and written on silver leaves.




     Source: How We Got the Bible, Zondervan, 2008, Page 6.


                                                                            www.somersaultgroup.com
the Bible - very old


•   The oldest fragment of the New
    Testament yet discovered is a
    portion of the Gospel of John
    that dates to AD 125 – roughly
    30 years after John drafted his
    gospel.




      Source: How We Got the Bible, Zondervan, 2008, Page 6.


                                                               www.somersaultgroup.com
the Bible – old

   •        The oldest complete manuscript
            of the Old Testament was
            completed in AD1010 in
            Cairo, Egypt and is called the
            Codex Leningradensis.

   •        Its long-lived reputation as a
            faithful rendering of the Hebrew
            Bible was greatly bolstered by its
            exceptional degree of agreement
            with the Dead Sea Scrolls
            discovered nearly a
            millennia later.



Source: How We Got the Bible, Zondervan, 2008, Page 10.


                                                          www.somersaultgroup.com
the Bible - amazing
 •       In 1947, a young Bedouin shepherd looking for a lost goat entered a cave and
         stumbled across the Dead Sea Scrolls.

 •       Included in this amazing discovery was the complete book of Isaiah, written
         on a scroll 24 feet in length.




Source: How We Got the Bible, Zondervan, 2008, Page 16.
                                                                                   www.somersaultgroup.com
the Bible – biggest
 •       The biggest known
         manuscript of the Bible,
         called Codex Gigas,
         weighs 165 pounds
         and was completed in the
         13th century in what is
         now the Czech republic.

 •       It is said to have required
         the skins of 160
         donkeys to supply
         enough parchment.




Source: How We Got the Bible, Zondervan, 2008, Page 34.

                                                          www.somersaultgroup.com
the Bible – most colorful

•        One of the most colorful
         Bible manuscripts ever
         created is the Book of Kells.

•        This 680-page manuscript of
         the 4 Gospels contains bright,
         full-color ornamentation on
         every page.




    Source: How We Got the Bible, Zondervan, 2008, Page 40.

                                                              www.somersaultgroup.com
the Bible – labor-intensive
•       Prior to the inventing of the printing press in 1454, all Bibles were copied by
        hand. Monks sat at desks in a scriptoria and copied the Scriptures all day.

•       From the 11th century AD on, almost every abbey and monastery
        had its own scriptorium.




Source: How We Got the Bible, Zondervan, 2008, Page 40.

                                                                                      www.somersaultgroup.com
the Bible – anger-provoking
 •        In 1382, John
          Wycliffe completed
          the first translation
          of the entire Bible
          into English.

 •        Wycliffe died of
          natural causes, but
          his remains
          were later
          exhumed,
          burned, and
          thrown into a
          stream.




Source: How We Got the Bible, Zondervan, 2008, Page 46 & 66.

                                                               www.somersaultgroup.com
the Bible – cutting edge
•       The first book
        printed on the
        Gutenberg press
        was the Bible in
        1455.




Source: How We Got the Bible, Zondervan, 2008, Page 48.

                                                          www.somersaultgroup.com
the Bible – more anger
•       150 years after John Wycliffe,
        William Tyndale followed in his
        steps and created a new English
        translation of the Bible.

•       Thousands of Tyndale’s Bibles
        were printed on the Gutenberg
        press – while the Bishop of
        London burned every copy he
        could find.

•       In 1536, ten years after the
        publication of his Bible, Tyndale
        was burned at the stake.




Source: How We Got the Bible, Zondervan, 2008, Page 48.

                                                          www.somersaultgroup.com
the Bible – popular, influential

•      King James authorized a new
       English Bible translation in 1603.

•      Published in 1611, the King
       James Version of the Bible has
       become the most popular
       book in history.

•      The KJV Bible is considered
       the most influential book
       in the history of the
       English language.




Source: How We Got the Bible, Zondervan, 2008, Page 64.

                                                          www.somersaultgroup.com
the Bible – Native American

•      The first Bible was
       printed in America in
       1663.

•      It was not printed in
       English but in
       Algonquin, a
       Native American
       language.




Source: How We Got the Bible, Zondervan, 2008, Page 70.

                                                          www.somersaultgroup.com
the Bible – authorized by Congress
         •         On September 10, 1782, a printer named Robert Aitken received authorization
                   from the United States Congress to commence his American printing of the
                   Bible in English.

         •         This is the only instance in history of the U.S. Congress
                   authorizing the printing of a Bible. In subsequent years, that session
                   was often referred to as “The Bible Congress.”




Source: http://www.greatsite.com/timeline-english-bible-history/colonial-bibles.html

                                                                                            www.somersaultgroup.com
the Bible – available
•     The Gideon Bible Society was
      founded in Boscobel, Wisconsin in
      1899. Bibles were first placed in
      hotel rooms in 1908. 

•     Now over 1.6 billion Bibles have
      been distributed worldwide

•     More than 700 million Bibles and
      New Testaments were distributed in
      just the last 10 years.

•     79.8 million copies of God's Word
      were distributed last year.




Source: www.gideons.org/AboutUs/WorldwideImpact.aspx

                                                       www.somersaultgroup.com
the Bible – on the moon
•   Astronaut Buzz Aldrin
    wrote out and left
    Psalm 8 on the
    surface of the moon
    in1969: “When I look at
    the sky, which you have
    made, the moon and the
    stars which you set in their
    places, what is man that
    you think of him?”




    Source: http://clausenbooks.com/bible2000.htm

                                                    www.somersaultgroup.com
the Bible – ubiquitous
•    91% of U.S. households own one or more Bibles. On average, Bible-
     owning households have over 3 Bibles in the home.


                                 %&'&$()*+,-)./+$0$123.,$456,7+-28$

                                                          !#$          456$9$123.,$
                                                                       :)6;<$)56$




                                                                !"#$




    Source:The
Wall
Street
Journal,
Dec.
23,
2008,
p.8.

                                                                                      www.somersaultgroup.com
the Bible – bestselling
                                                               25 million copies
                                                                   in 2009
•      The
Bible,
in
all
its

       edi:ons,
is
the
best‐
       selling
book
in
America

       year
over
year,
with

       approximately
25
–
26

       million
units
sold

       annually.


•      In
contrast,
the

       bestselling
novel
of

       2009,
The
Lost
Symbol

       by
Dan
Brown,
sold
5.5

       million
copies.
                                                           5.55 million copies
                                                                in 2009

    Source: Chicago
Tribune,
June
4,
2007
and
AAP,
2009.

                                                                                   www.somersaultgroup.com
the Bible – half billion dollars/year
•   The annual retail value of Bibles sold in the U.S. is $500,000,000.




      Source: Publishers
Weekly,
Oct.
30,
2006.

                                                                          www.somersaultgroup.com
the Bible – global

•   Last year, 71,425,000 complete Bibles were distributed
    around the world by the United Bible Societies. 

•   A further 400 million smaller Scriptures were also
    distributed by UBS, including Testaments, Gospels and
    selections from Scripture.  




       Interna:onal
Bulle:n
of
Missionary
Research,
Vol
34.
No
1,
January
2010
                                                                                 www.somersaultgroup.com
the Bible – multilingual
•   As of 2010, at least one book of the Bible
    has been translated into 2,508 of the
    6,900 languages in the world including:

    •        680 languages in Africa

    •        590 languages in Asia

    •        420 languages in Oceania

    •        420 languages in Latin America and
             the Caribbean

    •        210 languages in Europe

    •        75 languages in North America.




        Source: h;p://en.wikipedia.org/wiki/Bible_translaDons.
                                                                 www.somersaultgroup.com
the Bible – old and new

   •        While dozens and
            dozens of Bible
            translations are available
            in the U.S., just two
            – the King James
            Version (1611) and
            the New
            International
            Version (1978)
            – account for over
            half of all Bible units
            sold in the U.S.




Source: State
of
the
Bible
Market,
2006,
Zondervan
research,
Dec.
2006..
                                                                           www.somersaultgroup.com
the Bible – from Moses to Steve Jobs
•   The Bible has become one of the most popular books on the iPad,

•   In mid-2010, Olive Tree’s Bible Reader app broke into the top 100 iPad book apps
    and was listed in the top 10 highest-grossing book apps for the iPad.




       Source: www.theatlantic.com/technology/archive/2010/07/
                                                                                   www.somersaultgroup.com
technology statistics




                        www.somersaultgroup.com
publishing tsunami
•   In 2005 Michael Hyatt, CEO of Nelson,
    predicted “The Death of Traditional Book
    Publishing.” He said, “We’re one device away
    from a digital publishing tsunami.”

•   In 2005, wholesale ebook sales from the top
    15 trade publishers were $2,175,131. The first
    quarter of this year their ebook sales were
    over $31,900,000.1

•   E-book sales continue to grow, with a 118.9%
    increase over June 2009 ($29.8 million); year-
    to-date E-book sales are up 204.2%.2

    1   www.openebook.org/doc_library/industrystats.htm
    2 http://www.publishers.org/main/PressCenter/Archicves/2010_August/June2010Statistics.htm




                                                                                                www.somersaultgroup.com
past the tipping point
• The Magazine Publishers of America
found that nearly 60% of U.S. consumers
expect to purchase an e-reader or tablet
within the next 3 years.1

• Apple’s four-month-old iPad is turning
in strong sales with 3.27 million units
sold to date.2

• ABI Research revisited its forecasts,
almost tripling their original estimate to
11 million tablets expected to ship by the
end of 2010.3

1www.wired.com/gadgetlab/2010/08/tablet-mania/
2   www.reuters.com 8/20/2010
3   http://www.abiresearch.com/press/3461-2010+Media+Tablet+Shipment+Forecast+Boosted+to+11+Million




                                                                                                      www.somersaultgroup.com
eReader mania




Source: Forrester Research, Inc., North American Technographics, Consumer Technology Online Benchmark Recontact Survey,
Q2 2010 (US) Baseline: 3,990 US online consumers. Multiple response accepted.
                                                                                                                          www.somersaultgroup.com
iPad competition is coming
• HP: webOS tablet and a Windows 7 tablet.1
• Dell: Android OS 5-inch Streak tablet phone.2
• Toshiba: “Smart Pad” in October 2010.3
• Acer/Samsung: rumors of 7-inch Android tablets.4
• Lenovo: “LePad” before the end of 2010.4
• Cisco: 7-inch Android tablet, the Cisco Cius.5



1 Source: Shelley DuBois, “HP Casts A Wide Net To Compete With Apple’s Tablets,” Fortune, July 22, 2010 (http://tech.fortune.cnn.com/2010/07/22/hp-
casts-a-wide-net-to-compete-with-apples-tablets/).
2 As of writing this report, Dell hasn’t specified a launch date for the Dell Streak in the US. Source: Dell Website (http://www.dell.com/content/products/
productdetails.aspx/mobile-streak?c=us&l=en&s=corp).
3 Source: Chris Davies, “Toshiba Smart Pad Tablet Prototype Shown; Due Before October 2010,” SlashGear, July 20, 2010 (http://www.slashgear.com/
toshiba-smart-pad-tablet-prototype-shown-due-before-october-2010-2094731/).
4 Source: Donald Melanson, “Acer said to be launching 7-, 10-inch Android tablets before the end of the year,” engadget, July 14, 2010 (http://
www.engadget.com/2010/07/14/acer-said-to-be-launching-7-10-inchandroid-tablets-before-the/); Thomas Ricker, “Samsung Galaxy Tab P1000 Tablet
Sports WiFi and 3G Data, About As Thick As An iPhone?” engadget, June 17, 2010 (http://www.engadget.com/2010/06/17/samsunggalaxy-
tab-p1000-tablet-sports-wifi-and-3g-data-about-a/); and Michael Kan, “Lenovo To Release Tablet PC At Year’s End,” PCWorld, July 20, 2010 (http://
www.pcworld.com/article/201462/lenovo_to_release_tablet_pc_at_years_end.html).
5 Source: Cisco Systems Web site (http://www.cisco.com/en/US/products/ps11156/index.html).
                                                                                                                                                             www.somersaultgroup.com
tweeting the Bible
•   Stephen Smith from Zondervan used the Twitter APIs
    to grab every Bible reference between 4/7/09 and
    2/28/10.

•   2,292,836 tweets
    340,564 authors
    16,580,449 Bible verses referenced




    Source: www.openbible.info/realtime




                                                         www.somersaultgroup.com
tweets per day citing the Bible
Bible tweets increased 5 times from
2,000 per day in April 2009 to
11,000 per day in February 2010.
Bible tweeters by nation
Bible tweeters by US county
top re-tweeted authors
                         RevRunWisdom
                         69 tweets
                         31,571 retweets
                         850,000 followers

                         Rick Warren
                         202 tweets
                         15,539 retweets
                         83,000 followers

                         John Piper
                         444 tweets
                         13,493 retweets
                         64,000 followers




                                             www.somersaultgroup.com
top 30 verses
Message   HCSB   NASB   ESV   NLT   NKJV   KJV   NIV


favorite Bible translations
Bible sites linked to by day
YouVersion is dominant. They added Tweet
functionality to their app in October.
Bible tweets and celebrities
• Miley Cyrus was the most frequent recipient of Bible
  tweets (1200 times), mostly encouraging her to keep
  her life in order.




                                                         www.somersaultgroup.com
Bible tweets and current events
• About Haiti earthquake: “The Lord is close to the
  brokenhearted and saves those who are crushed in spirit.”
  Psalm 34:18 NIV




                                                              www.somersaultgroup.com
Bible tweets and politics
• About President Obama: “Let his days be few; let another
  take his office.” Psalm 109:8 NASB




                                                             www.somersaultgroup.com
Bible tweets and pop culture
• About the Twilight Saga
  movie New Moon: “Your
  New Moon festivals and
  your appointed feasts my
  soul hates. They have
  become a burden to me; I
  am weary of bearing them.”
  Isaiah 1:14 NIV




                               www.somersaultgroup.com
user experience




                  www.somersaultgroup.com
technology changes everything

• How we read the Bible
• How we study the Bible
• How we experience the Bible in community
• How we share the Bible with others




                                             www.somersaultgroup.com
changing how we read the Bible
•   Multi-media edutainment with video, 3D animation, and artwork.

•   Mobile inspiration with devotional content and topical verse selection.

•   An eBook with translation options, typeface and font size selection.




                                                                              www.somersaultgroup.com
changing how we study the Bible
•   It started with inserting study notes into printed Bibles. The NET Bible has
    over 60,932 study notes.

•   The Logos Platinum Software put an
    entire library of 1,250 theological and
    biblical books with the Bible -- worth
    $19,000 in print.

•   Coinciding with the October 2010
    release of the HCSB Study Bible,
    LifeWay is launching a premiere
    online Bible study service.

•   MyStudyBible.com contains the complete HCSB Study Bible, commentary
    notes, and content from books like the Holman New Testament Commentary
    and references from Strong’s Greek and Hebrew Dictionary.


                                                                                   www.somersaultgroup.com
community Bible experience
•   We’ve read the Bible in fragments. Scripture has been
    packaged for a sound bite culture. We’ve lost the narrative arc.

•   We’ve read without historical context. Most of us have no
    idea how to bridge the gap between the ancient world and our own.

•   We’ve read the Bible in isolation. We’ve lost the benefit of
    reading the Bible and discussing it as a community.




                                                                        www.somersaultgroup.com
www.somersaultgroup.com
changing how we share the Bible
•   Blogging/Microblogging
•   Websites/Social Sites
•   Online video
•   Slide Productions
•   Tagging/Sharing/Bookmarking
•   Email
•   Webinars/Webcasts
•   Mobile
•   Chat
•   Wiki
•   Widgets
•   Syndication/Podcasts




                                  www.somersaultgroup.com
!" (
                   &'
                    #$ %
                      &#
how publishers




                       %
use technology




                      www.somersaultgroup.com
Logos Bible Software
• Logos Bible Software was founded in
1992 by two Microsoft employees.

• Logos is the largest developer of Bible
software for Windows, Mac, iPhone and the
Web, and a worldwide leader in multilingual
electronic publishing.

• They partner with more than 130
publishers to make more than 10,000
electronic Bible study resources available to
customers around the world. Their
technology is used in more than 160
countries in a dozen languages.



                                                www.somersaultgroup.com
Logos Bible Software
• Logos, an 18-year-old technology
company, recently launched a print
tool, Bible Study Magazine.

• Logos has also created a Bible
timeline that highlights key translation
milestones from 2000 BC to the
publication of the King James Version.




                                           www.somersaultgroup.com
Zondervan Bibles
• Zondervan is the world’s leading
Bible publisher with exclusive North
American publishing rights to the
best-selling NIV translation.

• Since the beginning of 2010,
Zondervan’s NIV Bible and NIV Study
Bible have been among the top five
eBooks in the Religion & Spirituality
category of Apple’s iBookstores and
Amazon’s Kindle store. The NIV Study
Bible is currently #57 in iBooks.




                                        www.somersaultgroup.com
Zondervan Bibles
• Zondervan’s eBibles represent more
than 40% of their eBook revenues, and
in some cases outsell their traditional
Bible counterparts.

• Zondervan’s BibleGateway.com is a
Bible reading and research website that
now serves over 8 million users a
month.




                                          www.somersaultgroup.com
Glo
• Glo is new Bible software distributed by Zondervan.
• Glo is designed to bring the Bible to life with HD video and documentaries, high-
resolution images, historical animations, zoomable maps, 360-degree virtual tours
and much more.




                                                                               www.somersaultgroup.com
Thomas Nelson

•   Thomas Nelson Bibles is one of the oldest Bible publishers in the world,
    and is the largest publisher of the King James Version.

•   Nelson is planning a celebration of the 400th anniversary of the KJV in
    partnership with the History Channel and Salem Communications.




                                                                               www.somersaultgroup.com
Broadman & Holman
•   LifeWay, an entity of the Southern Baptist
    Convention, is one of the world’s largest providers
    of Christian products and services.

•   Holman is releasing a new Bible, the HSCB Study
    Bible, in October. Coinciding with this release is
    the launch of MyStudyBible.com, a premier online
    service to read and study the Bible.

•   “This is the first product in the history of our
    company that will be releasing with a full scale
    launch on all print and digital fronts,” states Paul
    Mikos, Digital Executive Editor.




                                                           www.somersaultgroup.com
the Net Bible
•   The NET Bible project was commissioned to
    create a faithful Bible translation that could be
    placed on the Internet, downloaded for free,
    and used around the world for ministry.

•   Now serving individuals in 170 different
    countries on an average day, bible.org is the
    largest Bible study resource on the Internet
    with over 40,000 pages of Bible study materials
    currently available online for free.




                                                        www.somersaultgroup.com
Crossway
•   ESV Online enables users to customize their own interface, highlight and mark
    verse numbers, add bookmark ribbons, search the ESV text, and manage notes.

•   The free version also includes a variety of daily reading plans and devotional
    calendars.




                                                                                     www.somersaultgroup.com
Tyndale
•   Setting a new standard for the introduction of
    Bible products, the NLT Study Bible is the first
    study Bible to release simultaneously not only
    in a print version, but in a fully-searchable
    online version.

•   It is also available on the three major electronic
    Bible formats including WordSearch,
    PocketBible, and Logos.




                                                         www.somersaultgroup.com
if King James
were alive today...
if King James
were alive today...

                      ...he would use
                       an iPad Bible.
if King James
were alive today...

                      ...he would use
                       an iPad Bible.
Reaching Somersault
•   follow
Somersault
on
Twi%er:
@smrsault

•   jsawyer@somersaultgroup.com

•   jtaylor@somersaultgroup.com

•   www.somersaultgroup.com




                                             www.somersaultgroup.com
Comments and Questions

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The Bible on Steroids: Somersault's RNA2010 Presentation

  • 1. the Bible on steroids Presented to RNA September 23, 2010
  • 2. agenda 1. Introduction 2. A brief history of the Bible 3. Bible technology stats 4. How technology enhances the user experience 5. How Bible publishers are using technology 6. Questions and answers www.somersaultgroup.com
  • 3. Jeannette Taylor • Jeanne%e
is
the
former
General
Manager
of
Bibles
and
Vice
President
 of
Marke:ng
at
Zondervan.
Considered
one
of
the
world’s
foremost
Bible
 market
authori:es,
she
has
done
extensive
research
in
this
area
since
 1984. • She
is
now
the
Research
&
Development
Architect
at
Somersault,
 responsible
for
Bible
development,
marke:ng
strategies,
and
the
 supervision
of
all
research
func:ons.
 • Taylor
is
also
the
owner
of
the
research
firm
JET
Marke:ng
and
an
 adjunct
Marke:ng
Professor
at
Cornerstone
University,
Grand
Rapids,
MI.
 www.somersaultgroup.com
  • 4. John Sawyer • John
is
the
former
Vice
President
of
Bible
Marke:ng
at
Zondervan.


 • He
is
currently
the
Brand
and
Marke:ng
Strategist
for
Somersault.
 • Sawyer
is
also
a
partner
in
the
marke:ng
firm
Grey
Ma%er
Group
in
 Grand
Rapids,
MI
where
he
works
with
Bible
publishing
and
transla:on
 organiza:ons
including
Tyndale,
Zondervan,
Biblica,
and
The
Seed
 Company
(a
Wycliffe
affiliate). www.somersaultgroup.com
  • 5. Reaching Somersault • follow
Somersault
on
Twi%er:
@smrsault • jsawyer@somersaultgroup.com • jtaylor@somersaultgroup.com • www.somersaultgroup.com www.somersaultgroup.com
  • 6. history of the Bible www.somersaultgroup.com
  • 7. the Bible - very, very old • The oldest form of the Bible ever discovered is a portion of the book of Numbers – over 2600 years old and written on silver leaves. Source: How We Got the Bible, Zondervan, 2008, Page 6. www.somersaultgroup.com
  • 8. the Bible - very old • The oldest fragment of the New Testament yet discovered is a portion of the Gospel of John that dates to AD 125 – roughly 30 years after John drafted his gospel. Source: How We Got the Bible, Zondervan, 2008, Page 6. www.somersaultgroup.com
  • 9. the Bible – old • The oldest complete manuscript of the Old Testament was completed in AD1010 in Cairo, Egypt and is called the Codex Leningradensis. • Its long-lived reputation as a faithful rendering of the Hebrew Bible was greatly bolstered by its exceptional degree of agreement with the Dead Sea Scrolls discovered nearly a millennia later. Source: How We Got the Bible, Zondervan, 2008, Page 10. www.somersaultgroup.com
  • 10. the Bible - amazing • In 1947, a young Bedouin shepherd looking for a lost goat entered a cave and stumbled across the Dead Sea Scrolls. • Included in this amazing discovery was the complete book of Isaiah, written on a scroll 24 feet in length. Source: How We Got the Bible, Zondervan, 2008, Page 16. www.somersaultgroup.com
  • 11. the Bible – biggest • The biggest known manuscript of the Bible, called Codex Gigas, weighs 165 pounds and was completed in the 13th century in what is now the Czech republic. • It is said to have required the skins of 160 donkeys to supply enough parchment. Source: How We Got the Bible, Zondervan, 2008, Page 34. www.somersaultgroup.com
  • 12. the Bible – most colorful • One of the most colorful Bible manuscripts ever created is the Book of Kells. • This 680-page manuscript of the 4 Gospels contains bright, full-color ornamentation on every page. Source: How We Got the Bible, Zondervan, 2008, Page 40. www.somersaultgroup.com
  • 13. the Bible – labor-intensive • Prior to the inventing of the printing press in 1454, all Bibles were copied by hand. Monks sat at desks in a scriptoria and copied the Scriptures all day. • From the 11th century AD on, almost every abbey and monastery had its own scriptorium. Source: How We Got the Bible, Zondervan, 2008, Page 40. www.somersaultgroup.com
  • 14. the Bible – anger-provoking • In 1382, John Wycliffe completed the first translation of the entire Bible into English. • Wycliffe died of natural causes, but his remains were later exhumed, burned, and thrown into a stream. Source: How We Got the Bible, Zondervan, 2008, Page 46 & 66. www.somersaultgroup.com
  • 15. the Bible – cutting edge • The first book printed on the Gutenberg press was the Bible in 1455. Source: How We Got the Bible, Zondervan, 2008, Page 48. www.somersaultgroup.com
  • 16. the Bible – more anger • 150 years after John Wycliffe, William Tyndale followed in his steps and created a new English translation of the Bible. • Thousands of Tyndale’s Bibles were printed on the Gutenberg press – while the Bishop of London burned every copy he could find. • In 1536, ten years after the publication of his Bible, Tyndale was burned at the stake. Source: How We Got the Bible, Zondervan, 2008, Page 48. www.somersaultgroup.com
  • 17. the Bible – popular, influential • King James authorized a new English Bible translation in 1603. • Published in 1611, the King James Version of the Bible has become the most popular book in history. • The KJV Bible is considered the most influential book in the history of the English language. Source: How We Got the Bible, Zondervan, 2008, Page 64. www.somersaultgroup.com
  • 18. the Bible – Native American • The first Bible was printed in America in 1663. • It was not printed in English but in Algonquin, a Native American language. Source: How We Got the Bible, Zondervan, 2008, Page 70. www.somersaultgroup.com
  • 19. the Bible – authorized by Congress • On September 10, 1782, a printer named Robert Aitken received authorization from the United States Congress to commence his American printing of the Bible in English. • This is the only instance in history of the U.S. Congress authorizing the printing of a Bible. In subsequent years, that session was often referred to as “The Bible Congress.” Source: http://www.greatsite.com/timeline-english-bible-history/colonial-bibles.html www.somersaultgroup.com
  • 20. the Bible – available • The Gideon Bible Society was founded in Boscobel, Wisconsin in 1899. Bibles were first placed in hotel rooms in 1908.  • Now over 1.6 billion Bibles have been distributed worldwide • More than 700 million Bibles and New Testaments were distributed in just the last 10 years. • 79.8 million copies of God's Word were distributed last year. Source: www.gideons.org/AboutUs/WorldwideImpact.aspx www.somersaultgroup.com
  • 21. the Bible – on the moon • Astronaut Buzz Aldrin wrote out and left Psalm 8 on the surface of the moon in1969: “When I look at the sky, which you have made, the moon and the stars which you set in their places, what is man that you think of him?” Source: http://clausenbooks.com/bible2000.htm www.somersaultgroup.com
  • 22. the Bible – ubiquitous • 91% of U.S. households own one or more Bibles. On average, Bible- owning households have over 3 Bibles in the home. %&'&$()*+,-)./+$0$123.,$456,7+-28$ !#$ 456$9$123.,$ :)6;<$)56$ !"#$ Source:The
Wall
Street
Journal,
Dec.
23,
2008,
p.8. www.somersaultgroup.com
  • 23. the Bible – bestselling 25 million copies in 2009 • The
Bible,
in
all
its
 edi:ons,
is
the
best‐ selling
book
in
America
 year
over
year,
with
 approximately
25
–
26
 million
units
sold
 annually.
 • In
contrast,
the
 bestselling
novel
of
 2009,
The
Lost
Symbol
 by
Dan
Brown,
sold
5.5
 million
copies. 5.55 million copies in 2009 Source: Chicago
Tribune,
June
4,
2007
and
AAP,
2009. www.somersaultgroup.com
  • 24. the Bible – half billion dollars/year • The annual retail value of Bibles sold in the U.S. is $500,000,000. Source: Publishers
Weekly,
Oct.
30,
2006. www.somersaultgroup.com
  • 25. the Bible – global • Last year, 71,425,000 complete Bibles were distributed around the world by the United Bible Societies.  • A further 400 million smaller Scriptures were also distributed by UBS, including Testaments, Gospels and selections from Scripture.   Interna:onal
Bulle:n
of
Missionary
Research,
Vol
34.
No
1,
January
2010 www.somersaultgroup.com
  • 26. the Bible – multilingual • As of 2010, at least one book of the Bible has been translated into 2,508 of the 6,900 languages in the world including: • 680 languages in Africa • 590 languages in Asia • 420 languages in Oceania • 420 languages in Latin America and the Caribbean • 210 languages in Europe • 75 languages in North America. Source: h;p://en.wikipedia.org/wiki/Bible_translaDons. www.somersaultgroup.com
  • 27. the Bible – old and new • While dozens and dozens of Bible translations are available in the U.S., just two – the King James Version (1611) and the New International Version (1978) – account for over half of all Bible units sold in the U.S. Source: State
of
the
Bible
Market,
2006,
Zondervan
research,
Dec.
2006.. www.somersaultgroup.com
  • 28. the Bible – from Moses to Steve Jobs • The Bible has become one of the most popular books on the iPad, • In mid-2010, Olive Tree’s Bible Reader app broke into the top 100 iPad book apps and was listed in the top 10 highest-grossing book apps for the iPad. Source: www.theatlantic.com/technology/archive/2010/07/ www.somersaultgroup.com
  • 29. technology statistics www.somersaultgroup.com
  • 30. publishing tsunami • In 2005 Michael Hyatt, CEO of Nelson, predicted “The Death of Traditional Book Publishing.” He said, “We’re one device away from a digital publishing tsunami.” • In 2005, wholesale ebook sales from the top 15 trade publishers were $2,175,131. The first quarter of this year their ebook sales were over $31,900,000.1 • E-book sales continue to grow, with a 118.9% increase over June 2009 ($29.8 million); year- to-date E-book sales are up 204.2%.2 1 www.openebook.org/doc_library/industrystats.htm 2 http://www.publishers.org/main/PressCenter/Archicves/2010_August/June2010Statistics.htm www.somersaultgroup.com
  • 31. past the tipping point • The Magazine Publishers of America found that nearly 60% of U.S. consumers expect to purchase an e-reader or tablet within the next 3 years.1 • Apple’s four-month-old iPad is turning in strong sales with 3.27 million units sold to date.2 • ABI Research revisited its forecasts, almost tripling their original estimate to 11 million tablets expected to ship by the end of 2010.3 1www.wired.com/gadgetlab/2010/08/tablet-mania/ 2 www.reuters.com 8/20/2010 3 http://www.abiresearch.com/press/3461-2010+Media+Tablet+Shipment+Forecast+Boosted+to+11+Million www.somersaultgroup.com
  • 32. eReader mania Source: Forrester Research, Inc., North American Technographics, Consumer Technology Online Benchmark Recontact Survey, Q2 2010 (US) Baseline: 3,990 US online consumers. Multiple response accepted. www.somersaultgroup.com
  • 33. iPad competition is coming • HP: webOS tablet and a Windows 7 tablet.1 • Dell: Android OS 5-inch Streak tablet phone.2 • Toshiba: “Smart Pad” in October 2010.3 • Acer/Samsung: rumors of 7-inch Android tablets.4 • Lenovo: “LePad” before the end of 2010.4 • Cisco: 7-inch Android tablet, the Cisco Cius.5 1 Source: Shelley DuBois, “HP Casts A Wide Net To Compete With Apple’s Tablets,” Fortune, July 22, 2010 (http://tech.fortune.cnn.com/2010/07/22/hp- casts-a-wide-net-to-compete-with-apples-tablets/). 2 As of writing this report, Dell hasn’t specified a launch date for the Dell Streak in the US. Source: Dell Website (http://www.dell.com/content/products/ productdetails.aspx/mobile-streak?c=us&l=en&s=corp). 3 Source: Chris Davies, “Toshiba Smart Pad Tablet Prototype Shown; Due Before October 2010,” SlashGear, July 20, 2010 (http://www.slashgear.com/ toshiba-smart-pad-tablet-prototype-shown-due-before-october-2010-2094731/). 4 Source: Donald Melanson, “Acer said to be launching 7-, 10-inch Android tablets before the end of the year,” engadget, July 14, 2010 (http:// www.engadget.com/2010/07/14/acer-said-to-be-launching-7-10-inchandroid-tablets-before-the/); Thomas Ricker, “Samsung Galaxy Tab P1000 Tablet Sports WiFi and 3G Data, About As Thick As An iPhone?” engadget, June 17, 2010 (http://www.engadget.com/2010/06/17/samsunggalaxy- tab-p1000-tablet-sports-wifi-and-3g-data-about-a/); and Michael Kan, “Lenovo To Release Tablet PC At Year’s End,” PCWorld, July 20, 2010 (http:// www.pcworld.com/article/201462/lenovo_to_release_tablet_pc_at_years_end.html). 5 Source: Cisco Systems Web site (http://www.cisco.com/en/US/products/ps11156/index.html). www.somersaultgroup.com
  • 34. tweeting the Bible • Stephen Smith from Zondervan used the Twitter APIs to grab every Bible reference between 4/7/09 and 2/28/10. • 2,292,836 tweets 340,564 authors 16,580,449 Bible verses referenced Source: www.openbible.info/realtime www.somersaultgroup.com
  • 35. tweets per day citing the Bible Bible tweets increased 5 times from 2,000 per day in April 2009 to 11,000 per day in February 2010.
  • 37. Bible tweeters by US county
  • 38. top re-tweeted authors RevRunWisdom 69 tweets 31,571 retweets 850,000 followers Rick Warren 202 tweets 15,539 retweets 83,000 followers John Piper 444 tweets 13,493 retweets 64,000 followers www.somersaultgroup.com
  • 40. Message HCSB NASB ESV NLT NKJV KJV NIV favorite Bible translations
  • 41. Bible sites linked to by day YouVersion is dominant. They added Tweet functionality to their app in October.
  • 42. Bible tweets and celebrities • Miley Cyrus was the most frequent recipient of Bible tweets (1200 times), mostly encouraging her to keep her life in order. www.somersaultgroup.com
  • 43. Bible tweets and current events • About Haiti earthquake: “The Lord is close to the brokenhearted and saves those who are crushed in spirit.” Psalm 34:18 NIV www.somersaultgroup.com
  • 44. Bible tweets and politics • About President Obama: “Let his days be few; let another take his office.” Psalm 109:8 NASB www.somersaultgroup.com
  • 45. Bible tweets and pop culture • About the Twilight Saga movie New Moon: “Your New Moon festivals and your appointed feasts my soul hates. They have become a burden to me; I am weary of bearing them.” Isaiah 1:14 NIV www.somersaultgroup.com
  • 46. user experience www.somersaultgroup.com
  • 47. technology changes everything • How we read the Bible • How we study the Bible • How we experience the Bible in community • How we share the Bible with others www.somersaultgroup.com
  • 48. changing how we read the Bible • Multi-media edutainment with video, 3D animation, and artwork. • Mobile inspiration with devotional content and topical verse selection. • An eBook with translation options, typeface and font size selection. www.somersaultgroup.com
  • 49. changing how we study the Bible • It started with inserting study notes into printed Bibles. The NET Bible has over 60,932 study notes. • The Logos Platinum Software put an entire library of 1,250 theological and biblical books with the Bible -- worth $19,000 in print. • Coinciding with the October 2010 release of the HCSB Study Bible, LifeWay is launching a premiere online Bible study service. • MyStudyBible.com contains the complete HCSB Study Bible, commentary notes, and content from books like the Holman New Testament Commentary and references from Strong’s Greek and Hebrew Dictionary. www.somersaultgroup.com
  • 50. community Bible experience • We’ve read the Bible in fragments. Scripture has been packaged for a sound bite culture. We’ve lost the narrative arc. • We’ve read without historical context. Most of us have no idea how to bridge the gap between the ancient world and our own. • We’ve read the Bible in isolation. We’ve lost the benefit of reading the Bible and discussing it as a community. www.somersaultgroup.com
  • 52. changing how we share the Bible • Blogging/Microblogging • Websites/Social Sites • Online video • Slide Productions • Tagging/Sharing/Bookmarking • Email • Webinars/Webcasts • Mobile • Chat • Wiki • Widgets • Syndication/Podcasts www.somersaultgroup.com
  • 53. !" ( &' #$ % &# how publishers % use technology www.somersaultgroup.com
  • 54. Logos Bible Software • Logos Bible Software was founded in 1992 by two Microsoft employees. • Logos is the largest developer of Bible software for Windows, Mac, iPhone and the Web, and a worldwide leader in multilingual electronic publishing. • They partner with more than 130 publishers to make more than 10,000 electronic Bible study resources available to customers around the world. Their technology is used in more than 160 countries in a dozen languages. www.somersaultgroup.com
  • 55. Logos Bible Software • Logos, an 18-year-old technology company, recently launched a print tool, Bible Study Magazine. • Logos has also created a Bible timeline that highlights key translation milestones from 2000 BC to the publication of the King James Version. www.somersaultgroup.com
  • 56. Zondervan Bibles • Zondervan is the world’s leading Bible publisher with exclusive North American publishing rights to the best-selling NIV translation. • Since the beginning of 2010, Zondervan’s NIV Bible and NIV Study Bible have been among the top five eBooks in the Religion & Spirituality category of Apple’s iBookstores and Amazon’s Kindle store. The NIV Study Bible is currently #57 in iBooks. www.somersaultgroup.com
  • 57. Zondervan Bibles • Zondervan’s eBibles represent more than 40% of their eBook revenues, and in some cases outsell their traditional Bible counterparts. • Zondervan’s BibleGateway.com is a Bible reading and research website that now serves over 8 million users a month. www.somersaultgroup.com
  • 58. Glo • Glo is new Bible software distributed by Zondervan. • Glo is designed to bring the Bible to life with HD video and documentaries, high- resolution images, historical animations, zoomable maps, 360-degree virtual tours and much more. www.somersaultgroup.com
  • 59. Thomas Nelson • Thomas Nelson Bibles is one of the oldest Bible publishers in the world, and is the largest publisher of the King James Version. • Nelson is planning a celebration of the 400th anniversary of the KJV in partnership with the History Channel and Salem Communications. www.somersaultgroup.com
  • 60. Broadman & Holman • LifeWay, an entity of the Southern Baptist Convention, is one of the world’s largest providers of Christian products and services. • Holman is releasing a new Bible, the HSCB Study Bible, in October. Coinciding with this release is the launch of MyStudyBible.com, a premier online service to read and study the Bible. • “This is the first product in the history of our company that will be releasing with a full scale launch on all print and digital fronts,” states Paul Mikos, Digital Executive Editor. www.somersaultgroup.com
  • 61. the Net Bible • The NET Bible project was commissioned to create a faithful Bible translation that could be placed on the Internet, downloaded for free, and used around the world for ministry. • Now serving individuals in 170 different countries on an average day, bible.org is the largest Bible study resource on the Internet with over 40,000 pages of Bible study materials currently available online for free. www.somersaultgroup.com
  • 62. Crossway • ESV Online enables users to customize their own interface, highlight and mark verse numbers, add bookmark ribbons, search the ESV text, and manage notes. • The free version also includes a variety of daily reading plans and devotional calendars. www.somersaultgroup.com
  • 63. Tyndale • Setting a new standard for the introduction of Bible products, the NLT Study Bible is the first study Bible to release simultaneously not only in a print version, but in a fully-searchable online version. • It is also available on the three major electronic Bible formats including WordSearch, PocketBible, and Logos. www.somersaultgroup.com
  • 64. if King James were alive today...
  • 65. if King James were alive today... ...he would use an iPad Bible.
  • 66. if King James were alive today... ...he would use an iPad Bible.
  • 67. Reaching Somersault • follow
Somersault
on
Twi%er:
@smrsault • jsawyer@somersaultgroup.com • jtaylor@somersaultgroup.com • www.somersaultgroup.com www.somersaultgroup.com

Editor's Notes