Social research examines attitudes, beliefs, trends, and social rules within a society. The scope of social research can focus on individuals or entire populations. Conducting social research is an engaging process that requires skills in observation, logical thinking, and curiosity about sociological topics like poverty, racism, class issues, voting behavior, and criminality. Researchers develop hypotheses to test their initial ideas or hunches about relationships between variables. Data can be collected through quantitative methods that rely on numbers or qualitative methods like observations and interviews to understand experiences. Primary data is collected directly by researchers, while secondary data involves previously collected official statistics.

2. the scientific study of society. More
specifically social research examines a
society’s attitudes, assumptions, beliefs,
trends and rules.
The scope of social research can be small
or large, ranging from a single individual to
spanning an entire race or country.

3. engaging and demanding process. It
requires skills, careful observations and the
ability to think logically about things that
spark your sociological curiosity

4.  Poverty racism class issues
Voting behaviour policing and criminality

5.  This is a hunch or informed guess. It is
written as a statement that can be
tested and then either supported or
contradicted by evidence gathered.
When research is carried out the
researcher puts these questions in the
form of a ‘research aim’ or ‘hypothesis’
 EG. Educational attainment affects a
person’s income level.

6.  Quantitative, qualitative or both!
 Primary or secondary.

7.  Quantitative data is used to describe a
type of information that can be counted
or expressed numerically . Facts and
numbers that are precise
i.e. counting the number of times people
go to a particular shop.

8.  Qualitative data is data which enables us to
have an in-depth understanding of the
experiences of others. It helps us to
understand peoples motives and
feelings. Data can be collected through
observing or talking to people.
 E.g. Understand the reason behind
someone breaking into a house.

9.  Primary data is data that is collected by
the researcher themselves this can be
via an interview ,questionnaires etc.

10.  Secondary data is data that already
exists this can be in the form of official
statistics and letters.