As consumer adoption for Facebook commerce (F-commerce) continues to grow at a rapid pace, more and more sales will be generated via your Facebook channel. SocialBooker is the industry’s first reservation platform specifically optimized for Facebook’s Social Graph. SocialBooker is a complete platform that can be easily customized to complement your existing reservation system’s look & feel, while harnessing the viral capabilities inside the Facebook network to maximize sales, build customer loyalty, and deliver improved customer service. Built to be ‘plug and play’ and fully integrated with the Genares Platform, SocialBooker uses the newest iFrame technology to seamlessly integrate within your property’s Facebook Fan Page, allowing you to pull a user’s profile data and user analytics. This is true social commerce, leveraging the Facebook social graph API to deliver a more personalized, friend-recommendation-driven reservation system