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Social Storytelling: Using Social Media to Connect with Your Students at the Next Level

The document discusses the use of social media for storytelling to enhance connections with students, emphasizing the evolving content landscape. It provides guidance on what to share across various platforms like LinkedIn, Twitter, and Instagram, along with tips for effective engagement such as tagging and making content visual. The document highlights the importance of celebrating students and using multimedia to create an interactive and engaging storytelling experience.

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Content Marketing• Social Media Strategy•
SOCIAL STORYTELLING Using Social Media to Connect with Your Students at the Next Level Cheryl Rodewig // @cherylrodewig
The content landscape
…has changed
But it’s still about people
2.7BILLION
Staff Partner Instructor Grad Employer
Using the Content Matrix Image credit: Distilled
Facebook
What You Want to Share: School News Testimonials Trends/Infographics Videos Blogs Viral Content Image credits: Newspaper by Yorlmar Campos; Speech Bubble by Jack Zwanenburg; Graph by Tommy Kuntze; Blog by Luke Jarrett; Video by Dominic Whittle
Tips for Connecting: Like And like some more Testimonials Help your stars shine Tagging People and places Share Instructors and partners Image credits: The Noun Project (Tag by Bryn Taylor; User by Mundo)
Make it visual
Add a tag
Brag on your students
Share a video
LinkedIn
Company University
What You Want to Share: Job Postings Job Tips Blogs FAQs School News Trends/Infographics Image credits: The Noun Project (Light Bulb by Jacob Melton; Help by dw)
Employees Get listed Blogging No website needed Reviews From graduates Notable Alumni Brag on your best Tips for Connecting: Image credits: The Noun Project (Group by Gregor Črešnar; Allstar by joris sewandon; Rating by Creative Stall)
Spotlight your grads
Add a link for deeper connections
Blog about it
Twitter
What You Want to Share: Breaking News School News Fun Facts VideosBlogs Trends Fun and GamesTestimonials Image credits: The Noun Project (Video Game Controller by Vardan Stepanian; Bullhorn by Gardenia Fair)
Tagging As much as possible Follow and RT And “quote retweet” Live Q&A Customer support Lists Master curation Tips for Connecting: Image credits: The Noun Project (Refresh by Joris Hoogendoorn; List by Nicholas Menghini)
Connect it to your story
Share a video
Quick Detour: YouTube
Let your students speak
Instagram
What You Want to Share: Photos of Students Scenery/Food VideosClassroom Photos Viral ContentInspirational Quotes Image credits: The Noun Project (Picture by Alex Auda Samora; Quote by Matthew R. Miller; Slideshow by Ralf Schmitzer)
Tagging Where relevant Follow and regram There’s an app for that Hashtags Really matter Live Events In-the-moment Like A lot Tips for Connecting: Image credits: The Noun Project (Hashtag by Isabel Foo; Calendar by Zlatko Najdenovski)
Make it interactive
Show what students do
Host a contest
@cherylrodewig /in/cherylrodewig cherylrodewig.com And always cross-promote your channels ;)