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Social Media
You have been assigned the task as Marketing Manager to scan
social media web sites and try to mitigate the negative
consumer postings from a recent crisis. Explain how
organizations use social media to communicate with their
consumers through a crisis and evaluate how the negative
comments were handled by the organizations. Assess a
recommendation for better communication and explain why.
The Social Media paper
Must be two to four double-spaced pages in length (not
including title and references pages) and formatted according to
APA style as outlined in the
Ashford Writing Center (Links to an external site.)
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course
text.
Must document all sources in APA style as outlined in the
Ashford Writing Center.
Must include a separate reference page that is formatted
according to APA style as outlined in the Ashford Writing
Center.

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  • 1. Social Media You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why. The Social Media paper Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.) Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least two scholarly sources in addition to the course
  • 2. text. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.