SlideShare a Scribd company logo
Measuring Social
Media Success
Introduction




       @dbarefoot
           #ncwk
Questions for you
Ten rules
Set quantifiable
   objectives
If it doesn’t have a
needle, it doesn’t count
Beware of creatively-
  named metrics
Measure everything
All visitors are not equal
Automate
Be clinical
Iterate
rapidly
Fail fast
Your cat doesn’t care
   if you bury it
People
Objectives
Strategy
Technology
Identify business objective


 Find online indicators of success


Measure performance of indicators
Business Objectives
• Donations
• Service delivery
• Outreach
• Volunteer roster
• Public profile
• Board members
• What else?
What are the
        indicators?
• Donations - online donations
• Service delivery - online questions and
  request
• Outreach - conversion rates
• Volunteer roster - online requests
• Public profile - online mentions or
  incoming links
• Board members - online inquiries
Donations


   Dollars raised or number of donors
     through social media channels



Track through analytics and donation tools
Volunteer inquiries


Number of inquiries per month through social
  media channels and/or ‘conversion rate’



  Manually count the number of requests to
                  volunteer
Outreach


      Petition signatures that
originate in social media channels



     Track through analytics
Questions for each
      other
Our Tools
Google Analytics +
  Scout Labs +
    NetVibes
Demonstrate support for
    protecting wild spaces


       Petition signatures


Goal tracking in Google Analytics
Conversion Rates
30.0

                                                               22.09
22.5


15.0


 7.5                                       4.45      5.54
                                 3.52
                      2.53
          0.00
  0
                  n


                          gle




                                     r




                                                k



                                                      s




                                                                     PC
                                                      og
                                     e



                                             oo
               po




                                 itt
                      oo




                                                                   C
                                                    Bl
           eU




                                           eb
                                Tw




                                                                   k
                      G




                                            c




                                                                oo
          bl




                                         Fa
          um




                                                              eb
       St




                                                               c
                                                            Fa
Online Mentions
Questions for me?
darren@capulet.com
@dbarefoot
        Photos courtesy of the
          Library of Congress

More Related Content

More from Darren Barefoot

Digital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate TalksDigital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate Talks
Darren Barefoot
 
Heartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared VictoriaHeartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared Victoria
Darren Barefoot
 
Why we live the quantified life
Why we live the quantified lifeWhy we live the quantified life
Why we live the quantified life
Darren Barefoot
 
Photos of Galiano Island
Photos of Galiano IslandPhotos of Galiano Island
Photos of Galiano Island
Darren Barefoot
 
How NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday editionHow NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday edition
Darren Barefoot
 
How NGOs win on Facebook
How NGOs win on FacebookHow NGOs win on Facebook
How NGOs win on Facebook
Darren Barefoot
 
Engagement Strategies for the HTCE
Engagement Strategies for the HTCEEngagement Strategies for the HTCE
Engagement Strategies for the HTCE
Darren Barefoot
 
Social Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive VancouverSocial Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive Vancouver
Darren Barefoot
 
SaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering KeynoteSaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering Keynote
Darren Barefoot
 
How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing
Darren Barefoot
 
The Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and SilbermanThe Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and Silberman
Darren Barefoot
 
Social Media Marketing for Nutritionists - Nutrition File
Social Media Marketing for Nutritionists - Nutrition FileSocial Media Marketing for Nutritionists - Nutrition File
Social Media Marketing for Nutritionists - Nutrition File
Darren Barefoot
 
Social Media Marketing Objectives
Social Media Marketing Objectives Social Media Marketing Objectives
Social Media Marketing Objectives
Darren Barefoot
 
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media DisastersSeven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
Darren Barefoot
 
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
Darren Barefoot
 
1100 Stacies
1100 Stacies1100 Stacies
1100 Stacies
Darren Barefoot
 
Doc Train West One
Doc Train West OneDoc Train West One
Doc Train West One
Darren Barefoot
 
5 Blogging Parables
5 Blogging Parables5 Blogging Parables
5 Blogging Parables
Darren Barefoot
 

More from Darren Barefoot (18)

Digital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate TalksDigital Non-Profit Conference on Paris Climate Talks
Digital Non-Profit Conference on Paris Climate Talks
 
Heartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared VictoriaHeartbeats and Remarkables for NetSquared Victoria
Heartbeats and Remarkables for NetSquared Victoria
 
Why we live the quantified life
Why we live the quantified lifeWhy we live the quantified life
Why we live the quantified life
 
Photos of Galiano Island
Photos of Galiano IslandPhotos of Galiano Island
Photos of Galiano Island
 
How NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday editionHow NGOs win on Facebook, Net Tuesday edition
How NGOs win on Facebook, Net Tuesday edition
 
How NGOs win on Facebook
How NGOs win on FacebookHow NGOs win on Facebook
How NGOs win on Facebook
 
Engagement Strategies for the HTCE
Engagement Strategies for the HTCEEngagement Strategies for the HTCE
Engagement Strategies for the HTCE
 
Social Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive VancouverSocial Media for Social Good at Hive Vancouver
Social Media for Social Good at Hive Vancouver
 
SaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering KeynoteSaskCulture Annual Gathering Keynote
SaskCulture Annual Gathering Keynote
 
How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing How nonprofits win with word of mouth marketing
How nonprofits win with word of mouth marketing
 
The Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and SilbermanThe Remarkables - Barefoot and Silberman
The Remarkables - Barefoot and Silberman
 
Social Media Marketing for Nutritionists - Nutrition File
Social Media Marketing for Nutritionists - Nutrition FileSocial Media Marketing for Nutritionists - Nutrition File
Social Media Marketing for Nutritionists - Nutrition File
 
Social Media Marketing Objectives
Social Media Marketing Objectives Social Media Marketing Objectives
Social Media Marketing Objectives
 
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media DisastersSeven Deadly Sins: Lessons for Avoiding Social Media Disasters
Seven Deadly Sins: Lessons for Avoiding Social Media Disasters
 
Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)Social Media Marketing for Startups (New Ventures BC Talk)
Social Media Marketing for Startups (New Ventures BC Talk)
 
1100 Stacies
1100 Stacies1100 Stacies
1100 Stacies
 
Doc Train West One
Doc Train West OneDoc Train West One
Doc Train West One
 
5 Blogging Parables
5 Blogging Parables5 Blogging Parables
5 Blogging Parables
 

Recently uploaded

JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 

Recently uploaded (20)

JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 

Social Media Measurement (from MyCharityConnects)

Editor's Notes