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Social Media in Population Health
Social media is increasingly being used as a population health
intervention, providing an inexpensive way to provide health
information. Most social media sites require succinct
information. Select a top practice problem to address the
following.
Identify the selected practice problem. (Substance abuse.)
Describe an evidence-based intervention to address the practice
problem.
Create an informational population health "Tweet" as part of a
social marketing intervention. This "Tweet" should be no more
than 280 characters to promote awareness of the health problem
and intervention. Your "Tweet" should be current, captivating,
and applicable for the population at risk.
Identify one measurable outcome to the "Tweet".

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