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SOCIALMEDIA
developments in the real-time economy




CEO Teemu Arina, Dicole Oy
October 2008
MAN-MACHINE SYMBIOSIS
      – J. C. R. Licklider, 1960
Corporations of the Past
Speeding on a Tightrope




  Focus. Purpose. Clarity. Commitment.
Throwing Darts
                 Photo: Will hybrid
Linear Cause and Effect
More structure
leads to security,
      but...




                     Photo: Photochiel
...many organizations look like this!
Today we live in an increasingly
 complex and connected world
“ We might already be beyond the
  age of speed, by moving into the
age of real-time. The move towards
   real-time is one way out of the
          world of speed”
            Ivan Illich (1996)
We Move From the Mechanical Age of
Speed to the Digital Age of Real-Time
Agile + Adaptive + Real-time
Organic Enterprise
Open Innovation
(Commons-based) Peer Production
Crowdsourcing
www.realtimeeconomy.net
Quadruple Helix
                 Principle




Public
Private
Research
Crowd
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                                                     OTATI                                                                                                              NSHI
                                                          ON                                      SOCIAL MEDIA                                                  RELAT
                                                                                                                                                                      IO
                                                                                                                                                                                                       This framework is published under a
www.futureexploration.net                                                                                                                                                               Creative Commons Attribution-ShareAlike 2.5 License
“Ours is a brand-new world of allatonceness.
 'Time' has ceased, 'space' has vanished. We
 now live in a global village...a simultaneous
   happening. Electric circuitry profoundly
       involves men with one another.
               Marshall McLuhan (1967)
Contact
 Teemu Arina                    Email teemu@dicole.com
 CEO, Dicole Ltd.                Blog tarina.blogging.fi
                             Company www.dicole.com


“Imagination is more important than knowledge”
– Albert Einstein

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Social Media Developments in the Real-Time Economy

  • 1. SOCIALMEDIA developments in the real-time economy CEO Teemu Arina, Dicole Oy October 2008
  • 2. MAN-MACHINE SYMBIOSIS – J. C. R. Licklider, 1960
  • 4. Speeding on a Tightrope Focus. Purpose. Clarity. Commitment.
  • 5. Throwing Darts Photo: Will hybrid
  • 7. More structure leads to security, but... Photo: Photochiel
  • 9. Today we live in an increasingly complex and connected world
  • 10. “ We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)
  • 11. We Move From the Mechanical Age of Speed to the Digital Age of Real-Time
  • 12. Agile + Adaptive + Real-time
  • 18. Quadruple Helix Principle Public Private Research Crowd
  • 19.
  • 20. FUTURE OF MEDIA : CONSI : STRATEGIC FRAMEWORK PRO DUCTIO N MAINSTREAM MEDIA ST ENC Y MUSIC PRO FES SIO VOICE N AL TIME SHIFTING IS USER CONTROLLED S M ES EMBEDDED C FORMAT SPACE SHIFTING AC VIDEO FORMAT SHIFTING TEXT USER IMAGES CHANNELS T V / TRUM SPEC T AU V O PRIN GS SUMER GL RADI RS CON DI TIN N AD GP O EN G MA A L I Z AT I O OB BL SL CAB CD O CE LE W PASSIVE Wi M A X A L I Z AT I O N CREATION FILTERING CONTENT DISTRIBUTION MOBILE FIXED AC TIVE MP MOBIL LO C PC 3P ES JO E E C R E AT O R AL AM SOL LA UR VID G N YE RI R NA CO EO O P DA IT LI TV iPO ED ST D S D ME MEDIA G ET E PAY PER VIEW A DEVICES SU TAR SUBSCRIPTION RABL CLASSIFIEDS E E REVENUE UR S PO F- EX CO NV ADVERTISING S EL ER D DIR SAT FREE ATE ION EC T EG GR AG ANN PS OTATI NSHI ON SOCIAL MEDIA RELAT IO This framework is published under a www.futureexploration.net Creative Commons Attribution-ShareAlike 2.5 License
  • 21. “Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous happening. Electric circuitry profoundly involves men with one another. Marshall McLuhan (1967)
  • 22. Contact Teemu Arina Email teemu@dicole.com CEO, Dicole Ltd. Blog tarina.blogging.fi Company www.dicole.com “Imagination is more important than knowledge” – Albert Einstein