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How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Fill and Convert Online Events
5 Steps for a Success Webcast
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Marketed and Produced over 1,000 Webcasts
• Trained and Coached over 100,000 Professionals
• Influencer Development, Social Selling, Webcast
Marketing & Production, eLearning, Lead Generation &
Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Marketing, Financial,
Insurance, Banking, Private Equity, Legal, Accounting,
Technology…
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage with the
Go-to-Webinar Interface
• Questions area in task bar
• Type us a message
so we know you got it
• Ask us anything
throughout the class
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(631) 992-3221
Access Code 681-122-199
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Create Business Influence – Why?
• Reputation
• Visibility
• Brand Awareness
• Trusted Relationships
• Referrals
• New business
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Source: IDC #247829
IDC Statistics
Employee
Advocacy
HOT!
Now
Influencer
Marketing
HOTTER!
Content shared by
employees receives 8X more
engagement than content
shared by brand channels
(Source: Social Media Today)
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Source: IDC #247829
IDC Statistics
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions
• Custom Layout – Sponsorships
• Communication
• Reporting
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Message
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Three – Influencer Marketing
• Steps to success
• Budget
• Activate Content
• Activate Network
• Organizers
• Partners
• Affiliates
• Social, Email, PPC
• Test, Measure, Adjust
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Four – Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (6 min)
• Have a clear close
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Five – Post Event Follow Up
• Conversion Tips
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to non-attendees
• Drip marketing/call sequence
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Summary – Top 5 Steps
1. Platform Selection
2. Campaign Development
3. Influencer Marketing
4. Conversion
5. Post Event Follow Up
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Assignment
• Have a plan to succeed!
• Think about outcome first!
• Who is your target?
• What is your offer?
• Influencer Marketing
• Get a team working together!
• Be realistic with your budget.
• Measure results all the way through.
• Don’t forget about post marketing!
• Ask if you need help!
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Our Offer
www.SocialJackCoaching.com
Only Taking
First 10
People!
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?
How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Our Offer
www.SocialJackCoaching.com
Only Taking
First 10
People!
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Winner?
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!
How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!

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  • 1. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Fill and Convert Online Events 5 Steps for a Success Webcast
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  • 4. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  • 5. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Create Business Influence – Why? • Reputation • Visibility • Brand Awareness • Trusted Relationships • Referrals • New business
  • 6. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Vehicles of Digital Influence • Content • Blog • ImagesVideo • Webcast • Podcast • Social Media ($) • Email
  • 7. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  • 8. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics Employee Advocacy HOT! Now Influencer Marketing HOTTER! Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
  • 9. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  • 10. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  • 11. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step One – Platform Selection • Marketing Features • Import/Export Functions • Customized Registration • Polling Questions • Custom Layout – Sponsorships • Communication • Reporting
  • 12. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Two – Campaign Development • Develop or Confirm • Goals • Offer • Target • Message
  • 13. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Three – Influencer Marketing • Steps to success • Budget • Activate Content • Activate Network • Organizers • Partners • Affiliates • Social, Email, PPC • Test, Measure, Adjust
  • 14. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Four – Conversion • Conversion Tips • Pace yourself • Offer to match the audience • Hint to the offer (6 min) • Have a clear close
  • 15. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Five – Post Event Follow Up • Conversion Tips • Follow up deliverables (4-24 hours) • Contact attendees • Contact to non-attendees • Drip marketing/call sequence
  • 16. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Summary – Top 5 Steps 1. Platform Selection 2. Campaign Development 3. Influencer Marketing 4. Conversion 5. Post Event Follow Up
  • 17. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  • 18. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Assignment • Have a plan to succeed! • Think about outcome first! • Who is your target? • What is your offer? • Influencer Marketing • Get a team working together! • Be realistic with your budget. • Measure results all the way through. • Don’t forget about post marketing! • Ask if you need help!
  • 19. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Our Offer www.SocialJackCoaching.com Only Taking First 10 People!
  • 20. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Questions?
  • 21. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Our Offer www.SocialJackCoaching.com Only Taking First 10 People!
  • 22. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Winner?
  • 23. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  • 24. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!