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Social flavored eZ Publishby NetgenIvo Lukač @ilukacwww.netgen.hr/eng@ eZ Conference 2011, London
The big picture (a.k.a. WEM)Popular buzz word now:  Web Engagement Management CMS should support WEM as much as possibleIn short a CMS should be a place for:creation of content (must be easy fo editors)distribution via more channels (must integrate)content optimization via analytics and testing (must evolve)persuading users to engage (must be easy to end users)
ENGAGE!
All CMS features......MUST BE EASY TO USETo create content easily and for users to engage interface needs to be super “eZ”...MUST INTEGRATETo distribute and collect data we need integration, CMS is no longer a closed box...MUST EVOLVE OVER TIMETo optimize content and add new features CMS needs to be in non-stop evolution
How to do it?Take special care of usability for all the features you build, extend standard features to be more user friendly (for editors and end users)Do use / make / extend integrations with other platforms using available APIs,  do not “reinvent the wheel”Make that happen for every new feature you build, evolve existing ones
SHARE!
We do it...... in small steps:eZTags- easier content creationngPush- easier distribution by integration with twitter, facebook, etc. Extendable to other platforms and ready to evolvengOpenGraph- closer integration with FacebookngConnect and ngComments- easier user engagement with simpler login and AJAX based eZ Comments
We are not alone Some community extensions supporting that idea  and active lately( in no particular order):Dapp SocialJanrain AuthXrow Social NotificationXrow forum...LET ME KNOW YOURS – @ilukac
Questions?

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Social flavors in eZ Publish CMS

  • 1. Social flavored eZ Publishby NetgenIvo Lukač @ilukacwww.netgen.hr/eng@ eZ Conference 2011, London
  • 2. The big picture (a.k.a. WEM)Popular buzz word now: Web Engagement Management CMS should support WEM as much as possibleIn short a CMS should be a place for:creation of content (must be easy fo editors)distribution via more channels (must integrate)content optimization via analytics and testing (must evolve)persuading users to engage (must be easy to end users)
  • 4. All CMS features......MUST BE EASY TO USETo create content easily and for users to engage interface needs to be super “eZ”...MUST INTEGRATETo distribute and collect data we need integration, CMS is no longer a closed box...MUST EVOLVE OVER TIMETo optimize content and add new features CMS needs to be in non-stop evolution
  • 5. How to do it?Take special care of usability for all the features you build, extend standard features to be more user friendly (for editors and end users)Do use / make / extend integrations with other platforms using available APIs, do not “reinvent the wheel”Make that happen for every new feature you build, evolve existing ones
  • 7. We do it...... in small steps:eZTags- easier content creationngPush- easier distribution by integration with twitter, facebook, etc. Extendable to other platforms and ready to evolvengOpenGraph- closer integration with FacebookngConnect and ngComments- easier user engagement with simpler login and AJAX based eZ Comments
  • 8. We are not alone Some community extensions supporting that idea and active lately( in no particular order):Dapp SocialJanrain AuthXrow Social NotificationXrow forum...LET ME KNOW YOURS – @ilukac