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SOCIAL MEDIA DESIGN TIPS & TRICKS (WITH CANVA)
Hannah Williams hello@hannahwilliams.co.za
2022
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
WHY ARE IMAGES IMPORTANT IN SOCIAL MEDIA?
LinkedIn posts with images have a
98% higher comment rate
on average
Tweets that include visual content are
three times more likely
to get engagement
Facebook posts with photos get
more likes and comments
Humans are
65% more likely to
remember information
if it includes an image.
Know your audience
This may vary slightly per platform, eg. LinkedIn is more serious.
Look at your own platform insights.
Get a sense of attitudes from past engagements.
See what devices they are using.
Know peak engagement times
This varies by platform and industry so check your own stats.
Generally it’s when people have some free time to kill - very early before work & lunchtime.
Weekdays are generally good. Weekends are bad for LinkedIn, Instagram and Twitter.
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
BEFORE YOU START THINKING ABOUT DESIGN:
Design consistency is important
Makes your messaging & brand instantly recognisable
Keeps things professional
Saves you A LOT of time
Keep things interesting by using 2 or 3 set templates
What types of content do you post regularly? eg. inspirational quote vs announcement
Variety without being “messy”
Also saves you a lot of time
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN CONSISTENCY
Forbes on Instagram https://www.instagram.com/forbes/
Template 1: article promo
Template 2: inspirational quote
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN CONSISTENCY: EXAMPLE
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: CREATING A BASIC BRAND KIT IN CANVA
left hand side
1.
top right
2.
upload logos
3.
choose colours
4. choose fonts
5.
top centre search box
1. Search the web for terms like “graphic design inspiration”
or a term related to your campaign / post.
Copy and paste the images into Canva.
2.
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: CREATING A MOODBOARD IN CANVA
Add a shape (eg. square) to your moodboard and then click on colour option
HOLD IN “Alt” key and drag to duplicate
1.
Now you can choose colours from your images
2.
3.
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: QUICK AND EASY COLOUR PALETTES
2.
3.
4.
5.
6.
Copy this (Ctrl + c)
1.
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: ADDING YOUR NEW COLOURS TO YOUR BRAND KIT
7.
8.
8.
Name your palette
REPEAT FOR EACH COLOUR YOU WANT TO ADD
Paste
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: ADDING YOUR NEW COLOURS TO YOUR BRAND KIT
Generally, stick to your brand typography & fonts
One less thing for you to make decisions about
They already work together and look neat and professional
Links your new design / campaign to your brand
Saves you time!
If you REALLY need to use other fonts try searching for
“Google font combinations” or try one of these links:
https://www.canva.com/learn/best-google-font-combinations
https://inkbotdesign.com/font-combinations
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: CHOOSING FONTS AND TYPOGRAPHY
Don’t use more than 2 fonts for social media posts.
It’s also fine to use just one font and differentiate headings
using size, weight (eg. bold), style (eg. italics), colour, letter spacing, capitals etc.
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
GETTING STARTED: CHOOSING FONTS AND TYPOGRAPHY
THIS IS ALL THE SAME FONT, MONTSERRAT. THIS IS A HEADING, BOLD CAPS
Sub-headings could be a smaller size, regular weight, italic
Body copy could be smaller and regular weight. Soluta deleniti et totam cumque aliquam quia amet explicabo. Sunt mollitia et
porro sapiente. Voluptas numquam voluptatem expedita voluptatem beatae et necessitatibus. Amet et labore non et deserunt
libero nulla iure. Dolor consectetur cum laboriosam ipsum repellendus expedita quae laudantium.
If you have a social media emergency and need to put something out there asap
Canva has a function that allows you to quickly create an image to share
on multiple platforms
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN ON AN IMPOSSIBLE DEADLINE: QUICK AND DIRTY TEMPLATES
1.
On the Canva home page
select “Social Media”
2.
3.
Select “Quick Create Selection”
FOLLOW THE STEPS
1.
On the Canva home page
select “Social Media”
2.Choose Instagram post
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: CREATING A POST DESIGN
Follow along as we create these 2 post designs
Youcan make any designa template by makinga copy - it’s easiest to keep them in a folder
OR create a brand templa e and copy and paste your design
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: CREATING A POST DESIGN
Use good quality images
https://www.pexels.com
https://unsplash.com
https://blog.hootsuite.com/how-to-take-good-instagram-photos
Try “The Rule of Thirds”
Usually helps layouts look good
Works for images and layouts
Does not always apply
Use natural light
Copyright - credit when needed
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: IMPORTANT TIPS - IMAGES
Limit colours to 2 or 3 per post image
Make sure there is enough contrast (accessibility)
A 2018 survey of Facebook users in 50 countries found that more than 30% of
people report difficulty with at least one of the following: seeing, hearing, speaking,
organizing thoughts, walking, or grasping with their hands.
https://blog.hootsuite.com/inclusive-design-social-media
https://www.accessibilitychecker.org/color-contrast-checker
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: COLOURS & CONTRAST
some text
some text
It’s easiest to start with Instagram square for multiple platforms.
On some platforms mages are cropped on mobile.
Keep important info away from the edges
Facebook cover image
Facebook post image
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: LAYOUT & AUTOMATIC CROPPING
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: MORE FUN TIPS & TOOLS
You can ‘cut out’ an image from it’s background.
Make sure the image is clearly defined against the background
1. Select an image and click on “Edit image”
2.
Click on “Background remover”
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: MORE FUN TIPS & TOOLS
If you don’t have enough space for your message
spread it over several images:
“rasterbate” it.
Carousel, multiple images in one post
eg. https://www.instagram.com/p/Bf-sfoPnUq9/
Multiple images as separate posts
(only for instagram)
https://mysocialboutique.co/instagram-grid-maker
1. Upload your image
https://www.canva.com/create/mockup-generator
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: MOCKUPS IN CANVA
1. Click on “Smartmockups”
Left main menu on home page
2. Choose a mockup template
https://www.canva.com/help/mockup-design
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: MOCKUPS IN CANVA
3. Select an image
https://www.canva.com/help/mockup-design
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: MOCKUPS IN CANVA
4. Adjust and save mockup
1. Click on “Create a design” and search for “animated”
Top right
2. Click on “Animate” and choose an animation
https://blog.hootsuite.com/how-to-make-gif
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: ANIMATED GIFS IN CANVA
1. Click on “Create a design” and search for “animated”
Top right
3. Select your shape or image and click on “Animate”
Choose an animation
4. You can add new pages for more that one “slide”
2. Create your layout fist
https://blog.hootsuite.com/how-to-make-gif
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
DESIGN: ANIMATED GIFS IN CANVA
AMPLIFY: MOBILISE: CHANGE
DIGITAL COMMUNICATION STRATEGIES FOR NGOS
QUESTIONS?

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Social design tips and tricks

  • 1. SOCIAL MEDIA DESIGN TIPS & TRICKS (WITH CANVA) Hannah Williams hello@hannahwilliams.co.za 2022 AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS
  • 2. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS WHY ARE IMAGES IMPORTANT IN SOCIAL MEDIA? LinkedIn posts with images have a 98% higher comment rate on average Tweets that include visual content are three times more likely to get engagement Facebook posts with photos get more likes and comments Humans are 65% more likely to remember information if it includes an image.
  • 3. Know your audience This may vary slightly per platform, eg. LinkedIn is more serious. Look at your own platform insights. Get a sense of attitudes from past engagements. See what devices they are using. Know peak engagement times This varies by platform and industry so check your own stats. Generally it’s when people have some free time to kill - very early before work & lunchtime. Weekdays are generally good. Weekends are bad for LinkedIn, Instagram and Twitter. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS BEFORE YOU START THINKING ABOUT DESIGN:
  • 4. Design consistency is important Makes your messaging & brand instantly recognisable Keeps things professional Saves you A LOT of time Keep things interesting by using 2 or 3 set templates What types of content do you post regularly? eg. inspirational quote vs announcement Variety without being “messy” Also saves you a lot of time AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN CONSISTENCY
  • 5. Forbes on Instagram https://www.instagram.com/forbes/ Template 1: article promo Template 2: inspirational quote AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN CONSISTENCY: EXAMPLE
  • 6. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: CREATING A BASIC BRAND KIT IN CANVA left hand side 1. top right 2. upload logos 3. choose colours 4. choose fonts 5.
  • 7. top centre search box 1. Search the web for terms like “graphic design inspiration” or a term related to your campaign / post. Copy and paste the images into Canva. 2. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: CREATING A MOODBOARD IN CANVA
  • 8. Add a shape (eg. square) to your moodboard and then click on colour option HOLD IN “Alt” key and drag to duplicate 1. Now you can choose colours from your images 2. 3. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: QUICK AND EASY COLOUR PALETTES
  • 9. 2. 3. 4. 5. 6. Copy this (Ctrl + c) 1. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: ADDING YOUR NEW COLOURS TO YOUR BRAND KIT
  • 10. 7. 8. 8. Name your palette REPEAT FOR EACH COLOUR YOU WANT TO ADD Paste AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: ADDING YOUR NEW COLOURS TO YOUR BRAND KIT
  • 11. Generally, stick to your brand typography & fonts One less thing for you to make decisions about They already work together and look neat and professional Links your new design / campaign to your brand Saves you time! If you REALLY need to use other fonts try searching for “Google font combinations” or try one of these links: https://www.canva.com/learn/best-google-font-combinations https://inkbotdesign.com/font-combinations AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: CHOOSING FONTS AND TYPOGRAPHY
  • 12. Don’t use more than 2 fonts for social media posts. It’s also fine to use just one font and differentiate headings using size, weight (eg. bold), style (eg. italics), colour, letter spacing, capitals etc. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS GETTING STARTED: CHOOSING FONTS AND TYPOGRAPHY THIS IS ALL THE SAME FONT, MONTSERRAT. THIS IS A HEADING, BOLD CAPS Sub-headings could be a smaller size, regular weight, italic Body copy could be smaller and regular weight. Soluta deleniti et totam cumque aliquam quia amet explicabo. Sunt mollitia et porro sapiente. Voluptas numquam voluptatem expedita voluptatem beatae et necessitatibus. Amet et labore non et deserunt libero nulla iure. Dolor consectetur cum laboriosam ipsum repellendus expedita quae laudantium.
  • 13. If you have a social media emergency and need to put something out there asap Canva has a function that allows you to quickly create an image to share on multiple platforms AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN ON AN IMPOSSIBLE DEADLINE: QUICK AND DIRTY TEMPLATES 1. On the Canva home page select “Social Media” 2. 3. Select “Quick Create Selection” FOLLOW THE STEPS
  • 14. 1. On the Canva home page select “Social Media” 2.Choose Instagram post AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: CREATING A POST DESIGN
  • 15. Follow along as we create these 2 post designs Youcan make any designa template by makinga copy - it’s easiest to keep them in a folder OR create a brand templa e and copy and paste your design AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: CREATING A POST DESIGN
  • 16. Use good quality images https://www.pexels.com https://unsplash.com https://blog.hootsuite.com/how-to-take-good-instagram-photos Try “The Rule of Thirds” Usually helps layouts look good Works for images and layouts Does not always apply Use natural light Copyright - credit when needed AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: IMPORTANT TIPS - IMAGES
  • 17. Limit colours to 2 or 3 per post image Make sure there is enough contrast (accessibility) A 2018 survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands. https://blog.hootsuite.com/inclusive-design-social-media https://www.accessibilitychecker.org/color-contrast-checker AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: COLOURS & CONTRAST some text some text
  • 18. It’s easiest to start with Instagram square for multiple platforms. On some platforms mages are cropped on mobile. Keep important info away from the edges Facebook cover image Facebook post image AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: LAYOUT & AUTOMATIC CROPPING
  • 19. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: MORE FUN TIPS & TOOLS You can ‘cut out’ an image from it’s background. Make sure the image is clearly defined against the background 1. Select an image and click on “Edit image” 2. Click on “Background remover”
  • 20. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: MORE FUN TIPS & TOOLS If you don’t have enough space for your message spread it over several images: “rasterbate” it. Carousel, multiple images in one post eg. https://www.instagram.com/p/Bf-sfoPnUq9/ Multiple images as separate posts (only for instagram) https://mysocialboutique.co/instagram-grid-maker
  • 21. 1. Upload your image https://www.canva.com/create/mockup-generator AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: MOCKUPS IN CANVA
  • 22. 1. Click on “Smartmockups” Left main menu on home page 2. Choose a mockup template https://www.canva.com/help/mockup-design AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: MOCKUPS IN CANVA
  • 23. 3. Select an image https://www.canva.com/help/mockup-design AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: MOCKUPS IN CANVA 4. Adjust and save mockup
  • 24. 1. Click on “Create a design” and search for “animated” Top right 2. Click on “Animate” and choose an animation https://blog.hootsuite.com/how-to-make-gif AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: ANIMATED GIFS IN CANVA
  • 25. 1. Click on “Create a design” and search for “animated” Top right 3. Select your shape or image and click on “Animate” Choose an animation 4. You can add new pages for more that one “slide” 2. Create your layout fist https://blog.hootsuite.com/how-to-make-gif AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS DESIGN: ANIMATED GIFS IN CANVA
  • 26. AMPLIFY: MOBILISE: CHANGE DIGITAL COMMUNICATION STRATEGIES FOR NGOS QUESTIONS?