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Smart Specialisation

               Practical Example:
Creative Industries Network Baden-Wuerttemberg



                             Ulrich Winchenbach
                   MFG Innovation Agency for ICT and Media
                     of the State of Baden-Wuerttemberg
                            Stuttgart, 24. Mai 2012

   MFG - Mehr Innovation mit IT und Medien                   © MFG Baden-Württemberg | 1
State-wide Innovation Networks
                                   in Baden-Wuerttemberg

The Ministry of Finance and Economics provides funds from the European Regional
Development Fund (ERDF, 2007-2013) for the establishment and development of state-
wide networks in the technology and competence areas of:


   Automotive
   Fibre-based materials
   Production technology
   Mechatronics
   Logistics
   Environmental technology

 Creative industries

         MFG - Mehr Innovation mit IT und Medien            © 20.11.2012, MFG Baden-Württemberg | 2
Creative Baden-Wuerttemberg


    Mannheim = Music
                                                       Stuttgart / Ludwigsburg
                                                    = Publishing, Digital Media,
                                                              Film, Advertising,
Karlsruhe = Digital                                                 Architecture
Media, Art, Games


                                                                    Ulm = Design,
Pforzheim                                                             Media & ICT
= Fashion Design

                                                   Freiburg / Offenburg
Baden-Baden                                        = Publishing / Media
= Public Broadcasting
                               Friedrichshafen /
                               Konstanz = Mobile
                               Services
    MFG - Mehr Innovation mit IT und Medien        © 20.11.2012, MFG Baden-Württemberg | 3
MFG - Mehr Innovation mit IT und Medien
Creative Industries Network Baden-Wuerttemberg

http:kreativnetzwerk.mfg.de




   17 project partners
   30 network partners
   >100 business partners
   MFG = network manager




         MFG - Mehr Innovation mit IT und Medien   © 20.11.2012, MFG Baden-Württemberg | 5
Strategies and Goals of the Network

Creative Industries Network BW                                                   Goals
                Start Up                                                  Promote entrepreneurship
      Activities:                                                           and economic growth
      -   Start Up Camp
      -   Encourage: Start Up                 Future Trends/             Analysis / communication of
          Coaching
                                                Research                        future trends
      -   Encouragement of
          Entrepreneurship
                                          Activities:
      -   Creative Finance + Media                                           Raise awareness for
          Law                             -   Trend study
                                          -   Trend seminars                 innovation potential
                                          -   Creative Think Nets
             Networking                   -   Coaching Workshops          Cross-industry and supra-
      Activities:                             Culture and Creativity
                                                                         regional focus; Cooperation
      -   Creative Brunch                 -   Moving images in
                                              corporate communication
      -   Cluster in the forum Creative
          City                            -   GameTec+Visual
                                                                              Public Relations,
      -   Economy meets Creativity
                                              Experience for Creatives    build profile, position the
      -   Creative Forum
                                                                           network internationally
      -   Advertising Film meets
          Agency                                                          Initiate lighthouse projects
      -   Pilot database for creatives




    MFG - Mehr Innovation mit IT und Medien                                © 20.11.2012, MFG Baden-Württemberg | 6
Achievements – Bewegungsmelder 2011

For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative
Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“.


With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours
16 projects in Germany which are committed exceptionally to the culture and creative industries in
their state.




          MFG - Mehr Innovation mit IT und Medien                        © 20.11.2012, MFG Baden-Württemberg | 7
Prospects – International Networking


EU-Projects:




        MFG - Mehr Innovation mit IT und Medien   © 20.11.2012, MFG Baden-Württemberg | 8
Thank you for your attention!




Ulrich Winchenbach
+49 711 90715.313
winchenbach@mfg.de
Follow me @winchenbach
http://kreativnetzwerk.mfg.de




      MFG - Mehr Innovation mit IT und Medien   © 20.11.2012, MFG Baden-Württemberg | 9

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Smart Specialisation - Creative Industries Network Baden-Württemberg

  • 1. Smart Specialisation Practical Example: Creative Industries Network Baden-Wuerttemberg Ulrich Winchenbach MFG Innovation Agency for ICT and Media of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012 MFG - Mehr Innovation mit IT und Medien © MFG Baden-Württemberg | 1
  • 2. State-wide Innovation Networks in Baden-Wuerttemberg The Ministry of Finance and Economics provides funds from the European Regional Development Fund (ERDF, 2007-2013) for the establishment and development of state- wide networks in the technology and competence areas of:  Automotive  Fibre-based materials  Production technology  Mechatronics  Logistics  Environmental technology  Creative industries MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 2
  • 3. Creative Baden-Wuerttemberg Mannheim = Music Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Karlsruhe = Digital Architecture Media, Art, Games Ulm = Design, Pforzheim Media & ICT = Fashion Design Freiburg / Offenburg Baden-Baden = Publishing / Media = Public Broadcasting Friedrichshafen / Konstanz = Mobile Services MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 3
  • 4. MFG - Mehr Innovation mit IT und Medien
  • 5. Creative Industries Network Baden-Wuerttemberg http:kreativnetzwerk.mfg.de  17 project partners  30 network partners  >100 business partners  MFG = network manager MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 5
  • 6. Strategies and Goals of the Network Creative Industries Network BW Goals Start Up Promote entrepreneurship Activities: and economic growth - Start Up Camp - Encourage: Start Up Future Trends/ Analysis / communication of Coaching Research future trends - Encouragement of Entrepreneurship Activities: - Creative Finance + Media Raise awareness for Law - Trend study - Trend seminars innovation potential - Creative Think Nets Networking - Coaching Workshops Cross-industry and supra- Activities: Culture and Creativity regional focus; Cooperation - Creative Brunch - Moving images in corporate communication - Cluster in the forum Creative City - GameTec+Visual Public Relations, - Economy meets Creativity Experience for Creatives build profile, position the - Creative Forum network internationally - Advertising Film meets Agency Initiate lighthouse projects - Pilot database for creatives MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 6
  • 7. Achievements – Bewegungsmelder 2011 For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“. With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours 16 projects in Germany which are committed exceptionally to the culture and creative industries in their state. MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 7
  • 8. Prospects – International Networking EU-Projects: MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 8
  • 9. Thank you for your attention! Ulrich Winchenbach +49 711 90715.313 winchenbach@mfg.de Follow me @winchenbach http://kreativnetzwerk.mfg.de MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 9