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Simple Steps To Self-Publishing
A Tale of Two Authors
It was the best of times...
Hannah Morgan and Ben Woelk
2015
Why Publish A Book?
• Builds credibility
• Platform for speaking
• Passive income
• Industry recognition
2
Case Study of Ben’s Book
• Time invested
• Launch
• Timeline
• Quantity sold
• Money earned
FREE TODAY!
(http://amzn.com/B00OJMK4T2)
3
Background
4
Time Invested
5
Launch
6
Sales and Proceeds
Not getting rich any time soon.
Should have written a romance novel.
NEXT SLIDE!
7
KDP Report
8
Case Study of Hannah’s Book
• Time invested
• Launch
• Marketing
• Timeline
• Quantity sold
• Money earned
9
Time Invested
10
Launch
11
Shopping cart by
eJunkie and integrates
with PayPal
12
Sales and Proceeds
Launch
2012 32 sold $725/each
2013 12 sold $74/each
2014 13 sold $478/each
13
Lessons Learned
14
Writing
• Find your voice
• Be true to your style
• Techcomm 101--Write for your audience
15
Editing and Reviews
• Multiple stages of edits?
• Reviewed by multiple sets of eyes.
16
Design
• Interior layout
• Book cover
17
Choose A Vendor/Distributor
• Amazon KDP vs. eJunkie
• Kindle Select
• Online vs hard copy
• Why we chose online/eBook
18
Steps for Kindle Direct
Publishing
• Author in Word
• Add images
• Convert to filtered HTML
• Zip
• Upload
• Create cover
19
Steps for eJunkie
Need a website/blog
1. $5/month
2. Upload files
3. Setup products
4. Link with Paypal
5. Test
6. Sell
20
Concluding Thoughts
Have you considered
• Partnering?
• Playing to your strengths?
• Outsourcing when possible/practical?
• Calling in favors?
• Marketing consistently?
• Participating in affiliate programs?
21
Connect with Us
Ben Woelk
@BenWoelk
benwoelk.com
ben.woelk@gmail.com
Hannah Morgan
@careersherpa
careersherpa.net
hmorgan@careersherpa.net
22
Resources
Guy Kawasaki--
APE: How to Publısh a Book
Author, Publısher, Entrepreneur
Royalty-free and Attribution-free Images
http://pixabay.com/
http://www.gratisography.com/index.html
23
Legal Mumbo Jumbo
• If you will be distributing online only,
ISBN not required. ASIN for Amazon
• If printing and selling, you will need
one.
• Where to obtain ISBN
• How to get a copyright
24

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Simple Steps to Self Publishing

Editor's Notes

  1. This is a comparison of the two services…chart or something
  2. Ben
  3. Hannah