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@jasonlittle

Lean Startup
Run a smarter business

www.siliconhalton.com
Idea

@jasonlittle

Do you guys, like, make iPad
Apps?

www.siliconhalton.com
Idea

@jasonlittle

$1,500,000
18 months

www.siliconhalton.com
Build

@jasonlittle

MVP

Landing Page

www.siliconhalton.com
Measure
Landing Page Conversion Rate:	

!

12% clicked through	

30% of those filled out lead form	

2 of the 30% bought it	

85% of all mobile traffic on iOS

www.siliconhalton.com

@jasonlittle
Learn

@jasonlittle

Cool factor
Over the air updates
Simultaneous disclosure
Thought monthly subscription was a scam
Wanted offline support
www.siliconhalton.com
Mistakes
Didn’t talk to customers
Built too much too soon
Didn’t know how to price test
Didn’t know how to get actionable metrics
Weren’t solving a customer problem
www.siliconhalton.com

@jasonlittle
Lean Startup

@jasonlittle

Start with an Idea
customer asked for iPad apps

Build an MVP to test assumptions
is a basic app enough?

Measure actionable metrics
whoops, only had vanity metrics

Learn from actionable metrics
learned by visiting customers

Repeat
www.siliconhalton.com
Wish I Knew…

@jasonlittle

Vanity vs Actionable Metrics
metrics that make you feel good
metrics that make taking action hard
facebook likes, twitter followers, page views
stuff you put in a business case to lie to your boss
market research…and no evidence

www.siliconhalton.com
Now I do!

@jasonlittle

Pirate Metrics
Acquisition New eyeballs on your product or service
Activation

New users who have a ‘good’ experience

Retention

Users who came back

Referral

Users who shared your product

Revenue

Users who gave you money

www.siliconhalton.com
BUT HOW?!?!?!
Lean Startup

@jasonlittle

Agile

www.siliconhalton.com
Nah ah…

www.siliconhalton.com

@jasonlittle
1) Be Visible

www.siliconhalton.com

@jasonlittle
2) Plan Smarter

@jasonlittle

who is your target customer?

what do you think their needs are?

What do think your solution is?

Any idea how to make $$ yet?

Vision Canvas
by Roman Pichler
www.romanpichler.com
www.siliconhalton.com
3) Plan Your MVP

Product Canvas
by Roman Pichler
www.romanpichler.com
www.siliconhalton.com

@jasonlittle
4) And Add This…

@jasonlittle

metrics
A
A
R
R
R

Product Canvas
by Roman Pichler
www.romanpichler.com
www.siliconhalton.com
Questions to Ask
Who are my early adopters (personas)
!

What do I need to learn from my MVP? (metrics)
!

How do I market my MVP?
!

Where should I connect with my early adopters?
!

When should I run a new experiment?

www.siliconhalton.com

@jasonlittle
Putting it all together

@jasonlittle

Create a vision board
Build a product board
vot
Pi

Analyze pirate metrics
www.siliconhalton.com
Validation
ot

Piv

www.siliconhalton.com

@jasonlittle
Business case
ot

Piv

www.siliconhalton.com

@jasonlittle
But Maybe…

ot

Piv

www.siliconhalton.com

@jasonlittle
Where to focus?

uncertainty

Lean Startup:
- Experiments
- Customer
development
- MVP
- Maximize learning

@jasonlittle

Agile:
- Iterate on product
- Continuous delivery
- Feature toggling

time
www.siliconhalton.com
Wrap-up
Challenge your assumptions
!

Visualize ALL your data and plans
!

Don’t lie to yourself
!

Talk to customers
!

Learn how to sell

www.siliconhalton.com

@jasonlittle
Questions?

www.siliconhalton.com

@jasonlittle
Resources
Landing Pages	

- www.unbounce.com	

- www.launchrock.com	

- www.landerapp.com	

!

Metrics	

- www.piratemetrics.com	

- www.kissmetrics.com	

- www.google.com/analytics	

!
!

@jasonlittle
Other Stuff	

www.leanstartupmachine.com/validationboard	

www.leanlaunchlab.com	

www.leanstack.com	

www.wufoo.com	

www.mailchimp.com	

!
!

More Stuff	

www.chargify.com	

www.verifyapp.com

www.siliconhalton.com

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