SlideShare a Scribd company logo
www.kairaymedia.com
We Want Authority!
www.kairaymedia.com
Link Building is bad Mmkay!
www.kairaymedia.com
So Many Options
www.kairaymedia.com
• Comments
• Forums
• Directories
• Article Sites
• Organizational Sites (.gov, .edu)
• Buying Links
• Partnerships
• Link Networks
• Blogger Outreach
• Linkbait (Viral Marketing)
• Content Marketing
So Many Options
www.kairaymedia.com
• Comments
• Forums
• Directories
• Article Sites
• Organizational Sites (.gov, .edu)
• Buying Links
• Partnerships
• Link Networks
• Blogger Outreach
• Linkbait (Viral Marketing)
• Content Marketing
Is That a Bad Thing?
www.kairaymedia.com
Social Signals Are Better!
www.kairaymedia.com
Social Signals Are The Future
• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputation.”
• Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social
gives you insight into the psychology of individuals and groups. There are a
lot of people working to figure out social signals at Bing. Social reveals
intent, we’ll see how it influences search.”
• Maile Ohye (Google): “To rank well, provide an awesome product or
service, then attract buzz: natural links, +1s, likes, follows, shares…”
www.kairaymedia.com
Yeah Yeah. Give Me Links
Quality Social = Quality Natural Links!
The objective is not to “make your links appear natural”,
the objective is that your links are natural ~ Matt Cutts
www.kairaymedia.com
Why Content Marketing Works
Visibilty to Influencers
– Influencers need content
– They rely on social channels
– They see your content through their chosen channels
• This provides confidence to the influencer
– They link to or share your content
blindfiveyearold.com/social-signals-and-seo
www.kairaymedia.com
Improving Your Chances
www.kairaymedia.com
• Social Aggregation Sites
• Infographics
• Become a Resource
• Social Outreach
• Research
• Monitor for Natural Success
Social Aggregate Sites
Reddit
Inbound
Pinterest
LinkedIn Today
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
15,000,000 to 20,000,000 Views
Links From:
Infographics
• Harder to Snag
• Too Big for Social
• Consider Partnerships
- 196 links
- Jeffbullas.com
- Mediabistro.com
- HuffingtonPost
- Sitepronews
- Ranks well
www.kairaymedia.com
Be a Resource
• Influencers Love Resources
• Support Forums
• Gaps in the Market
• Vanity!
• Trending
www.kairaymedia.com
Social Outreach
• Reach out to Facebook Pages
• Work to become a Reddit Moderator
– Identify or participate in upcoming SubReddits
• Participate in Twitter Chats
• Google+ Communities
– https://plus.google.com/communities/111129321876252584400
– 23,000+ members
• LinkedIn Today Influencer
www.kairaymedia.com
Monitor for Natural Success
• Reddit .rss
• Analytics Alerts
• Social Mention Monitoring
www.kairaymedia.com
Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com

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Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014