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SEO PR Insights For Public Relations and Digital Pros

The document discusses the convergence of PR and SEO, emphasizing the importance of SEO PR in enhancing online visibility through marketing communications, public relations, and social media. It highlights the impact of Google's algorithm updates and outlines various tactics used in SEO PR to drive traffic and improve search rankings. The document also presents the immediate and long-term ROI of implementing SEO PR strategies for businesses.

Self Improvement◦
Related topics:
Search Engine Marketing• Search Engines•Link Building Strategies• Content Marketing• Search Engine Optimization•
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Search Me? PR and SEO Convergence by James Crawford Managing Director, PR Agency One February 2013 Copyright © PR Agency One 2013
my company and i: PR Agency One: • a PR agency for a digital world • Our focus is on building businesses • We believe our impact can be measured • Tracking corporate reputation – perceptions • eCommerce metrics – immediate commercial benefit Clients range from: James Crawford, Managing Director, PR Agency One • Major national and international brands • Fast-growing and forward thinking SMEs
The assumptions before we begin: I am assuming that you know the basics of: Google’s PageRank The value of links / social shares Domain / page authority The benefits of a well built and planned website Google Analytics and what can be measured... ...if not, let’s discuss it now…
what is seo pr? SEO PR improves online visibility using a range of marketing communications, public relations and social media techniques...
PR influences PageRank
Why is SEO PR becoming more relevant? … because of Google’s Penguin update and - to a lesser degree - Google Panda...
what does seo pr look like? SEO PR: consists of many traditional PR tactics puts your website at the heart of the strategy uses the social web to full effect targets links and shares is measured by driving traffic and online visibility
by doing a, we achieve b: A. Real world marketing B. SEO PR 1. ncreased visibility I 1. igh authority links H 2. rand association B 2. nline visibility O 3. onesty and trust H 3. rganic search traffic O 4. esponsive and R 4. eferral traffic R engaged 5. ocial media footprint S
examples of tactics its not just press releases that generate links... Consumer Media Trade / B2B News and Features Thought Leadership Stunts Guest Posts Features Research Product Reviews Content Marketing Competitions News and Features Advertorials Market Reports Research
one for the future: authorship l + 1ed my own post Second post is higher because of Google + circles
essential prerequisite for seo A good, content rich website that’s well planned for SEO (meta data) and is built to web standards A place on the website to publish content and link to, e.g. a blog
example of a business benefiting from seo pr Hat tip to Jackie Hole, Malcolm Coles, Richard Thornton, Rhys Wynne and Richard Kershaw, founder of Wish.co.uk for input in the next couple of slides:
example of a business benefiting from seo pr
example of a business benefiting from seo pr
example of a business benefiting from seo pr
example of a business benefiting from seo pr
example of a business benefiting from seo pr
the roi of seo pr Instant ROI: - Traffic that converts from the following sources • branded • direct • referral • long tail Long term ROI: (For me, the exciting bit) • Acquiring links and shares • building domain authority. • improving search visibility
a copy of this presentation is available here: http://www.pragencyone.co.uk/seo-pr/the-seo-pr-insights-at-search-me/
contact us James Crawford, Managing Director, PR Agency One m: 07793 441 686 e: james@pragencyone.co.uk w: www.pragencyone.co.uk
any questions?
Copyright © PR Agency One 2013