Het is relatief eenvoudig om engagement te creëren binnen een niche. Een groot bedrijf bedient veelal meerdere niches en krijgt
A. Geen engagement.
B. Schizofrenie.
C. Een IA clusterfuck.
Hoe vermijd je dit?
Het is relatief eenvoudig om engagement te creëren binnen een niche. Een groot bedrijf bedient veelal meerdere niches en krijgt
A. Geen engagement.
B. Schizofrenie.
C. Een IA clusterfuck.
Hoe vermijd je dit?
SXSW 2017 Submission -
Social is powerful. It gives the public a voice, an opportunity to rally behind a cause & make a difference. But while it can unite us, it can also divide in opinion, offer the anonymity to be cruel, & segregate rather than unify. This is the dichotomy of social, & it feels most apparent in the empowerment, & oppression, of women.
The open web has brought women’s issues to the fore, & started conversations that have too long been swept to the side. But that power to make a change can be negative too, from the #nomakeupselfie to instagram celebrities quitting over the pressure of perfection.
Through audience participation, we will run a social experiment celebrating our differences.
SXSW 2017 Submission -
Social is powerful. It gives the public a voice, an opportunity to rally behind a cause & make a difference. But while it can unite us, it can also divide in opinion, offer the anonymity to be cruel, & segregate rather than unify. This is the dichotomy of social, & it feels most apparent in the empowerment, & oppression, of women.
The open web has brought women’s issues to the fore, & started conversations that have too long been swept to the side. But that power to make a change can be negative too, from the #nomakeupselfie to instagram celebrities quitting over the pressure of perfection.
Through audience participation, we will run a social experiment celebrating our differences.
