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Statement under the Private Securities Litigation Reform Act of 1995:
This presentation contains forward-looking statements about the company’s financial and operating results, which may include expected GAAP and non-GAAP financial and other operating
and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected
current remaining performance obligation growth, expected tax rates, the one-time accounting non-cash charge that was incurred in connection with the Salesforce.org combination; stock-
based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth and sustainability goals. The achievement or success of the matters covered by
such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s
results could differ materially from the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events;
the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading
provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the
competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our
customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and
prevent, detect and remediate potential security breaches; the expenses associated with new data centers and third-party infrastructure providers; additional data center capacity; real estate
and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of
acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in
complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains
or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within the company's strategic
investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies, including delays related to the integration of
Tableau due to regulatory review by the United Kingdom Competition and Markets Authority; our ability to continue to grow unearned revenue and remaining performance obligation; our
ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development
and maintenance of the infrastructure of the Internet; the
effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those
addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential
availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax
rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility, term loan and
loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the
Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at
www.salesforce.com/investor.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Forward-Looking Statements
Dreamforce ‘19 Highlights
January 2020
Alek Gokiert |Co-leader/ Management Consultant
alek.gokiert@trailblazercgl.com
https://www.linkedin.com/in/alekgokiert
One login
Salesforce, social, or email
Longer sessions
Smarter login on return
One profile
Single source of truth
Data from all communities
Public domain
Identity Management
Trailblazer owns their ID
Many login IDs to one user
Self-managed settings
Introducing
Unified login, identity, and profile experience
● Trailblazer Community
● Trailhead
● AppExchange
● IdeaExchange
● Salesforce Events
One login
One profile
Identity Management
Get Started with
1. Click Login
2. See new login experience
a. You may see an account merge screen- yay!
3. Click your face, then click “Profile”
a. See your new Trailblazer.me profile!
4. Click your face, then click “Settings”
a. Add additional login methods
Please check out the post below to get all the details, and help
spread the word!
https://sforce.co/2uOkuoJ
Introducing Lightning Full Sandbox
Create in minutes Refresh on demand Quickly clone
Introducing Data Mask
Anonymize sensitive data in test environments
Test without exposing protected data
Meet compliance requirements
Increase productivity
Salesforce Customer 360
Trusted . Smart . Flexible . Sustainable
Connect customer data
into single global ID
Single Source of Truth
(SSOT)
Authenticate customer logins
Govern privacy and consent
Case
s
Orders
Website data
External data
Activitie
s
Campaigns
Personalize experiences
Accelerate Transformation
Quickly turn-on pre-configured industry-relevant
innovation to speed up time-to-value
Unify The Experience
AI-powered insights & guidance drive contextual
interactions across lines of business to unify the
employee and customer experience
Trusted Platform for Industry
Industry Clouds extend the Salesforce Customer 360
Platform with industry-relevant data models, APIs, and
workflow
The world’s #1 CRM for industry transformation
Customer 360 Industries
Financial Services Cloud
Health Cloud
Government Cloud
Philanthropy Cloud
Consumer Goods Cloud
Manufacturing Cloud
Education Cloud
Non-Profit Cloud
Sustainability Cloud
World’s #1 trusted sales solution
Customer 360 Sales
Accelerate Sales Growth
High velocity sales automation
Collaborative partner management (PRM)
Integrated quoting & billing (CPQ)
Sell Smarter with Einstein
Insight-guided analytics
Built-in voice assistant
Predictive forecasting
Easy, Flexible Platform
Fully configurable with clicks, not code
Complete ecosystem
60M real-time dashboards & reports per day
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
25%
average increase
in revenue
Personalized Service at Scale
71M case interactions per day
Connected omni-channel digital engagement
Field service optimization
Service Smarter with Einstein
AI-powered agent recommendations
Integrated automation & bots
Proactive connected service (IoT)
Easy, Flexible Platform
Fully configurable with clicks, not code
Complete ecosystem
World’s #1 trusted service solution
Customer 360 Service
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
30%
higher customer
satisfaction
Personalized Engagement at Enterprise Scale
Unified email, mobile, social, & ads
Real-time, personalized interactions
Automated lead management
Market Smarter with Einstein
Intelligent customer insights & guidance
with Datorama
4.1B personalized emails sent per day
Easy, Flexible Platform
Connected Google Analytics
Complete ecosystem
Integrated sales, service, & commerce
World’s #1 trusted marketing solution
Customer 360 Marketing
Source: Salesforce Customer Success Survey conducted from 2017-2019.
Survey respondents were 3,384 Salesforce customers randomly selected.
30%
higher ROI
MuleSoft: World’s #1 trusted integration platform
Customer 360 Integration
Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey
respondents were 3,384 Salesforce customers randomly selected.
70%
increased
productivity
Unlock and Unify Data Across the Enterprise
Automated security
Intelligent data transformation
Create Smarter Connected Experiences
API & integration marketplace
Pre-built connectors, templates, and accelerators
Easy, Flexible API Platform
Connectivity for on-premise & cloud
Full lifecycle API management
Complete API marketplace
2B integration transactions per day
MuleSoft Accelerators for Customer 360
New Salesforce Mobile App
Build mobile experiences powered by AI
Salesforce Content Management System (CMS)
Deliver content to any digital experience, fast
Pages & Banners
News &
Promotions
Emails & Social Data
Powerfully Simple
Empower every team with easy-to-use
tools.
Fast & Flexible
Scale content to any experience on any
channel
Connected
Power and personalize with CRM data
Open Sourcing Lightning Base Components
Jump-start UI development
Build consistent enterprise-grade UIs
with reusable building blocks
Extend and contribute
Add, change, remove functionality and
contribute your changes
Learn by exploring
Explore source code and see how they
are built for speed and scale
Introducing Salesforce Evergreen
Leverage serverless architecture
Create event-driven apps using functions
and microservices patterns
Combine code and low-code
Write functions in Node.js, Java and Apex
and leverage them in low-code builders
Scale elastically
Build customer and employee apps with
elastic compute powered by Kubernetes
Build with functions and microservices
Introducing the Salesforce API Portal
​Discover Salesforce APIs in one place
​Learn with interactive documentation
Engage with the ecosystem
Connect everything with APIs
Create Smart Connected Experiences
Einstein Vision & Language
Build and integrate your custom
models with clicks
Einstein Multi-Language
Analyze written text, now in six
languages
Einstein OCR
Identify text in images, associated
entities and tables
Einstein Voice
Create your own voice skills and
deploy to any device
PILOT
PILOT
BETA
Connect Partners in a Trusted Way
Salesforce Blockchain
Build, run, and test Lightning Web Components locally
Introducing Local Development
Einstein Analytics for B2B Marketing
Uncover new marketing insights, attribute impact,
and get AI-driven recommendations
Einstein Messaging Insights
Optimize campaigns with aggregate insights
on what works
Einstein Content Selection
Personalize every message in real-time at scale
Einstein Copy Insights
Boost asset engagement with best performing phrases
Einstein for Marketing NEW
NEW
GA 2020
Interactive Email
Collect more customer insights
Embed reviews, progressive profiles, and lead
forms in email
Use data to drive personalization
Respond with relevant content and kick off sales
and customer service actions
Boost engagement and get results
Customers can take action with compelling
interactive content
NEW
NEW
GA 2020
Salesforce Sydney Trailblazer User Group Global Gathering Dreamforce ‘19 Highlights

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Salesforce Sydney Trailblazer User Group Global Gathering Dreamforce ‘19 Highlights

  • 1.
  • 2. Statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company’s financial and operating results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, the one-time accounting non-cash charge that was incurred in connection with the Salesforce.org combination; stock- based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth and sustainability goals. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with new data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within the company's strategic investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies, including delays related to the integration of Tableau due to regulatory review by the United Kingdom Competition and Markets Authority; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility, term loan and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change. Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. Forward-Looking Statements
  • 3.
  • 4. Dreamforce ‘19 Highlights January 2020 Alek Gokiert |Co-leader/ Management Consultant alek.gokiert@trailblazercgl.com https://www.linkedin.com/in/alekgokiert
  • 5. One login Salesforce, social, or email Longer sessions Smarter login on return One profile Single source of truth Data from all communities Public domain Identity Management Trailblazer owns their ID Many login IDs to one user Self-managed settings Introducing
  • 6. Unified login, identity, and profile experience ● Trailblazer Community ● Trailhead ● AppExchange ● IdeaExchange ● Salesforce Events One login One profile Identity Management
  • 7. Get Started with 1. Click Login 2. See new login experience a. You may see an account merge screen- yay! 3. Click your face, then click “Profile” a. See your new Trailblazer.me profile! 4. Click your face, then click “Settings” a. Add additional login methods Please check out the post below to get all the details, and help spread the word! https://sforce.co/2uOkuoJ
  • 8. Introducing Lightning Full Sandbox Create in minutes Refresh on demand Quickly clone
  • 9. Introducing Data Mask Anonymize sensitive data in test environments Test without exposing protected data Meet compliance requirements Increase productivity
  • 10. Salesforce Customer 360 Trusted . Smart . Flexible . Sustainable
  • 11. Connect customer data into single global ID Single Source of Truth (SSOT) Authenticate customer logins Govern privacy and consent Case s Orders Website data External data Activitie s Campaigns Personalize experiences
  • 12. Accelerate Transformation Quickly turn-on pre-configured industry-relevant innovation to speed up time-to-value Unify The Experience AI-powered insights & guidance drive contextual interactions across lines of business to unify the employee and customer experience Trusted Platform for Industry Industry Clouds extend the Salesforce Customer 360 Platform with industry-relevant data models, APIs, and workflow The world’s #1 CRM for industry transformation Customer 360 Industries Financial Services Cloud Health Cloud Government Cloud Philanthropy Cloud Consumer Goods Cloud Manufacturing Cloud Education Cloud Non-Profit Cloud Sustainability Cloud
  • 13. World’s #1 trusted sales solution Customer 360 Sales Accelerate Sales Growth High velocity sales automation Collaborative partner management (PRM) Integrated quoting & billing (CPQ) Sell Smarter with Einstein Insight-guided analytics Built-in voice assistant Predictive forecasting Easy, Flexible Platform Fully configurable with clicks, not code Complete ecosystem 60M real-time dashboards & reports per day Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey respondents were 3,384 Salesforce customers randomly selected. 25% average increase in revenue
  • 14. Personalized Service at Scale 71M case interactions per day Connected omni-channel digital engagement Field service optimization Service Smarter with Einstein AI-powered agent recommendations Integrated automation & bots Proactive connected service (IoT) Easy, Flexible Platform Fully configurable with clicks, not code Complete ecosystem World’s #1 trusted service solution Customer 360 Service Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey respondents were 3,384 Salesforce customers randomly selected. 30% higher customer satisfaction
  • 15. Personalized Engagement at Enterprise Scale Unified email, mobile, social, & ads Real-time, personalized interactions Automated lead management Market Smarter with Einstein Intelligent customer insights & guidance with Datorama 4.1B personalized emails sent per day Easy, Flexible Platform Connected Google Analytics Complete ecosystem Integrated sales, service, & commerce World’s #1 trusted marketing solution Customer 360 Marketing Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey respondents were 3,384 Salesforce customers randomly selected. 30% higher ROI
  • 16. MuleSoft: World’s #1 trusted integration platform Customer 360 Integration Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey respondents were 3,384 Salesforce customers randomly selected. 70% increased productivity Unlock and Unify Data Across the Enterprise Automated security Intelligent data transformation Create Smarter Connected Experiences API & integration marketplace Pre-built connectors, templates, and accelerators Easy, Flexible API Platform Connectivity for on-premise & cloud Full lifecycle API management Complete API marketplace 2B integration transactions per day MuleSoft Accelerators for Customer 360
  • 17. New Salesforce Mobile App Build mobile experiences powered by AI
  • 18. Salesforce Content Management System (CMS) Deliver content to any digital experience, fast Pages & Banners News & Promotions Emails & Social Data Powerfully Simple Empower every team with easy-to-use tools. Fast & Flexible Scale content to any experience on any channel Connected Power and personalize with CRM data
  • 19. Open Sourcing Lightning Base Components Jump-start UI development Build consistent enterprise-grade UIs with reusable building blocks Extend and contribute Add, change, remove functionality and contribute your changes Learn by exploring Explore source code and see how they are built for speed and scale
  • 20. Introducing Salesforce Evergreen Leverage serverless architecture Create event-driven apps using functions and microservices patterns Combine code and low-code Write functions in Node.js, Java and Apex and leverage them in low-code builders Scale elastically Build customer and employee apps with elastic compute powered by Kubernetes Build with functions and microservices
  • 21. Introducing the Salesforce API Portal ​Discover Salesforce APIs in one place ​Learn with interactive documentation Engage with the ecosystem Connect everything with APIs
  • 22. Create Smart Connected Experiences Einstein Vision & Language Build and integrate your custom models with clicks Einstein Multi-Language Analyze written text, now in six languages Einstein OCR Identify text in images, associated entities and tables Einstein Voice Create your own voice skills and deploy to any device PILOT PILOT BETA
  • 23. Connect Partners in a Trusted Way Salesforce Blockchain
  • 24. Build, run, and test Lightning Web Components locally Introducing Local Development
  • 25. Einstein Analytics for B2B Marketing Uncover new marketing insights, attribute impact, and get AI-driven recommendations Einstein Messaging Insights Optimize campaigns with aggregate insights on what works Einstein Content Selection Personalize every message in real-time at scale Einstein Copy Insights Boost asset engagement with best performing phrases Einstein for Marketing NEW NEW GA 2020
  • 26. Interactive Email Collect more customer insights Embed reviews, progressive profiles, and lead forms in email Use data to drive personalization Respond with relevant content and kick off sales and customer service actions Boost engagement and get results Customers can take action with compelling interactive content NEW NEW GA 2020