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PRODUCT OFFERING
IN CRM SPACE-
SALESFORCE.COM &
INFUSIONSOFTGroup # 1
P. Alakananda 13PGP037
Ruchi Sao 13PGP048
Geeta Hansdah 13PGP079
Sai Shilpa 13PGP124
Arthur Leprovost 14SEP001
OVERVIEW
•Introduction
•Product offerings
•Additional offerings
•Pluses
•Minuses
Infusionsoft
•Introduction
•Product offerings
•Additional Offerings
•Pluses
•Minuses
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 2
SALESFORCE.COM
•Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave
Moellenhoff and Frank Dominguez as a company specializing in Software as a
service (SaaS).
•salesforce.com, inc. provides enterprise cloud computing solutions to various
businesses and industries worldwide.
• They sell to businesses of all sizes and in almost every industry worldwide on a
subscription basis through our direct sales efforts and also indirectly through
partners. The system offers a broad suite of CRM applications for small, mid-
market, and enterprise organizations, with a focus on sales and support.
•salesforce.com, inc. sells and markets its services primarily through its direct sales
force, as well as through global consulting firms, systems integrators, and regional
partners.
•In terms of SaaS revenues, customer acquisitions and user subscriptions the
company is a clear market share leader.
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 3
PRODUCT OFFERINGS
•The company offers four core service offerings, involving sales force
automation, customer service and support automation, marketing automation,
and the platform:
 Sales Cloud for sales force automation, which enables companies to grow their sales pipelines,
close deals, improve sales productivity, and gain business insights.
Service Cloud that enables companies to connect with their customers and address their service
and support needs.
Marketing Cloud, which enables companies to bring in data from any source and deliver
personalized interactions to any customer across any channel through email, mobile, social,
Web, marketing automation, and data analytics from a single platform.
Salesforce1 Platform, a cloud platform for developing customer apps.
It also provides professional services, including consulting, deployment, training,
implementation, integration, and campaign services to its customers to facilitate the adoption
of its social and mobile cloud solutions.
• These offerings are intuitive and easy-to-use, can be deployed rapidly,
customized easily and integrated with other platforms and enterprise
applications, or apps.
3/22/2016 INDIAN INSTITUTE OF MANAGEMENT RAIPUR 4
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 5
Offer consulting, deployment, training, implementation, integration and campaign
services to our customers to facilitate the adoption of our social and mobile cloud
solutions.
Offer a number of traditional classroom and online educational classes
Also offer classes for our partners who deploy our service on behalf of our
customers.
ADDITIONAL OFFERINGS
PLUSES
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 6
Proven innovator. It
alone separates
salesforce.com from
others
User interface
maximizes
consumer
technologies to
deliver a simple user
experience
Software longevity
and increased
payback for
customers
Multiple industry
specific or vertical
market solutions
Simple user
interface that is well
received by users
new to online
systems.
MINUSES
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 7
Overly simple user
interface that is quickly
outgrown by
experienced
users.
Customization toolkits
can be cumbersome to
use, even to many
seasoned
administrators
Lots of screen
refreshes and scrolling
up and down; the
transition between
multiple screens to
process transactions
can deliver a tedious
experience
It is the highest priced
product in SaaS CRM
industry.
Several competitors
have exceeded
Salesforce’s CRM
features and functions
INFUSIONSOFT
•Arizona based provider of sales &
marketing automation software for
small & mid size businesses through
cloud based platform
•Founded in 2001 by brothers Scott
and Eric Martineau and Clate Mask
(CEO)
•Ranked 13th in Fortune Magazine as
Best medium –Size workplace in U.S
by Great Place to Work
•Revenues grew 50% to $39 million in
2012 with 12,000 customers
dispersed in 70 countries
•Added and implemented more than
3,000 new customers in 2012
•Investment of $54 million by
Goldman Sachs in 2012
“Our software, services and
educational content help small
businesses get organized, grow
sales and save time. By combining
sales and marketing tools in one
system, we help entrepreneurs save
time and simplify operations.”
“About one-third of Infusionsoft’s
employees are former
entrepreneurs”
― Clate Mask
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 8
PRODUCT OFFERING
Target Market: Small and medium size business and ecommerce companies with two to
25 employees
All in one place- CRM System, email marketing and ecommerce
Campaign builder- designed to enable users to streamline the creation and launch of
trigger-based, automated campaigns
Create landing pages, track the effectiveness of social activities and automatically
trigger actions based on social behaviour
Integrating social media channels for content sharing and capturing leads
Grounding all marketing communications through emails, social media and phone calls
in customer database3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 9
ADDITIONAL OFFERINGS
Training services- webinars, live events, videos, articles, Library etc.
Infusionsoft mobile- Access through phone
Kick start services including marketing mentor, data transfer assistance, current
marketing assistance
Marketplace : Partnered with more than 50 third-party applications like gmail,
customer hub, WordPress etc help in easy sync of cloud data
Lifecycle marketing- Helps in designing marketing plan and provides an idea of how
to attract, whom to sell and how to WOW them
Scorecard to monitor and assess marketing plan
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 10
PLUSES
All in one fully
integrated
automation
system
Very flexible email
list segmentation
Reports, Graphs
and visual tools
providing quick
assessment
Reports are
accessible from
multiple location
and devices
Dashboard is fully
customizable
depending upon
function required
Template are
available to
generate quick
marketing
campaigns and
landing pages
Time saving for
busy marketers
Competitive
advantage due to
entrepreneurial
workforce
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 11
MINUSES
Flat learning curve
Limited number of
package with fixed
modules wherein client
has to pay for
unwanted services
Expensive training
package ($2000)
forced upon every
subscriber
Criticized for
differential discounts
No customized
offering and no trial
options
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 12
REFERENCES
http://claritylab.co/should-you-use-infusionsoft-get-the-tech-husband-
review/
https://smallbusiness.yahoo.com/advisor/infusionsoft-review-automation-
marketing-software-small-medium-businesses-184518369.html
http://www.demandgenreport.com/industry-topics/archives/feature-
articles/1043-infusionsoft-expands-solution-portfolio-closes-3000-new-
customers-in-2011-.html#.VGtaPvmUf3Y
http://www.dmnews.com/major-infusion-for-infusionsoft/article/275156/
3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 13
http://www.sec.gov/Archives/edgar/data/1108524/000119312514084762/d6480
28d10k.htm
http://www.slideshare.net/chuckschaeffer/salesforce-pros-and-cons-15510566
http://www.crmexposed.com/compare-salesforcecom-advantages-
disadvantages.php
http://www.salesboom.com/salesboom_salesforce_compared/9-reasons-to-leave-
salesforce.html

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Salesforce & Infusionsoft

  • 1. PRODUCT OFFERING IN CRM SPACE- SALESFORCE.COM & INFUSIONSOFTGroup # 1 P. Alakananda 13PGP037 Ruchi Sao 13PGP048 Geeta Hansdah 13PGP079 Sai Shilpa 13PGP124 Arthur Leprovost 14SEP001
  • 2. OVERVIEW •Introduction •Product offerings •Additional offerings •Pluses •Minuses Infusionsoft •Introduction •Product offerings •Additional Offerings •Pluses •Minuses 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 2
  • 3. SALESFORCE.COM •Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez as a company specializing in Software as a service (SaaS). •salesforce.com, inc. provides enterprise cloud computing solutions to various businesses and industries worldwide. • They sell to businesses of all sizes and in almost every industry worldwide on a subscription basis through our direct sales efforts and also indirectly through partners. The system offers a broad suite of CRM applications for small, mid- market, and enterprise organizations, with a focus on sales and support. •salesforce.com, inc. sells and markets its services primarily through its direct sales force, as well as through global consulting firms, systems integrators, and regional partners. •In terms of SaaS revenues, customer acquisitions and user subscriptions the company is a clear market share leader. 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 3
  • 4. PRODUCT OFFERINGS •The company offers four core service offerings, involving sales force automation, customer service and support automation, marketing automation, and the platform:  Sales Cloud for sales force automation, which enables companies to grow their sales pipelines, close deals, improve sales productivity, and gain business insights. Service Cloud that enables companies to connect with their customers and address their service and support needs. Marketing Cloud, which enables companies to bring in data from any source and deliver personalized interactions to any customer across any channel through email, mobile, social, Web, marketing automation, and data analytics from a single platform. Salesforce1 Platform, a cloud platform for developing customer apps. It also provides professional services, including consulting, deployment, training, implementation, integration, and campaign services to its customers to facilitate the adoption of its social and mobile cloud solutions. • These offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated with other platforms and enterprise applications, or apps. 3/22/2016 INDIAN INSTITUTE OF MANAGEMENT RAIPUR 4
  • 5. 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 5 Offer consulting, deployment, training, implementation, integration and campaign services to our customers to facilitate the adoption of our social and mobile cloud solutions. Offer a number of traditional classroom and online educational classes Also offer classes for our partners who deploy our service on behalf of our customers. ADDITIONAL OFFERINGS
  • 6. PLUSES 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 6 Proven innovator. It alone separates salesforce.com from others User interface maximizes consumer technologies to deliver a simple user experience Software longevity and increased payback for customers Multiple industry specific or vertical market solutions Simple user interface that is well received by users new to online systems.
  • 7. MINUSES 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 7 Overly simple user interface that is quickly outgrown by experienced users. Customization toolkits can be cumbersome to use, even to many seasoned administrators Lots of screen refreshes and scrolling up and down; the transition between multiple screens to process transactions can deliver a tedious experience It is the highest priced product in SaaS CRM industry. Several competitors have exceeded Salesforce’s CRM features and functions
  • 8. INFUSIONSOFT •Arizona based provider of sales & marketing automation software for small & mid size businesses through cloud based platform •Founded in 2001 by brothers Scott and Eric Martineau and Clate Mask (CEO) •Ranked 13th in Fortune Magazine as Best medium –Size workplace in U.S by Great Place to Work •Revenues grew 50% to $39 million in 2012 with 12,000 customers dispersed in 70 countries •Added and implemented more than 3,000 new customers in 2012 •Investment of $54 million by Goldman Sachs in 2012 “Our software, services and educational content help small businesses get organized, grow sales and save time. By combining sales and marketing tools in one system, we help entrepreneurs save time and simplify operations.” “About one-third of Infusionsoft’s employees are former entrepreneurs” ― Clate Mask 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 8
  • 9. PRODUCT OFFERING Target Market: Small and medium size business and ecommerce companies with two to 25 employees All in one place- CRM System, email marketing and ecommerce Campaign builder- designed to enable users to streamline the creation and launch of trigger-based, automated campaigns Create landing pages, track the effectiveness of social activities and automatically trigger actions based on social behaviour Integrating social media channels for content sharing and capturing leads Grounding all marketing communications through emails, social media and phone calls in customer database3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 9
  • 10. ADDITIONAL OFFERINGS Training services- webinars, live events, videos, articles, Library etc. Infusionsoft mobile- Access through phone Kick start services including marketing mentor, data transfer assistance, current marketing assistance Marketplace : Partnered with more than 50 third-party applications like gmail, customer hub, WordPress etc help in easy sync of cloud data Lifecycle marketing- Helps in designing marketing plan and provides an idea of how to attract, whom to sell and how to WOW them Scorecard to monitor and assess marketing plan 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 10
  • 11. PLUSES All in one fully integrated automation system Very flexible email list segmentation Reports, Graphs and visual tools providing quick assessment Reports are accessible from multiple location and devices Dashboard is fully customizable depending upon function required Template are available to generate quick marketing campaigns and landing pages Time saving for busy marketers Competitive advantage due to entrepreneurial workforce 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 11
  • 12. MINUSES Flat learning curve Limited number of package with fixed modules wherein client has to pay for unwanted services Expensive training package ($2000) forced upon every subscriber Criticized for differential discounts No customized offering and no trial options 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 12
  • 13. REFERENCES http://claritylab.co/should-you-use-infusionsoft-get-the-tech-husband- review/ https://smallbusiness.yahoo.com/advisor/infusionsoft-review-automation- marketing-software-small-medium-businesses-184518369.html http://www.demandgenreport.com/industry-topics/archives/feature- articles/1043-infusionsoft-expands-solution-portfolio-closes-3000-new- customers-in-2011-.html#.VGtaPvmUf3Y http://www.dmnews.com/major-infusion-for-infusionsoft/article/275156/ 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 13 http://www.sec.gov/Archives/edgar/data/1108524/000119312514084762/d6480 28d10k.htm http://www.slideshare.net/chuckschaeffer/salesforce-pros-and-cons-15510566 http://www.crmexposed.com/compare-salesforcecom-advantages- disadvantages.php http://www.salesboom.com/salesboom_salesforce_compared/9-reasons-to-leave- salesforce.html