SlideShare a Scribd company logo
Zdeněk Dvořák @LinkiCZ
Rychlý audit www.kamir.cz
On-page
Google i Seznam indexují
podobné množství stránek
Jen 16% z nich má
organickou návštěvnost
On-page
Na webu se nepoužívá
meta name=“robots“
Indexace tak není řízená
On-page
Ne všechny nepoužívané
parametry jsou blokovány v
robots.txt
?ps= nic na stránce nemění
?ra= nic na stránce nemění
3 944 URL
On-page
Přístup k filtrům nefunguje
bez JavaScriptu
On-page
Filtry nejsou průchozí pro
crawlery
On-page
Ale některé parametry
mají hledanost
On-page
Do XML sitemap se posílají
URL se stavem 404
On-page
Ne všechy URL nalezené
crawlerem do sitemap vstupují
Off-page
Web měl dříve problémy se
spamem
Off-page
Některé zpětné odkazy vedou na
404
Off-page
Z TOP 100 organických vstupních
stránek 48 nemá žádný zpětný
odkaz
Off-page
S konkurencí podle dat bojuje
ale dobře
Off-page
S konkurencí podle dat bojuje
ale dobře
Off-page
Zajímavé používané odkazové
taktiky
Off-page
Zajímavé používané odkazové
taktiky
Off-page
Zajímavé používané odkazové
taktiky
Off-page
Zajímavé používané odkazové
taktiky konkurence
• Chovatelské stanice
• Stránky pejsků na estranky.cz
Off-page
Moje nápady na odkazové taktiky
• Sponzoring útulky
• Sponzoring kynologické
kluby
• Myslivecké spolky
• Partner sekce Heuréka
Off-page
Hlavní příležitosti pro růst
• Revize fungování
parametrických filtrů
• Rozšířit sponzorské aktivy
(přes slevy?)
• Necílit sponzorské linky jen
na homepage

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Rychlý SEO audit Kamir.cz z Czech Online Expo

Editor's Notes

  1. Co k webu bylo k dispozici? Google Analytics, GSC a Seznam Reporter
  2. Funguje více v angličtině, ale i v češtině něco ukáže.
  3. Jde o parametry řazení, které lze vynechat z procházení
  4. S vypnutým JS se nejde dostat k filtrům.
  5. Jde o parametry řazení, které lze vynechat z procházení
  6. Jde o parametry řazení, které lze vynechat z procházení
  7. Ne všechny z tohoto objemu jsou rozbité, musí se to projít.
  8. Lepší je jen spokojenypes.cz a podobně na tom bude equiservis.
  9. Sponzor závodů.
  10. Odkaz od dodavatele zboží. To by se určitě dalo škálovat.
  11. Podpora veterinární stanice.
  12. Jak by se taktiky daly rozšířit?
  13. Hlavní příležitosti pro rozvoj v SEO.