This very short document consists of only a few words and does not provide enough context or information to generate a meaningful multi-sentence summary. It contains the words "Ehm?", "Why?", "See!", and "'kay." but does not form a coherent statement or have a clear topic.
The document discusses the name "Backslash" for a collection of random thoughts and insights. Diane suggests changing the name to "Spark" but Kevin thinks "Backslash" is still a good name. Diane agrees to keep the name "Backslash". The document also includes several quotes and thoughts on various topics.
This document is a resume for Josh Webb, who is a creative director with 8 years of experience in interactive projects. He is described as someone who refuses to grow up, believes imagination drives innovation, and can translate business goals into creative dreams and realities. The resume highlights two past projects where Josh served as Associate Creative Director: an interactive microsite for Universal Orlando Resort that brought their attractions to life online, and an interactive microsite for UPS coinciding with an ad campaign. Both projects received recognition.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
How to become a great Art Director or DesignerDavid Bell
How to Art Direct great ideas
What you will learn is how to better use your Art Director’s skills to craft your ideas.
This is a creative lecture that was designed and written for the students of ADMA's Creative School. It has been written for Art Directors first and foremost but also with Copywriters in mind.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Another 33 things I know about Art DirectionDavid Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here are 33 more things I know about Art Direction. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
In this file, you can ref interview materials for creative such as, creative situational interview, creative behavioral interview, creative phone interview, creative interview thank you letter, creative interview tips …
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
This very short document consists of only a few words and does not provide enough context or information to generate a meaningful multi-sentence summary. It contains the words "Ehm?", "Why?", "See!", and "'kay." but does not form a coherent statement or have a clear topic.
The document discusses the name "Backslash" for a collection of random thoughts and insights. Diane suggests changing the name to "Spark" but Kevin thinks "Backslash" is still a good name. Diane agrees to keep the name "Backslash". The document also includes several quotes and thoughts on various topics.
This document is a resume for Josh Webb, who is a creative director with 8 years of experience in interactive projects. He is described as someone who refuses to grow up, believes imagination drives innovation, and can translate business goals into creative dreams and realities. The resume highlights two past projects where Josh served as Associate Creative Director: an interactive microsite for Universal Orlando Resort that brought their attractions to life online, and an interactive microsite for UPS coinciding with an ad campaign. Both projects received recognition.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
How to become a great Art Director or DesignerDavid Bell
How to Art Direct great ideas
What you will learn is how to better use your Art Director’s skills to craft your ideas.
This is a creative lecture that was designed and written for the students of ADMA's Creative School. It has been written for Art Directors first and foremost but also with Copywriters in mind.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Another 33 things I know about Art DirectionDavid Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here are 33 more things I know about Art Direction. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
In this file, you can ref interview materials for creative such as, creative situational interview, creative behavioral interview, creative phone interview, creative interview thank you letter, creative interview tips …
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
TBWA creates brand behavior through disruptive ideas across media. With over 12,000 employees in 267 agencies across 77 countries, TBWA focuses on being one of the most creative companies in the world. TBWA is ranked in the top ten worldwide advertising agencies and was named international network of the decade by Advertising Age in 2010. TBWA is part of Omnicom Group and creates marketing solutions for global clients through its specialty divisions.
TBWA was named the 2008 Global Agency of the Year by both Adweek and Ad Age magazines, recognizing its strong client relationships, growth, creative work, embrace of digital, and leadership transition. The network has fostered an inclusive and collaborative culture that has allowed it to operate effectively on behalf of clients like Visa and Pepsi. In addition, TBWA was awarded several other honors, including CEO Tom Carroll being named Executive of the Year and TBWA\Chiat\Day ranking 2nd on Ad Age's A-List of top agencies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The designer created a typeface inspired by contours, human signs, semiotics, and contortionists. Everyday signs help communicate commands, warnings, and clues and indicate future change. The shapes that contortionists transform into demonstrate extraordinary human capability and prove that limits are only as real as the mind comprehends. The typeface is named Semiotic to represent the importance of sign conventions and sign theory in communication and understanding behavioral patterns.
The document appears to be a series of advertisements for Standard Bank in South Africa. The ads promote connecting with the bank for opportunities and moving forward, and encourage donations to support education and healthcare programs. Standard Bank works with schools and orphanages across South Africa. The bank provides various financial services, including asset financing for equipment.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
TBWA creates brand behavior through disruptive ideas across media. With over 12,000 employees in 267 agencies across 77 countries, TBWA focuses on being one of the most creative companies in the world. TBWA is ranked in the top ten worldwide advertising agencies and was named international network of the decade by Advertising Age in 2010. TBWA is part of Omnicom Group and creates marketing solutions for global clients through its specialty divisions.
TBWA was named the 2008 Global Agency of the Year by both Adweek and Ad Age magazines, recognizing its strong client relationships, growth, creative work, embrace of digital, and leadership transition. The network has fostered an inclusive and collaborative culture that has allowed it to operate effectively on behalf of clients like Visa and Pepsi. In addition, TBWA was awarded several other honors, including CEO Tom Carroll being named Executive of the Year and TBWA\Chiat\Day ranking 2nd on Ad Age's A-List of top agencies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The designer created a typeface inspired by contours, human signs, semiotics, and contortionists. Everyday signs help communicate commands, warnings, and clues and indicate future change. The shapes that contortionists transform into demonstrate extraordinary human capability and prove that limits are only as real as the mind comprehends. The typeface is named Semiotic to represent the importance of sign conventions and sign theory in communication and understanding behavioral patterns.
The document appears to be a series of advertisements for Standard Bank in South Africa. The ads promote connecting with the bank for opportunities and moving forward, and encourage donations to support education and healthcare programs. Standard Bank works with schools and orphanages across South Africa. The bank provides various financial services, including asset financing for equipment.