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RBS
Road Beacon System
 The new global road sign paradigm


      presentation to industry and investors
                      2011
                                               1
Agenda
1. Introduction

2. RBS: a revolutionary concept

3. Project history and current status

4. The Technology

5. The Market

6. The Challenge

7. The Opportunity

                                        2
1. Introduction
    Who we are




                  3
1. Introduction
• Armengol Torres
  armengol@intelligentconsulting.net
                                                                             Intelligent Signage for an
  Inventor, entrepreneur, concept developer.                                   increasingly complex
                                                                                   environment…

• Road Beacon System [RBS]
  Is an entrepreneurs project in development phase, looking for the support of
  industry and investment.




                                                                                                          4
1. Introduction
• Based in Barcelona, SPAIN, founded a
  startup company developing AmI
  oriented solutions

• Applications oriented to road safety,
  indoor positioning (RTLS), work safety,
  early forest fire alerts, blinds guiding,…

• Won local, regional, an Spanish public
  funding and recognition for its projects



                                               5
1. Introduction
Some featured projects:

• Firemen of Barcelona:
  Positioning and guiding system for
  underground fire supporting services
  -   All control from outside safe vehicle
  -   Knowing were is everyone and how well
  -   Individual air bottle monitoring
  -   Dead-man alert
  -   Get out alerts
  -   Gas leakage detection
  -   Local temperatures plotting
  -   Every thing audited. Twin backup


                                              6
1. Introduction
Some featured projects:

• High risk industry:
  Positioning and alert system for high risk
  workers in hostile environments
  -   All control from surveillance site
  -   Knowing were is everyone and how well
  -   Panic button
  -   Dead-man alert
  -   Every thing audited. Backup




                                               7
2. RBS: a revolutionary concept
       Why RBS is the best choice for
  deploying the onboard road sign paradigm




                                             8
Road Signs history   120 BC: All roads led to Rome

                     Mile stones were used on a regular distance from each other. On the poles
                     was indicated how far one was from Rome. After the collapse of the Roman
                     Empire this system was maintained, the poles were decorated and
                     contained more and more information. Fe. how much had to paid to use
                     road, how far it was to the next city, etc..

                     1908 and then: Colors, shapes, images and text

                     Organizations for tourism were active in road sign placement proposing
                     direction signs, but also warning signs. At the first International Road
                     Congress (1908, Paris) several countries showed proposals as to how the
                     traveler could be guided and warned. It became clear there and then that it
                     would become of utmost importance to come to a common system.

                     Many national and international congresses on this subject followed and
                     gradually a consequent European system of direction signs, warning signs
                     do- and -don't- signs were agreed upon. First the discussion was about
                     clarity of shape and meaning, later about reflectivity and pure form.


                                                                                                   9
Road Signs history   1868: The traffic light

                     On December 10, 1868, the first traffic lights were installed outside the
                     Houses of Parliament in London. They resembled railway signals of the
                     time, with semaphore arms and red and green gas lamps for night use.
                     The modern electric traffic light is an American invention. As early as
                     1912, Salt Lake City policeman Lester Wire set up the first red-green electric
                     traffic lights. The first three-color traffic lights were introduced in New York
                     and Detroit in 1920.

                     The first interconnected traffic signal system could be seen in Salt Lake
                     City, Utah in 1917, with six connected intersections controlled
                     simultaneously from a manual switch. Automatic control of interconnected
                     traffic lights was introduced March 1922 in Houston, Texas.

                     The first Automatic experimental traffic lights in England were deployed in
                     Wolverhampton in 1927.



                                                                                                    10
Road Signs are history   20th Century: Road signs have reached their limits

                         -   So many to recognise and to remember
                         -   Many to see at the same time
                         -   Or even not enough time to get one
                         -   Others can be confusing...




                                                                              11
Road Signs are history   20th Century: Road signs have reached their limits

                         - Completely useless if they can not be seen by
                         snow, ice, trees, rain, fog, glare...




                                                                              12
Road Signs are history   20th Century: Road signs have reached their limits

                         - Also useless when some like to get them for other uses...




                                                                                       13
Road Signs are history   20th Century: Road signs have reached their limits

                         - Globalization demands also an update on road signs
                         - Can we read it all ?




                                                                                14
Road Signs are history   20th Century: Human error and risk-taking the main
                         causes of road traffic accidents

                          94% of accidents caused by drivers distraction, high speed, or
                         driver inexperience
                          1.2 Million people die every year (+50M inj.) by this cause
                          Can reach a cost of 2% of GNP
                          Black spots concentrate about 50% of accidents
                          Being well alerted is a key issue in preventing road traffic
                         accidents




                                                                                            15
Road Signs new history   21st Century: the Road Beacon System changes paradigm


                         - New road sign paradigm based on use of wireless
                         roadbeacons buried on the road and OBU
                         - Improving effectiveness of current traffic signs
                         - Simple, intelligent, affordable, rugged
                         - Invisible, vandal proof, harmless signs
                         - A future broad of road, fleets, and pedestrian applications
                         - An alternative non satellite based positioning system




                                                                                     16
RBS Approach   Every territory has so much to
               tell, besides its coordinates



Signaling                Messages that only have meaning
                         for a specific user, on a particular
                         site, and for that precise moment !

Personal
                              Messages that can alert with
                              sounds, voice, and vibrations on the
                              best possible environment: inside
HMI                           your car

                                          Opportune alerts and
                                          related information
Universal
                                      Common and global regulations for all
                                      readers, applications, users, cultures,
                                      and languages


                                                                                17
RBS Approach
• A means of alerting risk prompting for the appropriate reactions
• A means for precise geo-positioning
• Universal use for vehicles, cycles and pedestrians
• Opportune notices in time and context, always in the language of the user
• Featuring:
    – Transitory and fixed warnings (complementing standard road signs, black spots)
    – Positioning (topographical signalling, geonavigation, tourism, services…)
    – Identification, Auditing, Traceability (vehicle black box)
    – Never need digital maps updating!


                                                                                       18
RBS Approach
• Fixed (roadside), mobile (vehicle), and portable (pedestrian) use modalities
• Reliable in every area, open ceiling or not (unlike GPS)
• Not dependability on onboard digital maps, neither GNSS
• On board reader attractive for being financed by other interested parties
  (insurance companies, etc.)
• Quite low per sign cost, very much less expensive than traditional signs
  (deployment and maintenance)
• Based on reliable and proven technologies well known in road equipment
• System open for supporting new added value services


                                                                                 19
RBS basic configuration
                     The vehicle with
Traffic Sign ID   onboard RBS reader

x,y,z
coordinates

Other road
info




                                        The road with buried
                                        wireless road beacons




                                                                20
RBS application example




                          21
Co-pilot specific
                                           information

            On HUD main road traffic and
            personalized warning signs


On Board                                    Sign filtering by
                                            choice, by driver or
  On HUD secondary traffic signs            by vehicle profiles


     Actual speed measuring
     and alert


  Navigation with no satellite
  disadvantages'...




                      Voice alert
                      messages
                                            Black-box:
 Optional vibrating alerts on                recording latest
 steering wheel and gas pedal               signs
                                            gathered, cockpit
                                            sounds, speed, posit
         Personalized messages              ion, alert
         for this user and for this         beacons, etc.
         vehicle (SmartCard)
                                                                   22
RBS urban scenario        All roads led to Rome, around 120 BC

                           Mile

                              On board
                              readers




                                                                      Public transport specific
Personal
                                              e-Safety, Traffic       signalling
readers
                                              signs, Navigation and
                 Navigation and Information   Positioning
                 for pedestrians & the
                 handicapped

                                                                                                  23
GPS vs RBS
                                     GPS RBS instead…
                        Centralized system     Decentralized system
One government has the (military) control      Owner of the road is owner of its e-signs
 Malfunction or terrorist attack could leave   No malfunction nor attack could interrupt
         global or many areas in black-out     the whole neither main service
Limited use in high density, covered areas     Highly efficient and precise in urban
                      (urban, in buildings)    environments
 Does not operate in closed environments       Ideal in closed environments




                                                                                           24
GPS vs RBS
                                    GPS RBS instead…
          Only provides time and position     Provides direct information (the sign) and
                              information     also its position
      Always requires digital mapping and     No digital mapping or updating required for
     updating, or references to databases     basic and timely information
 Expensive to implement and to maintain.      Inexpensive to implement and for the user
     Expensive and difficult to update for
                             the final user
            A system looking at the sky…      A system with the feet on the ground…



                                                                                            25
RBS main returns
Returns in Traffic Safety                                                      Returns in Public health & insurance
    Expected mortality and main accidents reduction of at                         Savings in emergency and hospital
     least 15%                                                                      services, ICU, surgery, prosthesis, critical care
    Speed limits reduction                                                         rehabilitation,...
    Better black spots protection                                                 Savings in labor and production losses, less
    Better law enforcement                                                         injured
    Better citizen driving mind, education and posture                            Cheaper insurances, less indemnification costs
                                                                                   Pay as You Drive models
    Traffic accidents cost is about 14.5 billion €/year in Spain (2% GNP) - In Europe over 42.000 die/year, and 3.5 million are injured


Returns in Life Quality                                                        Returns in Transport
    Less wounded in traffic accidents                                            Better signaling at very low cost
    New services oriented to local and foreign tourism                           Better fleet management and control
    New help and assisting services                                              Alternative road charging system
    Lesser environment impact                                                    New traffic management applications
    Privacy respected                                                            New emerging industry & services

                                                                                                                                          26
A future environment without traditional (ancient) road signs around...
„Virtual signs only shown when
appropriate and only to whom they
are addressed…‟




                                                                          27
3. Project history and
      current status
From the initial idea to undergoing
     tests and developments

                                      28
RBS Origin   RoadBeacon was inspired from adapting security
             & safety concepts from the air navigation industry

             These concepts implemented towards a safer road
             traffic, for personal navigation and positioning
             applications

             Using RFID technologies buried in the
             ground, diversity and range of its applications
             become nearly endless

             The Road Beacon concept was born…



                                                                  29
3. Project history and current status
1. Concept validation

2. Patent filling. Patent granted

3. Startup foundation

4. First prototypes and road tests

5. National and EU R&D proposals

6. First application proposals

                                        30
3. Project history and current status
“ROBITS” Proposal: EU 6th FP - "Information Society Technologies”
e-Safety – Co-operative Systems for Road Transport - (ADAS)
•   Telvent Tráfico y Transporte
•   Robotiker
•   Road Beacon
•   Centro Tecnológico de Automoción de Galicia
•   Alcatel Space
•   TagMaster
•   Fraunhofer Gesellschaft zur Forderung der angewandten Forschung
•   Warsaw University of Technology
•   University of Rome, La Sapienza
                                                                      32
3. Project history and current status
“CABINTEC” Project
    Supported by the Spanish Ministry for Innovation and Science as a PSE
    (Strategic and Singular Project)
•       Universidad de Alcalá; Universidad Rey Juan Carlos; TECNUN
•       Universidad de Valencia; Universidad Politécnica de Madrid - INSIA
•       Centro de Estudios e Investigaciones Técnicas de Gipuzkoa (CEIT)
•       Investigación en Seguridad y Factures Humanos ESM
•       CTAG ; Applus+ IDIADA ; ALSA
•       Lear Corporation Holding Spain (EEDS)
•       LANDER Simulation & Training Solutions
•       SIGNALETICS
•       BIDEGI; SERNAUTO
•       Fundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA)

                                                                                  33
“CABINTEC” Project
“CABINTEC” (RBS Subproject)
“CABINTEC” (RBS Subproject)
“CABINTEC” (RBS Subproject)
Idiada: High speed test tracks
4. The Technology
Wireless based road signing




                              38
4. The Technology
• The roadbeacons: high speed RFID tags

• The OBU: RFID reader and antenna

• The HUD: best with

• The application: customised

• The ASIC: the key




                                          39
4. The Technology
               On Board Unit (OBU)
                 “Powered by RBS”




               Supporting equipment
                  “RBS certified”



                                      RBS core ASIC
              Roadbeacons
              “RBS inside”




                                                      40
5. The Market
Some application examples
  Some actual proposals



                            41
The RBS market
                                                               Tourism
e-Safety:
                                                               Multilingual information related with
Black-spots warning, speed control, law                        the exact situation, personal
enforcement, areas under repair, “black-                       navigation, interactive advertising,...
box”, pedestrian and cyclist protection,…




Value added services on the
road and urban areas                        Social applications and the
Fleet management and control, road          Environment
charging, topographic information, e-
milestones and reference points, traffic    Specific reference and information points for
regulation, intelligent parking, vehicle    children, the elderly, blind people guiding. Natural
identification,…                            resources identification, weather alerts, visual impact
                                            reduction,...

                                                                                                      42
Value chain proposition for
RBS applications & services
RBS business model                                                     A major long term
                                                                       business

                     On Board Unit (OBU) OEM and aftermarket           A basic public free
                                                                       service (e-signs) as
                     Costumer: Auto components manufacturers
                                                                       killer application

                                                                       Main customers are
                                                                       public
                     Final user value added services                   administrations
                     Costumer: Integrators and service providers       contracts’ and car
                                                                       components
                                                                       manufacturers



                            Road beacons “seeding” on main roads
                            Costumer: Public works administrations'

                            Road beacons “seeding” on municipal streets and sidewalks
                            Costumers: Bus service, Captive
                            fleets, Pedestrians, Tourists, Handicapped
RBS business model: 3 branches value chain


     RFID personal readers            Integrators                       Service providers,      Pedestrian
        manufacturers                                                         Telcos            Consumer




     Core                    Auto components                             Car                  Vehicle driver
  technology                      (OEM)                              manufacturers             Consumer




       RFID chips                                   Traffic & sign                               Public
      manufacturers                                   providers                              Administrations
RBS business model: 3 branches value chain
  Long term, traffic sign                           RBS core         Short term, niche
      applications                                 technology          applications


                                                                                    Branch 3
                Branch 1                Branch 2
                                                                 RFID chips and
     RFID chips             Auto components                      personal readers
    manufacturers                 (OEM)                           manufacturers

                                                                 Integrators and
                                                                Service providers
     Traffic & sign             Car
       providers            manufacturers
                                                                      Telcos

       Public               Vehicle driver
                                                                   Pedestrian
   Administrations           Consumer
                                                                   Consumer

                  Huge and                                      Heterogeneous and
              homogeneous market                                fragmented market
Long term, traffic sign
                                                                                 applications




RBS business model: 1 of 3 branches value chain example
                               RBS core
     RBS core ASIC            technology
     manufacturing
                                                Buy core road beacon ASICs
                                                (including license use)

                              RFID chips
                             manufacturers
     RBS road beacons
      manufacturing                             Buy ready to use
                                                road beacons

                             Traffic & sign
                               providers
road beacons deployment
    and maintenance
                                                 Contract road beacons
                                                 deployment


               For Traffic
                                 Public
          For Pedestrians
For Military and Security     Administrations
Long term, traffic sign
                                                                                                 applications




RBS business model: 2 of 3 branches value chain example
                             RBS core
   RBS core ASIC            technology
   manufacturing

                                              Buy core OBU ASICs
                                              (including license use)


                          Auto components
                                (OEM)
   RBS on board
    unit (OBU)
   manufacturing                              Buy on board units



                               Car
                           manufacturers                                                                  Tech support and
                                                                                                            certification

  pre-installed RBS
       vehicles                                                              Service providers
                                                Buy car or aftermarket OBU

      For personal cars
 For corporate vehicles
                             Vehicle driver
 For public and private       Consumer
                 Fleets
Short term, niche
                                                                                           applications




RBS business model: 3 of 3 branches value chain example
                                   RBS core
  RBS core ASIC                   technology
  manufacturing                                      Buy core RBS ASICs
                                                     (including license use)

                             RFID personal readers
                                manufacturers
     RFID ready
       mobile                                        Buy std readers
    phones, PDAs,                                    Develop apps and services
        MP3
                                  Integrators
         RBS niche
     readers, software,
      new applications

             GPRS, WiFi
  r-Signs, r-Positioning       Service providers,
          r- Guiding, r-             Telcos          Buy RFID ready readers
             Emergency                               Contract road beacons deployment
            r-Services…                              Buy communication traffic
                                                     Buy third party apps and services
              Pedestrians
   Indoor signage users
     Intelligent buildings        Pedestrian
 Blind persons, Tourists          Consumer
        Municipal assets
             management
5. The Market
• Some actual RBS proposals:

• Metropolitan bus fleet control
  1.500 buses, 4 main bus garages

  Objectives:
  - Fleet control on garages
  - Road safety
  - Incident auditing




                                    50
5. The Market
• Some actual RBS proposals:

• Complement of Metro safety alert
  system
  2 trains, 2 black spots, 12 rbeacons, 10
  sensors

  Objectives:
  - Improving safety and signaling on black
  spots
  - Incident auditing



                                              51
5. The Market
• Some actual RBS proposals:

• Metropolitan motorway
  4 highways, 40 Km, 4 toll stations, …

  Objectives:
  - Emergency and Service fleet control
  - Road safety




                                          52
5. The Market
• Some actual RBS proposals:

• Caribbean highway + truck fleet
  100 Km main highway (350 rbeacons)
  1.000 trucks (1.000 OBUs)

  Objectives:
  - Auditing fleet using reference points
  - Improving road safety




                                            53
5. The Market
• Some actual RBS proposals:

• Metropolitan bus service control
  system
  6.500 buses, 10.000 bus stops, 60.000
  furniture, 2.000.000 eur/year maintenance
  expenses…

  Objectives:
  -   To reduce 10-20% maintenance expense
  -   Fleet and inventory control
  -   Furniture surveillance, vandalism alert
  -   Incident control with bus stops and buses
  -   Road safety

                                                  54
5. The Market
• Some actual RBS proposals:

• Spanish touristic city
  Pilot blind guiding system

  Objectives:
  - Blind people indoor & outdoor guiding and alerting
  - Tourist oriented applications
  - Pedestrian road safety




                                                         55
6. The Challenge
 Being first, being best



                           56
6. The Market                                6. The Challenge
• Pros                                       • Cons
•    Potential market is huge:               •       Complex implementation
    • Global Traffic signs & Road Safety         •    Chicken & Egg application
    • Fleet management and control                     •    Institutional support
    • Positioning, as a complement to GNSS             •    Main agreements between car
                                                            manufacturers and other players
• Based on
robust, reliable, proven, and well           •       Company size
known technologies
                                             •       Being the first
•    No competence (patented app.)               •    Pilots, pilots, pilots
•    Very very low cost
                                                                                              57
6. The Challenge
• Agreement examples
•   Leading high end car manufacturer
•   Leading RFID manufacturer
•   Integrators, other developers




                                        58
6. The Challenge
• Others are trying…
•   Siemens VDO Traffic Sign Recognition
•   DaimlerChrysler




                                           59
7. The Opportunity
For the first leading the market




                                   60
7. The Opportunity
• An ad hoc startup
• EU brands and Patents

• Website, online campaigns, etc.

• The knowledge of knowing the what
  and how




                                      61
7. The Opportunity
• Leading ITS forum at XING
• Active since 2005

• Active members: 620+

• Articles: 380+

• Discussion forums: 5
  -   ITS projects and ideas looking for partners & support
  -   ITS Events
  -   ITS News
  -   ITS reference links
  -   Old Events

                                                              62
7. The Opportunity
• International Patent
• Patents granted on
   – USA

   – Germany

   – UK

   – France

   – Spain

   – Italy

   – Ireland
                         63
an Intelligent Transportation Systems [ITS] project by

                                     Intelligent Consulting
                                                               Armengol Torres
                                                                                      CEO
                                                     T e l : +34 6 0 0 4 8 5 4 8 6
                                         info@intelligentconsulting.net
                                          www.intelligentconsulting.net
                                                             B a r c e l o n a - SPAIN
                                                                                    64
© 2011 Intelligent Consulting s.l.

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Road Beacon System (RBS) project presentation

  • 1. RBS Road Beacon System The new global road sign paradigm presentation to industry and investors 2011 1
  • 2. Agenda 1. Introduction 2. RBS: a revolutionary concept 3. Project history and current status 4. The Technology 5. The Market 6. The Challenge 7. The Opportunity 2
  • 3. 1. Introduction Who we are 3
  • 4. 1. Introduction • Armengol Torres armengol@intelligentconsulting.net Intelligent Signage for an Inventor, entrepreneur, concept developer. increasingly complex environment… • Road Beacon System [RBS] Is an entrepreneurs project in development phase, looking for the support of industry and investment. 4
  • 5. 1. Introduction • Based in Barcelona, SPAIN, founded a startup company developing AmI oriented solutions • Applications oriented to road safety, indoor positioning (RTLS), work safety, early forest fire alerts, blinds guiding,… • Won local, regional, an Spanish public funding and recognition for its projects 5
  • 6. 1. Introduction Some featured projects: • Firemen of Barcelona: Positioning and guiding system for underground fire supporting services - All control from outside safe vehicle - Knowing were is everyone and how well - Individual air bottle monitoring - Dead-man alert - Get out alerts - Gas leakage detection - Local temperatures plotting - Every thing audited. Twin backup 6
  • 7. 1. Introduction Some featured projects: • High risk industry: Positioning and alert system for high risk workers in hostile environments - All control from surveillance site - Knowing were is everyone and how well - Panic button - Dead-man alert - Every thing audited. Backup 7
  • 8. 2. RBS: a revolutionary concept Why RBS is the best choice for deploying the onboard road sign paradigm 8
  • 9. Road Signs history 120 BC: All roads led to Rome Mile stones were used on a regular distance from each other. On the poles was indicated how far one was from Rome. After the collapse of the Roman Empire this system was maintained, the poles were decorated and contained more and more information. Fe. how much had to paid to use road, how far it was to the next city, etc.. 1908 and then: Colors, shapes, images and text Organizations for tourism were active in road sign placement proposing direction signs, but also warning signs. At the first International Road Congress (1908, Paris) several countries showed proposals as to how the traveler could be guided and warned. It became clear there and then that it would become of utmost importance to come to a common system. Many national and international congresses on this subject followed and gradually a consequent European system of direction signs, warning signs do- and -don't- signs were agreed upon. First the discussion was about clarity of shape and meaning, later about reflectivity and pure form. 9
  • 10. Road Signs history 1868: The traffic light On December 10, 1868, the first traffic lights were installed outside the Houses of Parliament in London. They resembled railway signals of the time, with semaphore arms and red and green gas lamps for night use. The modern electric traffic light is an American invention. As early as 1912, Salt Lake City policeman Lester Wire set up the first red-green electric traffic lights. The first three-color traffic lights were introduced in New York and Detroit in 1920. The first interconnected traffic signal system could be seen in Salt Lake City, Utah in 1917, with six connected intersections controlled simultaneously from a manual switch. Automatic control of interconnected traffic lights was introduced March 1922 in Houston, Texas. The first Automatic experimental traffic lights in England were deployed in Wolverhampton in 1927. 10
  • 11. Road Signs are history 20th Century: Road signs have reached their limits - So many to recognise and to remember - Many to see at the same time - Or even not enough time to get one - Others can be confusing... 11
  • 12. Road Signs are history 20th Century: Road signs have reached their limits - Completely useless if they can not be seen by snow, ice, trees, rain, fog, glare... 12
  • 13. Road Signs are history 20th Century: Road signs have reached their limits - Also useless when some like to get them for other uses... 13
  • 14. Road Signs are history 20th Century: Road signs have reached their limits - Globalization demands also an update on road signs - Can we read it all ? 14
  • 15. Road Signs are history 20th Century: Human error and risk-taking the main causes of road traffic accidents  94% of accidents caused by drivers distraction, high speed, or driver inexperience  1.2 Million people die every year (+50M inj.) by this cause  Can reach a cost of 2% of GNP  Black spots concentrate about 50% of accidents  Being well alerted is a key issue in preventing road traffic accidents 15
  • 16. Road Signs new history 21st Century: the Road Beacon System changes paradigm - New road sign paradigm based on use of wireless roadbeacons buried on the road and OBU - Improving effectiveness of current traffic signs - Simple, intelligent, affordable, rugged - Invisible, vandal proof, harmless signs - A future broad of road, fleets, and pedestrian applications - An alternative non satellite based positioning system 16
  • 17. RBS Approach Every territory has so much to tell, besides its coordinates Signaling Messages that only have meaning for a specific user, on a particular site, and for that precise moment ! Personal Messages that can alert with sounds, voice, and vibrations on the best possible environment: inside HMI your car Opportune alerts and related information Universal Common and global regulations for all readers, applications, users, cultures, and languages 17
  • 18. RBS Approach • A means of alerting risk prompting for the appropriate reactions • A means for precise geo-positioning • Universal use for vehicles, cycles and pedestrians • Opportune notices in time and context, always in the language of the user • Featuring: – Transitory and fixed warnings (complementing standard road signs, black spots) – Positioning (topographical signalling, geonavigation, tourism, services…) – Identification, Auditing, Traceability (vehicle black box) – Never need digital maps updating! 18
  • 19. RBS Approach • Fixed (roadside), mobile (vehicle), and portable (pedestrian) use modalities • Reliable in every area, open ceiling or not (unlike GPS) • Not dependability on onboard digital maps, neither GNSS • On board reader attractive for being financed by other interested parties (insurance companies, etc.) • Quite low per sign cost, very much less expensive than traditional signs (deployment and maintenance) • Based on reliable and proven technologies well known in road equipment • System open for supporting new added value services 19
  • 20. RBS basic configuration The vehicle with Traffic Sign ID onboard RBS reader x,y,z coordinates Other road info The road with buried wireless road beacons 20
  • 22. Co-pilot specific information On HUD main road traffic and personalized warning signs On Board Sign filtering by choice, by driver or On HUD secondary traffic signs by vehicle profiles Actual speed measuring and alert Navigation with no satellite disadvantages'... Voice alert messages Black-box: Optional vibrating alerts on recording latest steering wheel and gas pedal signs gathered, cockpit sounds, speed, posit Personalized messages ion, alert for this user and for this beacons, etc. vehicle (SmartCard) 22
  • 23. RBS urban scenario All roads led to Rome, around 120 BC Mile On board readers Public transport specific Personal e-Safety, Traffic signalling readers signs, Navigation and Navigation and Information Positioning for pedestrians & the handicapped 23
  • 24. GPS vs RBS GPS RBS instead… Centralized system Decentralized system One government has the (military) control Owner of the road is owner of its e-signs Malfunction or terrorist attack could leave No malfunction nor attack could interrupt global or many areas in black-out the whole neither main service Limited use in high density, covered areas Highly efficient and precise in urban (urban, in buildings) environments Does not operate in closed environments Ideal in closed environments 24
  • 25. GPS vs RBS GPS RBS instead… Only provides time and position Provides direct information (the sign) and information also its position Always requires digital mapping and No digital mapping or updating required for updating, or references to databases basic and timely information Expensive to implement and to maintain. Inexpensive to implement and for the user Expensive and difficult to update for the final user A system looking at the sky… A system with the feet on the ground… 25
  • 26. RBS main returns Returns in Traffic Safety Returns in Public health & insurance  Expected mortality and main accidents reduction of at  Savings in emergency and hospital least 15% services, ICU, surgery, prosthesis, critical care  Speed limits reduction rehabilitation,...  Better black spots protection  Savings in labor and production losses, less  Better law enforcement injured  Better citizen driving mind, education and posture  Cheaper insurances, less indemnification costs  Pay as You Drive models Traffic accidents cost is about 14.5 billion €/year in Spain (2% GNP) - In Europe over 42.000 die/year, and 3.5 million are injured Returns in Life Quality Returns in Transport  Less wounded in traffic accidents  Better signaling at very low cost  New services oriented to local and foreign tourism  Better fleet management and control  New help and assisting services  Alternative road charging system  Lesser environment impact  New traffic management applications  Privacy respected  New emerging industry & services 26
  • 27. A future environment without traditional (ancient) road signs around... „Virtual signs only shown when appropriate and only to whom they are addressed…‟ 27
  • 28. 3. Project history and current status From the initial idea to undergoing tests and developments 28
  • 29. RBS Origin RoadBeacon was inspired from adapting security & safety concepts from the air navigation industry These concepts implemented towards a safer road traffic, for personal navigation and positioning applications Using RFID technologies buried in the ground, diversity and range of its applications become nearly endless The Road Beacon concept was born… 29
  • 30. 3. Project history and current status 1. Concept validation 2. Patent filling. Patent granted 3. Startup foundation 4. First prototypes and road tests 5. National and EU R&D proposals 6. First application proposals 30
  • 31.
  • 32. 3. Project history and current status “ROBITS” Proposal: EU 6th FP - "Information Society Technologies” e-Safety – Co-operative Systems for Road Transport - (ADAS) • Telvent Tráfico y Transporte • Robotiker • Road Beacon • Centro Tecnológico de Automoción de Galicia • Alcatel Space • TagMaster • Fraunhofer Gesellschaft zur Forderung der angewandten Forschung • Warsaw University of Technology • University of Rome, La Sapienza 32
  • 33. 3. Project history and current status “CABINTEC” Project Supported by the Spanish Ministry for Innovation and Science as a PSE (Strategic and Singular Project) • Universidad de Alcalá; Universidad Rey Juan Carlos; TECNUN • Universidad de Valencia; Universidad Politécnica de Madrid - INSIA • Centro de Estudios e Investigaciones Técnicas de Gipuzkoa (CEIT) • Investigación en Seguridad y Factures Humanos ESM • CTAG ; Applus+ IDIADA ; ALSA • Lear Corporation Holding Spain (EEDS) • LANDER Simulation & Training Solutions • SIGNALETICS • BIDEGI; SERNAUTO • Fundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA) 33
  • 37. “CABINTEC” (RBS Subproject) Idiada: High speed test tracks
  • 38. 4. The Technology Wireless based road signing 38
  • 39. 4. The Technology • The roadbeacons: high speed RFID tags • The OBU: RFID reader and antenna • The HUD: best with • The application: customised • The ASIC: the key 39
  • 40. 4. The Technology On Board Unit (OBU) “Powered by RBS” Supporting equipment “RBS certified” RBS core ASIC Roadbeacons “RBS inside” 40
  • 41. 5. The Market Some application examples Some actual proposals 41
  • 42. The RBS market Tourism e-Safety: Multilingual information related with Black-spots warning, speed control, law the exact situation, personal enforcement, areas under repair, “black- navigation, interactive advertising,... box”, pedestrian and cyclist protection,… Value added services on the road and urban areas Social applications and the Fleet management and control, road Environment charging, topographic information, e- milestones and reference points, traffic Specific reference and information points for regulation, intelligent parking, vehicle children, the elderly, blind people guiding. Natural identification,… resources identification, weather alerts, visual impact reduction,... 42
  • 43. Value chain proposition for RBS applications & services
  • 44. RBS business model A major long term business On Board Unit (OBU) OEM and aftermarket A basic public free service (e-signs) as Costumer: Auto components manufacturers killer application Main customers are public Final user value added services administrations Costumer: Integrators and service providers contracts’ and car components manufacturers Road beacons “seeding” on main roads Costumer: Public works administrations' Road beacons “seeding” on municipal streets and sidewalks Costumers: Bus service, Captive fleets, Pedestrians, Tourists, Handicapped
  • 45. RBS business model: 3 branches value chain RFID personal readers Integrators Service providers, Pedestrian manufacturers Telcos Consumer Core Auto components Car Vehicle driver technology (OEM) manufacturers Consumer RFID chips Traffic & sign Public manufacturers providers Administrations
  • 46. RBS business model: 3 branches value chain Long term, traffic sign RBS core Short term, niche applications technology applications Branch 3 Branch 1 Branch 2 RFID chips and RFID chips Auto components personal readers manufacturers (OEM) manufacturers Integrators and Service providers Traffic & sign Car providers manufacturers Telcos Public Vehicle driver Pedestrian Administrations Consumer Consumer Huge and Heterogeneous and homogeneous market fragmented market
  • 47. Long term, traffic sign applications RBS business model: 1 of 3 branches value chain example RBS core RBS core ASIC technology manufacturing Buy core road beacon ASICs (including license use) RFID chips manufacturers RBS road beacons manufacturing Buy ready to use road beacons Traffic & sign providers road beacons deployment and maintenance Contract road beacons deployment For Traffic Public For Pedestrians For Military and Security Administrations
  • 48. Long term, traffic sign applications RBS business model: 2 of 3 branches value chain example RBS core RBS core ASIC technology manufacturing Buy core OBU ASICs (including license use) Auto components (OEM) RBS on board unit (OBU) manufacturing Buy on board units Car manufacturers Tech support and certification pre-installed RBS vehicles Service providers Buy car or aftermarket OBU For personal cars For corporate vehicles Vehicle driver For public and private Consumer Fleets
  • 49. Short term, niche applications RBS business model: 3 of 3 branches value chain example RBS core RBS core ASIC technology manufacturing Buy core RBS ASICs (including license use) RFID personal readers manufacturers RFID ready mobile Buy std readers phones, PDAs, Develop apps and services MP3 Integrators RBS niche readers, software, new applications GPRS, WiFi r-Signs, r-Positioning Service providers, r- Guiding, r- Telcos Buy RFID ready readers Emergency Contract road beacons deployment r-Services… Buy communication traffic Buy third party apps and services Pedestrians Indoor signage users Intelligent buildings Pedestrian Blind persons, Tourists Consumer Municipal assets management
  • 50. 5. The Market • Some actual RBS proposals: • Metropolitan bus fleet control 1.500 buses, 4 main bus garages Objectives: - Fleet control on garages - Road safety - Incident auditing 50
  • 51. 5. The Market • Some actual RBS proposals: • Complement of Metro safety alert system 2 trains, 2 black spots, 12 rbeacons, 10 sensors Objectives: - Improving safety and signaling on black spots - Incident auditing 51
  • 52. 5. The Market • Some actual RBS proposals: • Metropolitan motorway 4 highways, 40 Km, 4 toll stations, … Objectives: - Emergency and Service fleet control - Road safety 52
  • 53. 5. The Market • Some actual RBS proposals: • Caribbean highway + truck fleet 100 Km main highway (350 rbeacons) 1.000 trucks (1.000 OBUs) Objectives: - Auditing fleet using reference points - Improving road safety 53
  • 54. 5. The Market • Some actual RBS proposals: • Metropolitan bus service control system 6.500 buses, 10.000 bus stops, 60.000 furniture, 2.000.000 eur/year maintenance expenses… Objectives: - To reduce 10-20% maintenance expense - Fleet and inventory control - Furniture surveillance, vandalism alert - Incident control with bus stops and buses - Road safety 54
  • 55. 5. The Market • Some actual RBS proposals: • Spanish touristic city Pilot blind guiding system Objectives: - Blind people indoor & outdoor guiding and alerting - Tourist oriented applications - Pedestrian road safety 55
  • 56. 6. The Challenge Being first, being best 56
  • 57. 6. The Market 6. The Challenge • Pros • Cons • Potential market is huge: • Complex implementation • Global Traffic signs & Road Safety • Chicken & Egg application • Fleet management and control • Institutional support • Positioning, as a complement to GNSS • Main agreements between car manufacturers and other players • Based on robust, reliable, proven, and well • Company size known technologies • Being the first • No competence (patented app.) • Pilots, pilots, pilots • Very very low cost 57
  • 58. 6. The Challenge • Agreement examples • Leading high end car manufacturer • Leading RFID manufacturer • Integrators, other developers 58
  • 59. 6. The Challenge • Others are trying… • Siemens VDO Traffic Sign Recognition • DaimlerChrysler 59
  • 60. 7. The Opportunity For the first leading the market 60
  • 61. 7. The Opportunity • An ad hoc startup • EU brands and Patents • Website, online campaigns, etc. • The knowledge of knowing the what and how 61
  • 62. 7. The Opportunity • Leading ITS forum at XING • Active since 2005 • Active members: 620+ • Articles: 380+ • Discussion forums: 5 - ITS projects and ideas looking for partners & support - ITS Events - ITS News - ITS reference links - Old Events 62
  • 63. 7. The Opportunity • International Patent • Patents granted on – USA – Germany – UK – France – Spain – Italy – Ireland 63
  • 64. an Intelligent Transportation Systems [ITS] project by Intelligent Consulting Armengol Torres CEO T e l : +34 6 0 0 4 8 5 4 8 6 info@intelligentconsulting.net www.intelligentconsulting.net B a r c e l o n a - SPAIN 64 © 2011 Intelligent Consulting s.l.