SlideShare a Scribd company logo
The Past, Present & Future
of SEO
DAVID NAYLOR
• Founded Bronco in 2003 (started working in SEO 1996)
• I’m SEO Strategist
• My special skillset is Technical SEO On Page / Server
• I love Finding Solutions and Breaking Things
• Invited to help Google
and Bing
• Worked with International
corporations through to
self funded entrepreneurs
DAVID NAYLOR
Let’s Roll Back
Year 2000 - and we are over the millennium bug
OPIC scores and Links are all you
need, Google Launches it’s Toolbar.
We can pick high valued links in
Googles eyes and it’s a
win for SEO
We actually go another 2 years before
Google does anything
Google started updating it’s core:
Boston, Cassandra, Dominic, Esmeralda, Fritz,
Florida, Austin, Brandy, Nofollow,
Bourbon, Jagger…........
Big Daddy - infrastructure changes
Universal Search — May 2007
- SEO’s are still winning
2002 The war started!
2011
Google started directly targeting :
- Thin & duplicate content pages
- High ad to content ratio
- Content farms
- Over optimised link profiles
- Poor quality, unnatural links
February 23rd 2011
RIMC16 - Iceland - Dave Naylor
RIMC16 - Iceland - Dave Naylor
2013
 The year of clean ups, reinclusions, recoveries and
rebuilds
 A year of unnatural link warnings, WMT’s messages,
manual penalties and disavow files
 Huge amount of sites still penalised and struggling
 More and more needing a full clean up and strip back
2013
 Unnatural link warnings released mid May
followed by Manual partial penalties – can do
clean up & reinclusion requests
 Big Penguin hits – 23/5/13 – Algorithmic -
can’t do reinclusion
May 2013 drops – 2 types
 Extending User privacy data – 100%
“not provided” in Google Analytics
Ongoing updates
 Hummingbird
algorithm to “return
better results” pushing
hard for original,
high-quality content
Brands start to win
"Brands are the solution, not the problem," Mr. Schmidt
said.
"Brands are how you sort out the cesspool.“
2014
Old School SEO is dead –
Natural SEO through PR
• Long Form Content –
Good onpage, infrastructure, good content,
relevancy for Google, relevancy for users,
good internal linkage
 Editorial links –
PR is part of the overall SEO campaign
 Brand –
It is the fastest way to build a brand and
become a brand
2014 SEO
 Demonstrating thought leadership (white papers)
 Regular and consistent media engagement
 Demonstrating innovation and “first to market”
 Reacting to industry milestones and movements
Are you distinct and recognisable within your sector?
Need a joined up approach
Creating a Brand - PR
RIMC16 - Iceland - Dave Naylor
What Does it Take?
 Interesting?
 Controversial?
 Thought provoking?
So what does it take? Is it…
 Engaging?
 Thorough?
 Data driven?
Its all about the angle, but how
can you get proper coverage in
the press?
New research by an online travel agency in the UK has revealed that
Iceland has overtaken Italy to become the most popular destination for
Valentine's Day breaks in 2016. Other popular location choices this year
for the romantic time of year include Germany, The Netherlands and Spain.
France did not feature in the top 10 list of places couples from the UK
would be spending Valentine's Day.
Iceland Overtakes Italy As Most Popular Valentine's
Location
 Most important thing – a good angle will get pick
up
 Roladex PR is dead – media is
powered by freelance journalists
 A good angle won’t be ignored if
the journo has never met
you before
It’s all About the Angle
• Forge new relationships with journalists via
social media
• Twitter is a great platform for finding potential
opportunities #journorequest #prrequest
• Act fast – Less than 20 minutes to respond to a
journo request
The Power of Social
So it’s 2016
Panda — February 23, 2011
We have had 30 PANDA updates (and multiple times
where Google have said it would be rolling into core)
Penguin — April 24, 2012
We have had 7 updates
Presently
Long Form Content
Editorial links
Brand
2016
Localised
Google is looking to offer the user more and more
Local results ( even for non local terms )
Mobile
Will kill organic search results
Speed
Google will push AMP really hard
2016
RankBrain - machine-learning artificial
intelligence system
what if :
Hummingbird contains parts of other
Algos, such as Panda, Penguin
and payday fight spam, Pigeon for local
results, top heavy ad-heavy pages,
mobile friendly and pirate copyright
infringement.
2016
Thanks for listening
Any Questions?
@davenaylor
bronco.co.uk

More Related Content

What's hot

#SEBC15 Successful SEO in 2015
#SEBC15 Successful SEO in 2015#SEBC15 Successful SEO in 2015
#SEBC15 Successful SEO in 2015
Lisa Myers
 
Social Fresh East Presentation 2014 - Jason Miller
Social Fresh East Presentation 2014 - Jason MillerSocial Fresh East Presentation 2014 - Jason Miller
Social Fresh East Presentation 2014 - Jason Miller
Jason Miller
 
Collecting Data Easily with Microsoft Forms
Collecting Data Easily with Microsoft Forms Collecting Data Easily with Microsoft Forms
Collecting Data Easily with Microsoft Forms
Daniel M Groenewald
 
Jeff Macharyas | Portfolio
Jeff Macharyas | PortfolioJeff Macharyas | Portfolio
Jeff Macharyas | Portfolio
Jeff Macharyas
 
The One About Content Marketing
The One About Content MarketingThe One About Content Marketing
The One About Content Marketing
RebekahDunne
 
How to Optimize Social for Lead Generation #smmw13 Presentation
How to Optimize Social for Lead Generation #smmw13 PresentationHow to Optimize Social for Lead Generation #smmw13 Presentation
How to Optimize Social for Lead Generation #smmw13 Presentation
Jason Miller
 
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
Johnny Campbell
 
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
Andrew Garberson
 
Recruiting like a Sourcing Ninja on LinkedIn
Recruiting like a Sourcing Ninja on LinkedInRecruiting like a Sourcing Ninja on LinkedIn
Recruiting like a Sourcing Ninja on LinkedIn
Johnny Campbell
 
MW2016 Online Scholarly Publishing: data and_insights_from_osci
MW2016 Online Scholarly Publishing: data and_insights_from_osciMW2016 Online Scholarly Publishing: data and_insights_from_osci
MW2016 Online Scholarly Publishing: data and_insights_from_osci
Frankly, Green + Webb
 
Inspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take ActionInspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take Action
Digital Megaphone
 
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics ConferenceSearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
Jason Miller
 
6 Steps to Triple your Productivity in Candidate Engagment (REC)
6 Steps to Triple your Productivity in Candidate Engagment (REC)6 Steps to Triple your Productivity in Candidate Engagment (REC)
6 Steps to Triple your Productivity in Candidate Engagment (REC)
Johnny Campbell
 
Digital R&D - Embedding the research in the design
Digital R&D - Embedding the research in the designDigital R&D - Embedding the research in the design
Digital R&D - Embedding the research in the design
Frankly, Green + Webb
 
Good to Really Great: 5 Simple but effective things that top performing recr...
Good to Really Great: 5 Simple but effective things  that top performing recr...Good to Really Great: 5 Simple but effective things  that top performing recr...
Good to Really Great: 5 Simple but effective things that top performing recr...
Johnny Campbell
 
5. pre production(4)
5. pre production(4)5. pre production(4)
5. pre production(4)
RyanThornton29
 
6 Proven Steps to Improve your Candidate Engagement
6 Proven Steps to Improve your Candidate Engagement6 Proven Steps to Improve your Candidate Engagement
6 Proven Steps to Improve your Candidate Engagement
Johnny Campbell
 
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
iGB Affiliate
 
Daniella Peting - Social Media Planning Presentation
Daniella Peting - Social Media Planning Presentation Daniella Peting - Social Media Planning Presentation
Daniella Peting - Social Media Planning Presentation
Digital Megaphone
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologies
Duland Business Services
 

What's hot (20)

#SEBC15 Successful SEO in 2015
#SEBC15 Successful SEO in 2015#SEBC15 Successful SEO in 2015
#SEBC15 Successful SEO in 2015
 
Social Fresh East Presentation 2014 - Jason Miller
Social Fresh East Presentation 2014 - Jason MillerSocial Fresh East Presentation 2014 - Jason Miller
Social Fresh East Presentation 2014 - Jason Miller
 
Collecting Data Easily with Microsoft Forms
Collecting Data Easily with Microsoft Forms Collecting Data Easily with Microsoft Forms
Collecting Data Easily with Microsoft Forms
 
Jeff Macharyas | Portfolio
Jeff Macharyas | PortfolioJeff Macharyas | Portfolio
Jeff Macharyas | Portfolio
 
The One About Content Marketing
The One About Content MarketingThe One About Content Marketing
The One About Content Marketing
 
How to Optimize Social for Lead Generation #smmw13 Presentation
How to Optimize Social for Lead Generation #smmw13 PresentationHow to Optimize Social for Lead Generation #smmw13 Presentation
How to Optimize Social for Lead Generation #smmw13 Presentation
 
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
The Science of Engagement: National Recruitment Federation Ireland 2015 Confe...
 
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
 
Recruiting like a Sourcing Ninja on LinkedIn
Recruiting like a Sourcing Ninja on LinkedInRecruiting like a Sourcing Ninja on LinkedIn
Recruiting like a Sourcing Ninja on LinkedIn
 
MW2016 Online Scholarly Publishing: data and_insights_from_osci
MW2016 Online Scholarly Publishing: data and_insights_from_osciMW2016 Online Scholarly Publishing: data and_insights_from_osci
MW2016 Online Scholarly Publishing: data and_insights_from_osci
 
Inspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take ActionInspiring Your Website Visitors to Take Action
Inspiring Your Website Visitors to Take Action
 
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics ConferenceSearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference
 
6 Steps to Triple your Productivity in Candidate Engagment (REC)
6 Steps to Triple your Productivity in Candidate Engagment (REC)6 Steps to Triple your Productivity in Candidate Engagment (REC)
6 Steps to Triple your Productivity in Candidate Engagment (REC)
 
Digital R&D - Embedding the research in the design
Digital R&D - Embedding the research in the designDigital R&D - Embedding the research in the design
Digital R&D - Embedding the research in the design
 
Good to Really Great: 5 Simple but effective things that top performing recr...
Good to Really Great: 5 Simple but effective things  that top performing recr...Good to Really Great: 5 Simple but effective things  that top performing recr...
Good to Really Great: 5 Simple but effective things that top performing recr...
 
5. pre production(4)
5. pre production(4)5. pre production(4)
5. pre production(4)
 
6 Proven Steps to Improve your Candidate Engagement
6 Proven Steps to Improve your Candidate Engagement6 Proven Steps to Improve your Candidate Engagement
6 Proven Steps to Improve your Candidate Engagement
 
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
 
Daniella Peting - Social Media Planning Presentation
Daniella Peting - Social Media Planning Presentation Daniella Peting - Social Media Planning Presentation
Daniella Peting - Social Media Planning Presentation
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologies
 

Similar to RIMC16 - Iceland - Dave Naylor

iGaming Barcelona 2013 - How to use PR for Natural SEO
iGaming Barcelona 2013 - How to use PR for Natural SEOiGaming Barcelona 2013 - How to use PR for Natural SEO
iGaming Barcelona 2013 - How to use PR for Natural SEO
David Naylor
 
SEO Trends for 2014 - Smart Insights Digital Marketing Priorities
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesSEO Trends for 2014 - Smart Insights Digital Marketing Priorities
SEO Trends for 2014 - Smart Insights Digital Marketing Priorities
Digital Juggler
 
SEO Trends 2014
SEO Trends 2014SEO Trends 2014
SEO Trends 2014
Smart Insights
 
How to use Google+ for Social SEO
How to use Google+ for Social SEOHow to use Google+ for Social SEO
How to use Google+ for Social SEO
Semrush
 
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateLDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
Adido
 
Pandas penguins ldd-v1
Pandas penguins ldd-v1Pandas penguins ldd-v1
Pandas penguins ldd-v1
Andy Headington
 
Google Plus - Social Animal or SEO Henchman?
Google Plus - Social Animal or SEO Henchman?Google Plus - Social Animal or SEO Henchman?
Google Plus - Social Animal or SEO Henchman?
Martin Jordan
 
Searchmetrics - NOAH13 London
Searchmetrics - NOAH13 LondonSearchmetrics - NOAH13 London
Searchmetrics - NOAH13 London
NOAH Advisors
 
Get up to speed getting to grips with seo wells
Get up to speed  getting to grips with seo wellsGet up to speed  getting to grips with seo wells
Get up to speed getting to grips with seo wells
Get up to Speed
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for Businesses
Popcorn
 
Going digital in a post covid 19 world
Going digital in a post covid 19 worldGoing digital in a post covid 19 world
Going digital in a post covid 19 world
IMSeoKing.com
 
Google- manendra
Google- manendraGoogle- manendra
Google- manendra
Manendra Shukla
 
Bangalore 2009 State Of Search Marketing
Bangalore 2009   State Of Search MarketingBangalore 2009   State Of Search Marketing
Bangalore 2009 State Of Search Marketing
Lijo Isac
 
Attention: Organic Search
Attention: Organic SearchAttention: Organic Search
Attention: Organic Search
Adido
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
Anmol Agrawal
 
SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.
Divya Tandon
 
Managing Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith GoodeManaging Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith Goode
Keith Goode
 
Executing SEO The Proper Way | Quantum
Executing SEO The Proper Way | QuantumExecuting SEO The Proper Way | Quantum
Executing SEO The Proper Way | Quantum
Christopher Hall
 
Ekslusivt Linkedln indblik_JamesGill
Ekslusivt Linkedln indblik_JamesGillEkslusivt Linkedln indblik_JamesGill
Ekslusivt Linkedln indblik_JamesGill
HusetMarkedsforing
 
Transforming your old SEO to new SEO
Transforming your old SEO to new SEOTransforming your old SEO to new SEO
Transforming your old SEO to new SEO
Andrew Girdwood
 

Similar to RIMC16 - Iceland - Dave Naylor (20)

iGaming Barcelona 2013 - How to use PR for Natural SEO
iGaming Barcelona 2013 - How to use PR for Natural SEOiGaming Barcelona 2013 - How to use PR for Natural SEO
iGaming Barcelona 2013 - How to use PR for Natural SEO
 
SEO Trends for 2014 - Smart Insights Digital Marketing Priorities
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesSEO Trends for 2014 - Smart Insights Digital Marketing Priorities
SEO Trends for 2014 - Smart Insights Digital Marketing Priorities
 
SEO Trends 2014
SEO Trends 2014SEO Trends 2014
SEO Trends 2014
 
How to use Google+ for Social SEO
How to use Google+ for Social SEOHow to use Google+ for Social SEO
How to use Google+ for Social SEO
 
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateLDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the update
 
Pandas penguins ldd-v1
Pandas penguins ldd-v1Pandas penguins ldd-v1
Pandas penguins ldd-v1
 
Google Plus - Social Animal or SEO Henchman?
Google Plus - Social Animal or SEO Henchman?Google Plus - Social Animal or SEO Henchman?
Google Plus - Social Animal or SEO Henchman?
 
Searchmetrics - NOAH13 London
Searchmetrics - NOAH13 LondonSearchmetrics - NOAH13 London
Searchmetrics - NOAH13 London
 
Get up to speed getting to grips with seo wells
Get up to speed  getting to grips with seo wellsGet up to speed  getting to grips with seo wells
Get up to speed getting to grips with seo wells
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for Businesses
 
Going digital in a post covid 19 world
Going digital in a post covid 19 worldGoing digital in a post covid 19 world
Going digital in a post covid 19 world
 
Google- manendra
Google- manendraGoogle- manendra
Google- manendra
 
Bangalore 2009 State Of Search Marketing
Bangalore 2009   State Of Search MarketingBangalore 2009   State Of Search Marketing
Bangalore 2009 State Of Search Marketing
 
Attention: Organic Search
Attention: Organic SearchAttention: Organic Search
Attention: Organic Search
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
 
SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.
 
Managing Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith GoodeManaging Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith Goode
 
Executing SEO The Proper Way | Quantum
Executing SEO The Proper Way | QuantumExecuting SEO The Proper Way | Quantum
Executing SEO The Proper Way | Quantum
 
Ekslusivt Linkedln indblik_JamesGill
Ekslusivt Linkedln indblik_JamesGillEkslusivt Linkedln indblik_JamesGill
Ekslusivt Linkedln indblik_JamesGill
 
Transforming your old SEO to new SEO
Transforming your old SEO to new SEOTransforming your old SEO to new SEO
Transforming your old SEO to new SEO
 

More from David Naylor

Spaghetti Western of Link Building - Ungagged June 2016
Spaghetti Western of Link Building - Ungagged June 2016Spaghetti Western of Link Building - Ungagged June 2016
Spaghetti Western of Link Building - Ungagged June 2016
David Naylor
 
SEO Ecommerce Pitfalls - BrightonSEO Sept2016
SEO Ecommerce Pitfalls - BrightonSEO Sept2016SEO Ecommerce Pitfalls - BrightonSEO Sept2016
SEO Ecommerce Pitfalls - BrightonSEO Sept2016
David Naylor
 
BrightonSEO - David Naylor 10th April 2015
BrightonSEO - David Naylor 10th April 2015BrightonSEO - David Naylor 10th April 2015
BrightonSEO - David Naylor 10th April 2015
David Naylor
 
SMX London May 2014 - Long Term SEO
SMX London May 2014 - Long Term SEOSMX London May 2014 - Long Term SEO
SMX London May 2014 - Long Term SEO
David Naylor
 
SES London 2013 - SEO Tools Deep Dive
SES London 2013 - SEO Tools Deep DiveSES London 2013 - SEO Tools Deep Dive
SES London 2013 - SEO Tools Deep Dive
David Naylor
 
SMX London 2013 - Is Link Building Crucial for SEO
SMX London 2013 - Is Link Building Crucial for SEOSMX London 2013 - Is Link Building Crucial for SEO
SMX London 2013 - Is Link Building Crucial for SEO
David Naylor
 
Performance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEOPerformance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEO
David Naylor
 
iGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEOiGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEO
David Naylor
 
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor
 
Think Visibility March 2013 Bronco
Think Visibility March 2013 BroncoThink Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
David Naylor
 

More from David Naylor (10)

Spaghetti Western of Link Building - Ungagged June 2016
Spaghetti Western of Link Building - Ungagged June 2016Spaghetti Western of Link Building - Ungagged June 2016
Spaghetti Western of Link Building - Ungagged June 2016
 
SEO Ecommerce Pitfalls - BrightonSEO Sept2016
SEO Ecommerce Pitfalls - BrightonSEO Sept2016SEO Ecommerce Pitfalls - BrightonSEO Sept2016
SEO Ecommerce Pitfalls - BrightonSEO Sept2016
 
BrightonSEO - David Naylor 10th April 2015
BrightonSEO - David Naylor 10th April 2015BrightonSEO - David Naylor 10th April 2015
BrightonSEO - David Naylor 10th April 2015
 
SMX London May 2014 - Long Term SEO
SMX London May 2014 - Long Term SEOSMX London May 2014 - Long Term SEO
SMX London May 2014 - Long Term SEO
 
SES London 2013 - SEO Tools Deep Dive
SES London 2013 - SEO Tools Deep DiveSES London 2013 - SEO Tools Deep Dive
SES London 2013 - SEO Tools Deep Dive
 
SMX London 2013 - Is Link Building Crucial for SEO
SMX London 2013 - Is Link Building Crucial for SEOSMX London 2013 - Is Link Building Crucial for SEO
SMX London 2013 - Is Link Building Crucial for SEO
 
Performance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEOPerformance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEO
 
iGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEOiGaming Webinar April 2014 The Future of SEO
iGaming Webinar April 2014 The Future of SEO
 
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
David Naylor, Bronco and Andy Barr, 10Yetis at ION Search 2013
 
Think Visibility March 2013 Bronco
Think Visibility March 2013 BroncoThink Visibility March 2013 Bronco
Think Visibility March 2013 Bronco
 

Recently uploaded

Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...
Edward Blurock
 
Maximizing Network Efficiency with Large Language Models (LLM)
Maximizing Network Efficiency with Large Language Models (LLM)Maximizing Network Efficiency with Large Language Models (LLM)
Maximizing Network Efficiency with Large Language Models (LLM)
Bangladesh Network Operators Group
 
Network Security version1.0 - Module 3.pptx
Network Security version1.0 - Module 3.pptxNetwork Security version1.0 - Module 3.pptx
Network Security version1.0 - Module 3.pptx
Infotainmentforall
 
Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...
APNIC
 
New York Institute of Technology degree Cert diploma offer
New York Institute of Technology degree Cert diploma offerNew York Institute of Technology degree Cert diploma offer
New York Institute of Technology degree Cert diploma offer
ubovu
 
Understanding Threat Intelligence | What is Threat Intelligence
Understanding Threat Intelligence | What is Threat IntelligenceUnderstanding Threat Intelligence | What is Threat Intelligence
Understanding Threat Intelligence | What is Threat Intelligence
Lumiverse Solutions Pvt Ltd
 
Best Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdfBest Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdf
Million-$-Knowledge {Million Dollar Knowledge}
 
Saint Louis University diploma
Saint Louis University diplomaSaint Louis University diploma
Saint Louis University diploma
eufdev
 
University of California, Riverside diploma
University of California, Riverside diplomaUniversity of California, Riverside diploma
University of California, Riverside diploma
eufdev
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Krishna L
 
Trump Assassination Shirt Trump Assassination Shirt
Trump Assassination Shirt Trump Assassination ShirtTrump Assassination Shirt Trump Assassination Shirt
Trump Assassination Shirt Trump Assassination Shirt
exgf28
 
Study of international anticancer research trends.pdf
Study of international anticancer research trends.pdfStudy of international anticancer research trends.pdf
Study of international anticancer research trends.pdf
Preston University
 
Use of Ontologies in Chemical Kinetic Database CHEMCONNECT
Use of Ontologies in Chemical Kinetic Database CHEMCONNECTUse of Ontologies in Chemical Kinetic Database CHEMCONNECT
Use of Ontologies in Chemical Kinetic Database CHEMCONNECT
Edward Blurock
 
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
QingjieDu1
 
Portugal Dreamin 24 - How to easily use an API with Flows
Portugal Dreamin 24  - How to easily use an API with FlowsPortugal Dreamin 24  - How to easily use an API with Flows
Portugal Dreamin 24 - How to easily use an API with Flows
Thierry TROUIN ☁
 
Software Defined Networking, Concepts and Practical Implementations
Software Defined Networking, Concepts and Practical ImplementationsSoftware Defined Networking, Concepts and Practical Implementations
Software Defined Networking, Concepts and Practical Implementations
Bangladesh Network Operators Group
 
Week 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docxWeek 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docx
JunaManroe1
 
Rent remote desktop server mangohost .net
Rent remote desktop server mangohost .netRent remote desktop server mangohost .net
Rent remote desktop server mangohost .net
pdfsubmission50
 
DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33
APNIC
 
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In IndiaLordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
exchangeid32
 

Recently uploaded (20)

Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...Ontology for the semantic enhancement, database definition and management and...
Ontology for the semantic enhancement, database definition and management and...
 
Maximizing Network Efficiency with Large Language Models (LLM)
Maximizing Network Efficiency with Large Language Models (LLM)Maximizing Network Efficiency with Large Language Models (LLM)
Maximizing Network Efficiency with Large Language Models (LLM)
 
Network Security version1.0 - Module 3.pptx
Network Security version1.0 - Module 3.pptxNetwork Security version1.0 - Module 3.pptx
Network Security version1.0 - Module 3.pptx
 
Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...Career Development Advice for Network Engineers across the Pacific, presented...
Career Development Advice for Network Engineers across the Pacific, presented...
 
New York Institute of Technology degree Cert diploma offer
New York Institute of Technology degree Cert diploma offerNew York Institute of Technology degree Cert diploma offer
New York Institute of Technology degree Cert diploma offer
 
Understanding Threat Intelligence | What is Threat Intelligence
Understanding Threat Intelligence | What is Threat IntelligenceUnderstanding Threat Intelligence | What is Threat Intelligence
Understanding Threat Intelligence | What is Threat Intelligence
 
Best Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdfBest Skills to Learn for Freelancing.pdf
Best Skills to Learn for Freelancing.pdf
 
Saint Louis University diploma
Saint Louis University diplomaSaint Louis University diploma
Saint Louis University diploma
 
University of California, Riverside diploma
University of California, Riverside diplomaUniversity of California, Riverside diploma
University of California, Riverside diploma
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
 
Trump Assassination Shirt Trump Assassination Shirt
Trump Assassination Shirt Trump Assassination ShirtTrump Assassination Shirt Trump Assassination Shirt
Trump Assassination Shirt Trump Assassination Shirt
 
Study of international anticancer research trends.pdf
Study of international anticancer research trends.pdfStudy of international anticancer research trends.pdf
Study of international anticancer research trends.pdf
 
Use of Ontologies in Chemical Kinetic Database CHEMCONNECT
Use of Ontologies in Chemical Kinetic Database CHEMCONNECTUse of Ontologies in Chemical Kinetic Database CHEMCONNECT
Use of Ontologies in Chemical Kinetic Database CHEMCONNECT
 
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
SisAi World - Software is AI - Providing AI as Software - Protecting the Inte...
 
Portugal Dreamin 24 - How to easily use an API with Flows
Portugal Dreamin 24  - How to easily use an API with FlowsPortugal Dreamin 24  - How to easily use an API with Flows
Portugal Dreamin 24 - How to easily use an API with Flows
 
Software Defined Networking, Concepts and Practical Implementations
Software Defined Networking, Concepts and Practical ImplementationsSoftware Defined Networking, Concepts and Practical Implementations
Software Defined Networking, Concepts and Practical Implementations
 
Week 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docxWeek 1 - Pendidikan Pancasila - Gr 1.docx
Week 1 - Pendidikan Pancasila - Gr 1.docx
 
Rent remote desktop server mangohost .net
Rent remote desktop server mangohost .netRent remote desktop server mangohost .net
Rent remote desktop server mangohost .net
 
DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33DASH, presented by Elly Tawhai at PacNOG 33
DASH, presented by Elly Tawhai at PacNOG 33
 
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In IndiaLordsexch ID: An Ultimate Online Cricket ID Provider In India
Lordsexch ID: An Ultimate Online Cricket ID Provider In India
 

RIMC16 - Iceland - Dave Naylor

  • 1. The Past, Present & Future of SEO DAVID NAYLOR
  • 2. • Founded Bronco in 2003 (started working in SEO 1996) • I’m SEO Strategist • My special skillset is Technical SEO On Page / Server • I love Finding Solutions and Breaking Things • Invited to help Google and Bing • Worked with International corporations through to self funded entrepreneurs DAVID NAYLOR
  • 4. Year 2000 - and we are over the millennium bug OPIC scores and Links are all you need, Google Launches it’s Toolbar. We can pick high valued links in Googles eyes and it’s a win for SEO We actually go another 2 years before Google does anything
  • 5. Google started updating it’s core: Boston, Cassandra, Dominic, Esmeralda, Fritz, Florida, Austin, Brandy, Nofollow, Bourbon, Jagger…........ Big Daddy - infrastructure changes Universal Search — May 2007 - SEO’s are still winning 2002 The war started!
  • 7. Google started directly targeting : - Thin & duplicate content pages - High ad to content ratio - Content farms - Over optimised link profiles - Poor quality, unnatural links February 23rd 2011
  • 10. 2013
  • 11.  The year of clean ups, reinclusions, recoveries and rebuilds  A year of unnatural link warnings, WMT’s messages, manual penalties and disavow files  Huge amount of sites still penalised and struggling  More and more needing a full clean up and strip back 2013
  • 12.  Unnatural link warnings released mid May followed by Manual partial penalties – can do clean up & reinclusion requests  Big Penguin hits – 23/5/13 – Algorithmic - can’t do reinclusion May 2013 drops – 2 types
  • 13.  Extending User privacy data – 100% “not provided” in Google Analytics Ongoing updates  Hummingbird algorithm to “return better results” pushing hard for original, high-quality content
  • 14. Brands start to win "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool.“
  • 15. 2014 Old School SEO is dead – Natural SEO through PR
  • 16. • Long Form Content – Good onpage, infrastructure, good content, relevancy for Google, relevancy for users, good internal linkage  Editorial links – PR is part of the overall SEO campaign  Brand – It is the fastest way to build a brand and become a brand 2014 SEO
  • 17.  Demonstrating thought leadership (white papers)  Regular and consistent media engagement  Demonstrating innovation and “first to market”  Reacting to industry milestones and movements Are you distinct and recognisable within your sector? Need a joined up approach Creating a Brand - PR
  • 19. What Does it Take?
  • 20.  Interesting?  Controversial?  Thought provoking? So what does it take? Is it…  Engaging?  Thorough?  Data driven? Its all about the angle, but how can you get proper coverage in the press?
  • 21. New research by an online travel agency in the UK has revealed that Iceland has overtaken Italy to become the most popular destination for Valentine's Day breaks in 2016. Other popular location choices this year for the romantic time of year include Germany, The Netherlands and Spain. France did not feature in the top 10 list of places couples from the UK would be spending Valentine's Day. Iceland Overtakes Italy As Most Popular Valentine's Location
  • 22.  Most important thing – a good angle will get pick up  Roladex PR is dead – media is powered by freelance journalists  A good angle won’t be ignored if the journo has never met you before It’s all About the Angle
  • 23. • Forge new relationships with journalists via social media • Twitter is a great platform for finding potential opportunities #journorequest #prrequest • Act fast – Less than 20 minutes to respond to a journo request The Power of Social
  • 25. Panda — February 23, 2011 We have had 30 PANDA updates (and multiple times where Google have said it would be rolling into core) Penguin — April 24, 2012 We have had 7 updates Presently Long Form Content Editorial links Brand 2016
  • 26. Localised Google is looking to offer the user more and more Local results ( even for non local terms ) Mobile Will kill organic search results Speed Google will push AMP really hard 2016
  • 27. RankBrain - machine-learning artificial intelligence system what if : Hummingbird contains parts of other Algos, such as Panda, Penguin and payday fight spam, Pigeon for local results, top heavy ad-heavy pages, mobile friendly and pirate copyright infringement. 2016
  • 28. Thanks for listening Any Questions? @davenaylor bronco.co.uk