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Editors Beat Robots: 
Post-Industrial Publishing
and its Contents 
!
Richard Nash
@r_nash @thebyliner 
!
VP, Partnerships, Byliner
richard@thebyliner.com
Editors Eat Robots: 
Post-Industrial Publishing
and its Contents 
!
Richard Nash
@r_nash @thebyliner 
!
VP, Partnerships, Byliner
richard@thebyliner.com
He was both brilliant and normal, a charismatic bore, a
man who “never turned the page of a book” (his own
words), yet was passionate about getting people to read.
He changed publishing 75 years ago when he started
selling good books for the price of a packet of cigarettes.
The 20th century was about
sorting out supply...
The 20th century was about
sorting out supply...
The 21st century will be about
sorting out demand.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Phasellus consectetur, tellus
et vestibulum hendrerit, ante nisl aliquet leo,
vel dignissim risus augue a libero. Phasellus
vestibulum mi ut justo rhoncus posuere.
Curabitur consectetur condimentum sapien
ac pretium. Aliquam urna massa, accumsan
ut rhoncus a, tempor vitae quam. Quisque
ultrices, mauris non fermentum lobortis, nisi
A book is more than a verbal
structure or series of verbal
structures; it is the dialogue it
establishes with its reader and the
intonation it imposes upon his
voice and the changing and durable
images it leaves in his memory. A
book is not an isolated being: it is a
relationship, an axis of innumerable
relationships.

—Borges, “A Note on (toward) Bernard Shaw”
Content isn’t king...
culture is.
Novels
Novels Break
Novels Break Algorithms
Editors Break Robots
Editors Eat Robots
“Authors and readers aren’t types of people, they
are behaviors, which we all manifest at some
point or another, sometimes together.”
—Peggy Nelson
Repository
Publishing1tools
Delivery1system
Interface
Brand
Community
P
L
A
T
F
O
R
M
E
N
G
A
G
E
M
E
N
T
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Data ✔ ✔✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Content ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Un/Bundled Publishing
• New ways to monetize existing author
relationships$
• Publishing stories for non-book publishers,
a.k.a. Custom Publishing$
• Selling value-add publishing services to
individuals and businesses$
• Generating context & narrative from non-
book cultural phenomena$
Un/Bundled Reading
Un/Bundled Publishing
• New ways to monetize existing author
relationships$
• Publishing stories for non-book publishers,
a.k.a. Custom Publishing$
• Selling value-add publishing services to
individuals and businesses$
• Generating context & narrative from non-
book cultural phenomena$
Un/Bundled Reading
Un/Bundled Publishing
• New ways to monetize existing author
relationships$
• Publishing stories for non-book publishers,
a.k.a. Custom Publishing$
• Selling value-add publishing services to
individuals and businesses$
• Generating context & narrative from non-
book cultural phenomena$
• Reading as a Service
Richard Nash
richard@byliner.com
@R_Nash @The Byliner
!
http://byliner.com 
Code: FREE3
Byliner

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Editors Beat Robots: Post-Industrial Publishing and its Contents - Tech Forum 2014 - Richard Nash