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Digital marketing-mc master-university
The document discusses how website planning and development is a critical element of a company's digital marketing plan. It notes that an effective website needs to consider interconnectedness across devices, provide a good multiscreen experience, and support functions like transactions and customer service. The planning process should establish goals, objectives, and strategies around conversion, branding, and both attracting visitors to the site and encouraging them to take desired actions after leaving the site. An optimized website is an important part of a company's overall digital presence and ability to reach customers.
Digital marketing stratergy
This document provides guidance on creating a digital marketing strategy plan. It begins by stating that digital and offline plans should not be separated, as customers see businesses holistically. The document then outlines important parts of planning like focusing on customers, keeping plans fact-based and short-term focused. It provides a common structure for a marketing plan including sections for situation analysis, objectives, strategy, tactics, actions and controls. Each section is described in detail with recommendations for the types of information and level of detail to include. The goal is to create a concise yet comprehensive plan to guide digital marketing efforts.
Marketing Planning in a Digital World rev 1
1. Developing a digital marketing plan is a multi-step process that requires assessing customer and market needs, defining objectives and key initiatives, and establishing an integrated marketing mix and content strategy to drive results over time, not overnight.
2. A content strategy is essential to the success of any digital marketing plan - content must be optimized to attract prospects and engage customers through relevant and compelling messaging delivered via the right channels.
3. Tracking marketing performance and ROI requires cooperation across departments and some level of automation, as manual methods are difficult and unreliable for anything but small businesses.
4. Keeping a marketing strategy simple through clear, high-level communication helps ensure successful execution by the teams involved.
Digital Marketing 3 Month Strategy
This digital marketing strategy aims to increase awareness and sales for Stein Study, a language course provider in Ireland. It identifies three key audiences - students, parents, and language teachers. The strategy will use a mix of owned, earned, and paid media channels. Facebook ads, Twitter ads, email marketing and display ads will target all groups. Instagram will showcase trip images while Snapchat allows students to share trip experiences. A LinkedIn page and PR articles will engage parents and teachers. The goal is to justify language trips to parents, encourage teacher endorsements, and motivate students' language learning through diverse social media campaigns.
Startnowhow - Digital Marketing Planning & Control
Esra Günel
Email: e.gunel@bicangels.com
BIC Angels is an angel investment network based in Istanbul, Turkey. We invest in early stage technology ventures and help entrepreneurs to build successful companies.
We are currently looking for office space to rent in the Beyoglu/Taksim area. The office should have:
- Around 50-100 sqm space
- 1-2 separate rooms/offices
- Open space for co-working
- High-speed internet
- Close to public transportation
- Rent up to 3.000 TL/month
If you have suitable office space available, please contact us. We are looking to move in
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
For Insurance Agents: Choosing the right objectives and tactics for 2015 dig...
Slideset from October 2 Confluency Solutions presentation and webinar:
Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives.
How far have we come from the ‘yellow page paradigm’?
Top-down, bottom-up gap analysis
Matching the communication channel to your target
Who are you selling to?
Low hanging fruit - customer value
Low hanging fruit - green growth
Other options and ROI considerations
Mixing digital and analog
Managing your content distribution - the editorial schedule
Social Media Marketing Budget Template
The document summarizes a company's year-to-date social media marketing budget and spending. As of December, the company had spent $210,000 of its $291,000 total budget, leaving $81,000 remaining. Spending was highest on staff costs, video production, and content creation. The largest variances between budget and spending were in graphic design and agency/consulting fees.
Recommended
Digital marketing-mc master-university
The document discusses how website planning and development is a critical element of a company's digital marketing plan. It notes that an effective website needs to consider interconnectedness across devices, provide a good multiscreen experience, and support functions like transactions and customer service. The planning process should establish goals, objectives, and strategies around conversion, branding, and both attracting visitors to the site and encouraging them to take desired actions after leaving the site. An optimized website is an important part of a company's overall digital presence and ability to reach customers.
Digital marketing stratergy
This document provides guidance on creating a digital marketing strategy plan. It begins by stating that digital and offline plans should not be separated, as customers see businesses holistically. The document then outlines important parts of planning like focusing on customers, keeping plans fact-based and short-term focused. It provides a common structure for a marketing plan including sections for situation analysis, objectives, strategy, tactics, actions and controls. Each section is described in detail with recommendations for the types of information and level of detail to include. The goal is to create a concise yet comprehensive plan to guide digital marketing efforts.
Marketing Planning in a Digital World rev 1
1. Developing a digital marketing plan is a multi-step process that requires assessing customer and market needs, defining objectives and key initiatives, and establishing an integrated marketing mix and content strategy to drive results over time, not overnight.
2. A content strategy is essential to the success of any digital marketing plan - content must be optimized to attract prospects and engage customers through relevant and compelling messaging delivered via the right channels.
3. Tracking marketing performance and ROI requires cooperation across departments and some level of automation, as manual methods are difficult and unreliable for anything but small businesses.
4. Keeping a marketing strategy simple through clear, high-level communication helps ensure successful execution by the teams involved.
Digital Marketing 3 Month Strategy
This digital marketing strategy aims to increase awareness and sales for Stein Study, a language course provider in Ireland. It identifies three key audiences - students, parents, and language teachers. The strategy will use a mix of owned, earned, and paid media channels. Facebook ads, Twitter ads, email marketing and display ads will target all groups. Instagram will showcase trip images while Snapchat allows students to share trip experiences. A LinkedIn page and PR articles will engage parents and teachers. The goal is to justify language trips to parents, encourage teacher endorsements, and motivate students' language learning through diverse social media campaigns.
Startnowhow - Digital Marketing Planning & Control
Esra Günel
Email: e.gunel@bicangels.com
BIC Angels is an angel investment network based in Istanbul, Turkey. We invest in early stage technology ventures and help entrepreneurs to build successful companies.
We are currently looking for office space to rent in the Beyoglu/Taksim area. The office should have:
- Around 50-100 sqm space
- 1-2 separate rooms/offices
- Open space for co-working
- High-speed internet
- Close to public transportation
- Rent up to 3.000 TL/month
If you have suitable office space available, please contact us. We are looking to move in
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
For Insurance Agents: Choosing the right objectives and tactics for 2015 dig...
Slideset from October 2 Confluency Solutions presentation and webinar:
Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives.
How far have we come from the ‘yellow page paradigm’?
Top-down, bottom-up gap analysis
Matching the communication channel to your target
Who are you selling to?
Low hanging fruit - customer value
Low hanging fruit - green growth
Other options and ROI considerations
Mixing digital and analog
Managing your content distribution - the editorial schedule
Social Media Marketing Budget Template
The document summarizes a company's year-to-date social media marketing budget and spending. As of December, the company had spent $210,000 of its $291,000 total budget, leaving $81,000 remaining. Spending was highest on staff costs, video production, and content creation. The largest variances between budget and spending were in graphic design and agency/consulting fees.
Digital Marketing Strategic Planning Workshop
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Digital marketing budget planning
Paarami is a digital marketing company that helps businesses plan digital marketing budgets. They recommend allocating budgets to different digital marketing activities based on short-term and long-term goals. For a 3-month plan, they allocate most of the budget to PPC, with smaller amounts going to SEO, email marketing, and website development/analysis. For longer term 6-9-12 month plans, they allocate more budget to SEO and social media marketing as those activities require more time to achieve results. Paarami evaluates clients' business and needs to create customized and effective digital marketing budget plans.
The 6 types of social media
This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.
Media Planning - [SKARtec Digital Marketing Academy]
The document discusses different media for advertising, including newspapers, magazines, television, radio. It provides advantages and disadvantages of each medium, as well as how advertising is bought and audiences are measured. Future trends are discussed, such as newspapers needing to adapt to new media and television becoming more interactive.
Gap Analysis
TutorVista is an online tutoring company based in Bangalore, India that provides tutoring services to customers in the United States and United Kingdom. For $100 per month, customers receive unlimited tutoring across various academic subjects from physics to history. Tutors work flexible hours from the comfort of their homes and earn an attractive salary. TutorVista aims to address issues such as declining test scores, teacher shortages, lack of affordable supplemental education, and test preparation. It provides personalized one-on-one instruction at a lower cost than other online and offline tutoring options.
How to Budget for Social Media Campaigns
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Digital Marketing Plan Template
1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics.
2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle.
3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Traditional media like newspapers, magazines, television, and radio are losing advertising placement to digital media. While digital now accounts for about 6% of total media spending, it is growing rapidly. Newspapers and magazines have inherent advantages like geographic selectivity and creative opportunities, but also disadvantages like limited segmentation and high costs. Television remains a dominant advertising medium, but faces challenges from DVRs and new viewing habits. Radio has a cost advantage but suffers from limited creative options and fragmented audiences. All traditional media will need to adapt to new technologies and consumer behaviors to remain successful in the future.
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
This document provides recommendations for creating a 2017 digital marketing budget for the hospitality industry. It discusses key factors to consider, including the importance of direct bookings and reaching consumers across devices. It recommends organizing the budget into three categories: year-round direct response marketing, seasonal/targeted campaigns, and assets/strategy/operations. For year-round initiatives, it recommends investing in search engine optimization, search engine marketing, display advertising, email marketing, and data-driven personalized marketing. The document provides best practices and considerations for each initiative.
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Digital Marketing Strategic Planning Workshop
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Digital marketing budget planning
Paarami is a digital marketing company that helps businesses plan digital marketing budgets. They recommend allocating budgets to different digital marketing activities based on short-term and long-term goals. For a 3-month plan, they allocate most of the budget to PPC, with smaller amounts going to SEO, email marketing, and website development/analysis. For longer term 6-9-12 month plans, they allocate more budget to SEO and social media marketing as those activities require more time to achieve results. Paarami evaluates clients' business and needs to create customized and effective digital marketing budget plans.
The 6 types of social media
This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.
Media Planning - [SKARtec Digital Marketing Academy]
The document discusses different media for advertising, including newspapers, magazines, television, radio. It provides advantages and disadvantages of each medium, as well as how advertising is bought and audiences are measured. Future trends are discussed, such as newspapers needing to adapt to new media and television becoming more interactive.
Gap Analysis
TutorVista is an online tutoring company based in Bangalore, India that provides tutoring services to customers in the United States and United Kingdom. For $100 per month, customers receive unlimited tutoring across various academic subjects from physics to history. Tutors work flexible hours from the comfort of their homes and earn an attractive salary. TutorVista aims to address issues such as declining test scores, teacher shortages, lack of affordable supplemental education, and test preparation. It provides personalized one-on-one instruction at a lower cost than other online and offline tutoring options.
How to Budget for Social Media Campaigns
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
Digital Marketing Plan Template
1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics.
2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle.
3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Traditional media like newspapers, magazines, television, and radio are losing advertising placement to digital media. While digital now accounts for about 6% of total media spending, it is growing rapidly. Newspapers and magazines have inherent advantages like geographic selectivity and creative opportunities, but also disadvantages like limited segmentation and high costs. Television remains a dominant advertising medium, but faces challenges from DVRs and new viewing habits. Radio has a cost advantage but suffers from limited creative options and fragmented audiences. All traditional media will need to adapt to new technologies and consumer behaviors to remain successful in the future.
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
This document provides recommendations for creating a 2017 digital marketing budget for the hospitality industry. It discusses key factors to consider, including the importance of direct bookings and reaching consumers across devices. It recommends organizing the budget into three categories: year-round direct response marketing, seasonal/targeted campaigns, and assets/strategy/operations. For year-round initiatives, it recommends investing in search engine optimization, search engine marketing, display advertising, email marketing, and data-driven personalized marketing. The document provides best practices and considerations for each initiative.
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Media Planning - [SKARtec Digital Marketing Academy]
Media Planning - [SKARtec Digital Marketing Academy]
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning