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Retail Trends 2018
January 2018
Consumers under
pressure
The continued growth
of online
Discounters gaining
share
Cost pressures rising
As predicted… perfect storm hits retail in 2017
Pressure mounts on retailers
Cost reduction Consolidation at large
space retailers
Landlords mega deals Increase in
administration
As predicted… perfect storm hits retail in 2017
The industry responds
CLOSEDCLOSED
Christmas 2017 update
The numbers are in
In store
£35.2bn
+3.4%
Online
£8.2bn
+9.4% 2/3
£2 out of every £3 spent
on Christmas day was on
mobile. On Black Friday,
there was a record £1.4bn
spent, which was up
by 11.7%.
+6.4%
Data shows that general
merchandise sales were
up 6.4% online but down
4.4.% in-store. (BRC)
-5.5%
In-store footfall year-on-
year for the 5 weeks to
30 December was down
by -5.5%. (Springboard/BRC)
£1bn
UK consumers spent £1bn
on food this Christmas,
where the 22 December
was the biggest grocery
shopping day ever. (Kantar)
2017
CHRISTMAS SALES
£43.4BN
+4.4%
Christmas 2017 update
What characterised the winners this Christmas?
FOOD RETAILERS ONLINE DISCOUNTERS NEWNESS AND
EXCITEMENT
Christmas 2017 update
Looking ahead to 2018: A better year for the UK consumer?
-3
-2
-1
0
1
2
3
4
5
6
1/1/2008
7/1/2008
1/1/2009
7/1/2009
1/1/2010
7/1/2010
1/1/2011
7/1/2011
1/1/2012
7/1/2012
1/1/2013
7/1/2013
1/1/2014
7/1/2014
1/1/2015
7/1/2015
1/1/2016
7/1/2016
1/1/2017
7/1/2017
Earnings - Average weekly earnings % change TOTAL Total inflation
Source: Thomson Reuters DataStream
The rate of inflation is forecast to
reduce during 2018
And wage growth is
expected to rise
Therefore we may see some
easing of pressure on consumers
disposable incomes.
% Growth in Average Wages vs. CPI Inflation
Reimagine the store
•	 Be more than a
store
•	 Put digital in your
physical
•	 Selling online
in-store
Experiment with
experience
•	 Shop in magical
reality
•	 Get personal with AI
•	 Design for the eye
Transform your
business
•	 Try, try, try before
you buy
•	 Answer the direct
question
•	 Discover the value in
your values
What’s next for retail?
Retail trends for 2018
This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action
on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a
result of any material in this publication.
Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at
2 New Street Square, London EC4A 3BZ, United Kingdom.
Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited
by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide
services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms.
© 2018 Deloitte LLP. All rights reserved.
Designed and produced by The Creative Studio at Deloitte, London. J14574

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Retail Trends 2018

  • 2. Consumers under pressure The continued growth of online Discounters gaining share Cost pressures rising As predicted… perfect storm hits retail in 2017 Pressure mounts on retailers
  • 3. Cost reduction Consolidation at large space retailers Landlords mega deals Increase in administration As predicted… perfect storm hits retail in 2017 The industry responds CLOSEDCLOSED
  • 4. Christmas 2017 update The numbers are in In store £35.2bn +3.4% Online £8.2bn +9.4% 2/3 £2 out of every £3 spent on Christmas day was on mobile. On Black Friday, there was a record £1.4bn spent, which was up by 11.7%. +6.4% Data shows that general merchandise sales were up 6.4% online but down 4.4.% in-store. (BRC) -5.5% In-store footfall year-on- year for the 5 weeks to 30 December was down by -5.5%. (Springboard/BRC) £1bn UK consumers spent £1bn on food this Christmas, where the 22 December was the biggest grocery shopping day ever. (Kantar) 2017 CHRISTMAS SALES £43.4BN +4.4%
  • 5. Christmas 2017 update What characterised the winners this Christmas? FOOD RETAILERS ONLINE DISCOUNTERS NEWNESS AND EXCITEMENT
  • 6. Christmas 2017 update Looking ahead to 2018: A better year for the UK consumer? -3 -2 -1 0 1 2 3 4 5 6 1/1/2008 7/1/2008 1/1/2009 7/1/2009 1/1/2010 7/1/2010 1/1/2011 7/1/2011 1/1/2012 7/1/2012 1/1/2013 7/1/2013 1/1/2014 7/1/2014 1/1/2015 7/1/2015 1/1/2016 7/1/2016 1/1/2017 7/1/2017 Earnings - Average weekly earnings % change TOTAL Total inflation Source: Thomson Reuters DataStream The rate of inflation is forecast to reduce during 2018 And wage growth is expected to rise Therefore we may see some easing of pressure on consumers disposable incomes. % Growth in Average Wages vs. CPI Inflation
  • 7. Reimagine the store • Be more than a store • Put digital in your physical • Selling online in-store Experiment with experience • Shop in magical reality • Get personal with AI • Design for the eye Transform your business • Try, try, try before you buy • Answer the direct question • Discover the value in your values What’s next for retail? Retail trends for 2018
  • 8. This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2018 Deloitte LLP. All rights reserved. Designed and produced by The Creative Studio at Deloitte, London. J14574