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Bulk SMS Solutions for Retail Sector
WegusInfotechPrivateLimited
InspiringBusinessPerformance
Retail Marketing refers to the set of activities that a retail
organization undertakes in order to promote its products
and services. This involves;
 Defining merchandising strategies
 Positioning brand effectively
 Utilizing consumer responses
 Monitoring shopping behaviour
 Planning advertising campaigns and
 Everything else which helps retailers in selling a finished
product to the consumer or end user.
 Bulk SMS is the practice of sending text messages to a
selected group of recipients simultaneously with minimum
effort and maximum benefit.
 It is considered to be one of the most effective techniques
of mobile marketing.
 Retailers utilize the benefits of the bulk SMS service to
build long term trust and relationship among its
consumers.
 Retailers are intent on focusing their efforts in bringing
back customers to their stores. As part of their effective
customer retention policy, retailers have engaged in
loyalty programs through bulk SMS services.
 Most of their bulk SMS is promotional in nature where they
send out the following notifications to their customers:
 Promotional offers on products
 Special discounts
 Launch of new products
 Launch of new stores
 Exhibitions or displays of their products
 Updates on price changes
 Special rate cards for festivals and special occasions
 All of these contribute sufficiently to increase product
awareness among consumers and also result in drawing old
customers as well as entice new customers to visit the stores.
 Send automated SMS reminders to franchises/dealers to
improve the account receivables situation.
 Franchises send order confirmation over SMS to reduce
the lead time and inventory holding cost.
 Customers receive loyalty coupons over SMS and these
SMS are scanned by a barcode reader during redemption.
 Customers send SMS to a short-code and a company
representative calls back
Intimate customers about new, exciting and relevant
offers based on their past purchase history.
 Provide SMS-based comparison tool to customers so that
they compare the prices with other stores.
 Customers use mobile phone as loyalty cards instead of
expensive to plastic cards.
 Launch customer referral program over SMS.
 Send a viral SMS to opt-in list who will then forward the
SMS to their friends.
 Promote the keyword in print/TV media for the purpose of
lead generation.
 Management can receive SKU-wise periodic sales over
SMS.
 Management can query Region/SKU wise performance
over SMS.
Wegus Infotech Private Limited
Bangalore, India.
Contact No:
+91-9916701234
Email ID:
 info@wegusinfotech.com
 sales@wegusinfotech.com

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Bulk SMS Solutions Boost Retail Marketing

  • 1. Bulk SMS Solutions for Retail Sector WegusInfotechPrivateLimited InspiringBusinessPerformance
  • 2. Retail Marketing refers to the set of activities that a retail organization undertakes in order to promote its products and services. This involves;  Defining merchandising strategies  Positioning brand effectively  Utilizing consumer responses  Monitoring shopping behaviour  Planning advertising campaigns and  Everything else which helps retailers in selling a finished product to the consumer or end user.
  • 3.  Bulk SMS is the practice of sending text messages to a selected group of recipients simultaneously with minimum effort and maximum benefit.  It is considered to be one of the most effective techniques of mobile marketing.  Retailers utilize the benefits of the bulk SMS service to build long term trust and relationship among its consumers.  Retailers are intent on focusing their efforts in bringing back customers to their stores. As part of their effective customer retention policy, retailers have engaged in loyalty programs through bulk SMS services.
  • 4.  Most of their bulk SMS is promotional in nature where they send out the following notifications to their customers:  Promotional offers on products  Special discounts  Launch of new products  Launch of new stores  Exhibitions or displays of their products  Updates on price changes  Special rate cards for festivals and special occasions  All of these contribute sufficiently to increase product awareness among consumers and also result in drawing old customers as well as entice new customers to visit the stores.
  • 5.  Send automated SMS reminders to franchises/dealers to improve the account receivables situation.  Franchises send order confirmation over SMS to reduce the lead time and inventory holding cost.  Customers receive loyalty coupons over SMS and these SMS are scanned by a barcode reader during redemption.  Customers send SMS to a short-code and a company representative calls back Intimate customers about new, exciting and relevant offers based on their past purchase history.
  • 6.  Provide SMS-based comparison tool to customers so that they compare the prices with other stores.  Customers use mobile phone as loyalty cards instead of expensive to plastic cards.  Launch customer referral program over SMS.  Send a viral SMS to opt-in list who will then forward the SMS to their friends.  Promote the keyword in print/TV media for the purpose of lead generation.  Management can receive SKU-wise periodic sales over SMS.  Management can query Region/SKU wise performance over SMS.
  • 7. Wegus Infotech Private Limited Bangalore, India. Contact No: +91-9916701234 Email ID:  info@wegusinfotech.com  sales@wegusinfotech.com